انالیز مدل کسب و کار حمل و نقل دی دی

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ehicle Sharing Industry China's | 

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) _ Launched: 2012 —| Co-funder: Jean:Liu (Director) ۱5 lax ter ‏را‎ ‎| Funding: $24.9»billion ~ Valuation: $62 billion _ Key technologies: Artificial intelligence, autonomous vehicles, 

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WILL WEI CHENG Founder, Chairman of the Board & CEO, DiDi Global Inc. Cheng was born in 1983 in Jiangxi, China. He received a bachelor's degree in administration from Beijing University of Chemical Technology. For six years at Alibaba, Cheng served as a sales manager for the northern region of China. He later moved to China's largest third-party online payment platform, Alipay, where he was soon promoted to the position of ‏ب وقمهمم اقممأوع‎ » In 2012, Cheng left Alibaba to found Beijing Xiaoju Technology Co and launch —translated to "Beep Beep Call a Taxi"—as the initial incarnation of his ride-hailing service. In February 2015, the company merged with its rival Kuaidi Dache and was renamed (later Iter Taare] or “DiDi"). » In August 2016, DiDi acquired all assets of the Chinese POG eer ar ee 

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JEAN QING LIU Co-founder, Director and President, DiDi Global inc. WILL WEI CHENG je is the daughter of Founder, Chairman of the Board & CEO, DiDi Global inc. ‏یت تیگ ار وت رو‎ ‏یسب یسب بیس‎ res eran sls Ga eee ue 

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2012-2014: founding of Didi Dache 2017-2020: business expansion, crisis ‏تع تع ةلامع لمعؤدلاد لإنأع531 مضق‎ 2015: merger of Didi Dache and Kuaidi ات ها اماغلما تأمعوعمم-2021 عطعقط ‎Timea maa tag‏ 2016: acquisition of Uber China DiDi Uber More than a journey 

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Table 4 Comparisons of Platform Service Fees ‘Uber China ber Premium —[OiOi Premier & Le UberBlack UberXL Liu, Yunhan; Kim, Dohoon Conference Paper Why did Uber China fail in China? — Lessons from Business Model Analysis 2nd Biennial Conference of the Boundaries: Challenges for June, 2018 Provided in Cooperation with} International Telecommunicatio “Table 1 Coverage of Didi Chuxing and Uber China 2016 01-2 Didi chuxing | Uber China Number of city Coverage! 400 37 | Active User Coverage! 85.6% 15.4% q Service Cass Didi chaning 5667| 1848.8. ‏الست‎ Hitch Monthly Active Users? (unit 10 thousand) [re Fzonomy | DiOiExprese ۳3 Monthly Active User Growth Rate? 195.9%| 890.5%. [ Dany Active Users®(unit 10 thousand) 908.6 236 Number of Employees? 00 00 Soutce: Data vas collected and organized from the following multiple sources: 1) China Economic Information Network, June, 2016, hip/www.cei.gov.e, 2) QuestMobile, Mar, 2016, 

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DiDi Y SoftBank Group 12.8% نعطلا ” 6816 تررت زیت ۱۵ Y Will Wei Cheng 7% “> Jean Qing Liu 

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Didi- Business Model : > Drivers Free access Platform Driver maintenance payments Pay per ride 

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550 million registered Network Effects Two-sided network effects occur 3 million ne 31 3 million million axis registered EGS drivers 340 thousand 22 Ss 48.8 billion km 800 الللا million km 

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Services: Y DiDi Taxi Y DiDi Express ۲ DiDi Premier Y Designated Driving Y Enterprise Solution Y DiDi Bus Y DiDi Luxe 7“ Bike-Sharing Y Xiaoju Automobile Solutions Y DiDi Financial Services Y DiDi Food Y DiDi Enalish 

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: ‏و مقررات کشورها چگونه‎ I rt) ‏فعاليت كسب و كارها تاثیر بگذارند؟۳‎ 

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| Smart transportation 0 ‏ع‎ ‎Baliye) 

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Business Model, Open Innovation, and Sustainability in Car Sharing Industry—Comparing Three Economies Jinttyo Joseph Yun '*®, Xiaofei Zhao nx’ Wa, John C. 2, KyxngBae Park 0 and WooYoung Jung Department of Open Inovation and Business Mode, pen Innovation Academy of SOItnC, and DGIST Daca 4288, Koren: inoke dant ack (KZ), wyune@Ustackr WI) Schoo of Social Since, Tinahua University Being 10084, China wupd2Omaltsinghua edu.cn Haul School of Bosines Sunt Jonephs University, Padi, PA 1951, USA; john yc Table 2. Comparing open innovation and business models of 3 firms. ‎Same inerent Uber DiDi Chuxing KakaoT‏ ی ‎Conditions of 4 regulation‏ ‎open innovation ‘Tax! industry Medium Weak Strong‏ ‎channels Public transportation Automotive ‎Strong, Weak Medium, ‎Weak Medium Strong ee Medium Weak Strong High Revenue for Driver, Business modelof Revenue model Diverse, and Differential Premium Taxi-by DiDi Cees ie Chuxing half direct High-Uber Insurance Allinsurance by Drivers, High-Customer- No safety system for accountability driver ‎Weak benefit KakaoT Black, ‘No-Sharing revenue ‎Responsibility ‎model safety model ‎Sharing Taxi driver cancel Notarget placein __ ©allalloeation by Didi to System model advance, Card payment ‎good for Uber ‎sharing car, and taxi Bosses ‎Driver knows the target place carly, Card payment which is separated from KakaoT ‎Electronic Payment (Wechat or Alipay) ‎ ‎ ‎ 

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