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The sky didn’
IMPLICATIONS
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Coupon sites have been the second-most-visited
category on the Internet, behind job sites, fora year.
eMarketer May, 2009
Searches for Store Locators and Printable Coupons
0.025%
0.020%
0.015%
0.010%
0.005%
15 09 05 31 26 20 15 10 O7 02 27 22 17 12
Dec Feb Apr Nay Jul Sep Nov Jan Mar May Jun Aug Oct Dec
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صفحه 3:
Moms with teens said the internet...
6% 41%
Helped me savemoney through Helped me becomea smarter
accessto easier price comparisons, shopper; product reviews and
coupons, and deal alerts. ratings, blogs and product
information has helpedme make
more informed purchases..
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includes help with making purchase decisions 1
and rediscovering lost skills so you don’thave
to pay someoneelse to do it.
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hesses this means
6ت لوت كن
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ne this means
10 9 زا 0
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cage ve 2 2 ann
و وج ۶
|
كنيد hes مت
صفحه 9:
12
the
won THY PE.
سلسم
The trough isn’t
that disillusioning.
صفحه 10:
VISIBILITY
Peak of Inflated Expectations
Plateau of Productivity
Trough of Di
Technology Trigger
TIME
Innovators Early Adopters Early Majority Late Majority Laggards
Source: Gartner's Hype
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for وس و بل
the trough.
Social Media
Crowd Sourcing
YOU
Heke.
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“Label it dnd you can sell hee
Anonymous
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The legacies
of revolutions are
sometimes more
interesting and
longer lasting.
Mork Fimes
۱
HOW ۲083۳0۶ ۳۳۹۶۶ تیور
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Just as
L@ | # Creativity
a خلت
۳ 3 OH % Social Media
صفحه 15:
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“It’s real people having
real conversations about
real objects and ideas.”
صفحه 17:
53105 رت ود نموت مانیوبرده بوره نه] ةدك بع وناج
Why do people really use social networks?
Teens
mAdults
1 1 1 1 1 1 1 1
10 20 30 40 50 60 70 80 90 0
0
Flirt
Promote yourself or your work
Make new business contacts
Organise an eventfora cause
Make new friends
Make plans with friends
Stay in touch
صفحه 18:
a digression
012 ا
F prands 4
د oo ۱ ا ا عر eS 6
صفحه 19:
Phew, there it
Have you ever followed
a brand on Twitter?
"of Sou Have you ever “friended”a brand
on Facebook or MySpace?
= Yes
40.10%
= No
59.90%
BA عن ۶
9
وم 9 oy
و
cs He 0
Vo) Kibo 92۲
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What is the primary reason
you followa_ brand on Twitter?
| ama current customer
43.5%
Exclusive deals or offers
Other people! know are fans of the brand
What is the primary reason
you “friend” abrand?
Interesting or entertaining content
Service, support, or product news
|ama current customer 32.9%
Other ۵
Exclusive deals or offers 36.9%
Other people! know are fans of the brand
Interesting or entertaining content
Service, support, or product news
Other
But why? Offers. So what can we do?
Source: Razorfish Feed
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