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CHAPTER OUTLINE
00.0 Oucengers ood Devision Ouhkicry
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LEARNING OBJECTIVES
Opscribe the powepts oP worayeweud, devision
whic.
Ovrsoribe wuliticrecsiccd dota ccdsis ced dott
Ovsoribe digital dashboards.
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LEARNING OBJECTIVES
(continued)
Ovsoribe dota visudizaiod, ord explain yeryraphicad
Orscribe orf ivial ivteligeae (B11).
Opficg oa expen spstew und ideutPy its powpoorcs.
Orsoribe coturd loogquage processicg cod coturd
اوه هه مت روص مه
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BLUE
Chapter Opening Cz Mounuin
AN IBM* COMPANY
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11.1 Managers and Decision
Making
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The Manager’s Job and Decision
Making ۱
dere):
امسر هه roles
امه واه roles
Oevisivad roles
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The Manager’s Job & Decision
Making (continued)
QOcevistoes ved Oersivg whic
لس
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Decision Making Process
erento, Testing o
یی or ول
1
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Why Managers Need IT
Support
Phe aber oP otercaives to be cousidered
poustodlly moreuses.
Orvisiogs wet be wode urder fie pressure.
Opvisives ure wore vowplex.
Oevisiog wokers oon be io و لو مها توالت
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A Framework for
Computerized Decision
ل نمی
Nature of Decision
Operational ‘Management Strategic ‘Support
بعد ee ae سح
وم 1s. سح سوه تیه
ee Soo
cog tea
cose recs |
ی
Credit evaluation, Building now plant, pss نمی 5
‘budget preparation, mergers and acquisttions, 1
ل ع i
ار :
ce) | atone
z ane
Ml os يميم enn سین
buying sofware, buying hardware, sdovelopmont, aural networks
approving loans lobbying social responsibilty
planning
‘Support Needed } is, Management Ets, £8,
management science | science, DSS, EIS,ES | neural networks,
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Problem Structure
> حول از deds with the problew structure,
the cooticuud7 roca, Poze highly steuctuned to highly
Gtructured
Oustructured
Gewistructured
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The Nature of Decisions
The second diceusivd oP devisiva support decks ار
the votre oP devise
Operator امه
QOucageweu coat!
Gtroteyic phasic
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11.2 Business Intelligence (BI)
wo pes ve 1 Gystews:
© Dkose thot provide dota ocasis took
© Oulidkoecsivad data cadets (or coher ocalticd
Provessiny)
© Data eiciery
© Oevision support systews
© Dkose thot provide ام( لصو و توا
© Oigital dashboards:
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How Business Intelligence
Works (Figure 11.3)
Faw Oats and Data
9 متس
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Multidimensional Data
Analysis
Prowides users with a look of what is hoppesiog or
uot kas koppeced.
lows users to ude date it suck a wap thot they
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Data Mining
Qute wrotag perPorws two busic opercicc:
Predictiog treads und behaviors
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Decision Support Systems
(DSS)
— Osvisiva support spstews
"= O66 حادم
7 )8 جك ادكه ببامشاصع
5 وهی مان
© Coobseekiog كص ادحه
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Group Decision Support
Systems (GDSS)
Qevsirs Qoow
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Organizational Decision
Support System (ODSS)
Orqpratzatcod Oerisiva Support Gustew (O0GG)
is a OGG that Poouses vo oo oryoizaiocdl task or
ترش evolving مهو هن oF ppercives urd
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Digital Dashboards
Orit Doskboards:
© Provide rapid weve to tively toPoratios.
© Provide dren were to wocngeed neporis.
© Ore very user Pricady oad supported by yraphics.
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Sample Performance
Dashboard (Figure 11.4)_
Prema neo
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Another Example of
Dashboard
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Executive Dashboard Demo
VOe_Oxer Dah OdOr_CxerOuck.hteot
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A Bloomberg Terminal
(Figure 11.5)
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Management Cockpit (Figure
11.6)
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11.3 Data Visualization
Systems
© Dke Power oP Otsuntzativa
© مور though o picture is “Wwortk o housed words,”
we have to be very corePul ubput just what we one
Deri.
© Rewewber, vo the ,اوه itis “user beware!”
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New York City Police
Department
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Example of data
visualization
Woes QRosiicry at the TEO Tuk
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Types of data visualization
systems
Cexxruphic IePorxaiva Gystews
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Geographic Information
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SAUCON CREEK WATERSHED
EXISTING LAND USE
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GISMO
C1600 is a yeruruphic iePorviod systew
developed Por the city oP Oprvulis, Oreqou.
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TRAC PROT ES
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Virtual Reality
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Technology of Data Glove
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Virtual Reality manipulation with
data glove
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Driving Simulator
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Flight Simulator
سب اوه
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VR Head-Mounted Display at
Dentist’s Office
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Virtual Tour of a museum
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The VirtuSphere
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VR Body Suit
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11.4 Intelligent Systems
oteliqgst systews>
Ori ivi ictetigeuce (B11)
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Expert Systems
Cxperise
Cxpert spstews (BGs)
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Expert Systems (continued)
Whe trosPer oP expertioe Pro oo expert too
vowpwter ocd thea too user wolves Pour uvivities:
موجه ولجاننجه)
C(cnuedye nepresrutaios
Coowledye icPereuriay
Clapwledye troasPer
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The Components of Expert
Systems
CQeowledye bose
۱ Puce
Oser interPuce
(@hackboard
Cxplocaivn subspstew
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Structure and Process of an
Expert System
Consultation Environment Development Environment
۳
اقم ده نو
| spect nodent
eas reg
planaion
tn 96
الل !ا oe
1 انیم
ston
عو ع =
Reconmenica -=——e]_fws conchsions سم
jon 1 knowledge
ا :
' 1 5 I
۱ ون نموه | |
۱ الست و هدوت |
۱
۱ 1 ۱
۱ 1
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Natural Language Processing
& Voice Technologies
)سس ی اس ()
(ععاص) كاععدمد / لول QOctturdl fragquage
1
loogquage yeneruivd voice syotkesis سوه(
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Neural Networks
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Neural Network
Age, Income, Give
Marital Status ۲ mortgage
۲
Occupation, 3 Give mortgage,
Employer, Time 4 but at higher
with Employer interest rate
Mortgage Reject
Amount Desired mortgage
Input Layer Middle Output Layer
(Hidden Layer)
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Seuolves devision ia gray anes.
HOW MANY...
= trueshots?
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