صفحه 1:
صفحه 2:
Sa SS
The Dimerstoms-of Strategic
Change
Content (the what)
*Assessment of choice of
products/services
*Objectives and assumptions
*Targets and evaluation
Internal
ResourcesContext
Capabilitiqthe wh
Culture 8 3
Politics
Process (the how)
Change managers
Models of change
Formulation/
implementation
Pattern through time
ernal
Economic
Political
Social
صفحه 3:
Strategic Drift
* Can occur where a firms strategy
does not ‘fit’ or moves away from
changes to its operating
environment
صفحه 4:
صفحه 5:
The risk of strategic drift
Environmental
change
Strategic
3 change
Amount of change
Time
Phase 1 Phase 2 Phase 3/4
Incremental change Flux Transformational
change or demise
صفحه 6:
Restraining
Forces
Equilibrium
Driving
Forces