صفحه 1:
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صفحه 2:
Prey اب با يد رس ene ال لاسر
Focus on Simplicity
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صفحه 3:
Web 1.0 was Commerce
صفحه 4:
Introduction
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صفحه 5:
Principles of Web 2.0
صفحه 6:
No Products but Services
“There are no products, only solutions”
کر ۱۹0
٠ ریت رز ىم approach
ات۱
صفحه 7:
Customization
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صفحه 8:
Customization
* Every individual is unique
* Allow him to choose instead of forcing him to use
what you have made
* Some people want to be different
* Make him feel home
eg.
٠ My yahoo, Google Homepage, myspace, my
naukri??
* Firefox extensions
e.g (This slide is better for taking printouts).
صفحه 9:
Focus on the “Long Tail”
1۱ creeks
* To the edges and not just to the
centre, to the long tail and not the
just the head
* Leverage customer-self service
eg. Google, StumbleUpon, orkut
صفحه 10:
Harnessing Collective
Mellie) ales
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The Wisdom of crowds - Users add value
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صفحه 11:
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Some systems,designed to
encourage participation
- Pay for people to do it - ‘gimme five’
Soa volunteers to perform the same
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صفحه 12:
Harnessing Collective
Intelligence
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use of the applicatior
* It requires radical experiment in trust
“with enough eyeballs, all bugs are shallow”
صفحه 13:
‘Specialized Database
* Every significant application to date
has been backed by a specialized
database
- E.g. Amazon, Google, Ebay
* Database management is the core
competency of Web 2.0 companies
* “infoware” rather than merely
“software”
صفحه 14:
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صفحه 15:
End of the Software Release
كاك
* “Release Early and Release Often”
* “Perpetual BETA”
* Daily operations must become a core
Set eR Res RON aot ao}
it is maintained on a daily basis
صفحه 16:
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صفحه 17:
عاوصأ5 3 5ه اعناعا 0 علاوداة ع10//3ه5.
Seve:
e PC is no longer the ba access device
0 internet applications
* Applications that are limited to a single
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connected.
* Design your lication from the get-go to
سم ee ee a
PCs, and internet servers.
صفحه 18:
Benefits of Web 2.0
Pree en tctaie a
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usability-focused interfaces (the ‘cool’ factor)
تا
Organisations adopting Web 2 0 16
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sophisticated, high-caliber te
, but عط same
ting (non-Web 2.0)
صفحه 19:
0
Benefits of Web 2
كك
The open, ey Web 2.0 environment encourages
and (6۰ 7 و سکیا یات user contribution,
Marketing/PR.
ing 201306896 ٠ of the aforementioned aay
marketing and PR teams can implement low-cost, wide-
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صفحه 20:
Summing Up
* No products but solutions:
* Customization ability
* Focus on long tail
* Users add value
* Specialized Database
* Perpetual Beta
٠ عاوماد أه اعنعا عط عنامطج عمو ريزوك
device
صفحه 21:
تمهت ماه و
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Kong, Hora
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San Francisco,
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Hong Kong, Hong
New York, KY, USA
صفحه 22:
What Next ??
صفحه 23:
* This term that has been coined to
describe the Semantic Web
* It promises J “organize the world’s
information”
9 5 reason about information and
make new conclusions
صفحه 24:
Thank you !