صفحه 1:
20۳0
۳۲۵۱۱۵۸۷۵۵ 2۷۵۵۲ ۴
HALLOWEEN
4
DEVELOPMENT TRENDS 5
This ف ها
Ur py
i, 7
|
صفحه 2:
Overall Core Content
Regional Differences
Consumer Insights
Category Innovation Trends
01
02۲
اوم
CONTENTS/
صفحه 3:
OVERALL CORE
۳ Poa
/
7ت
صفحه 4:
FESTIVAL SCALE
AND GROWTH DRIVERS a
Ba
CoC ee a eal
صفحه 5:
5
THEME AESTHETIC TRANSFORMATION
‘The increasing price sensitivity means that retailers need to offer more cost - effective products and promotions. Second - hand
See Ree ee ee eee ec Rca ea ee
eee ned
] ee
Pa ean ۵09
ee eer
by pink, mint green.
ییا
See aoc
00
عط غمعم ما كمواععك معطا
02202200 ea
۵۷۵۲۵ ia
0
shifted from "horror and
scare” to "magic and
اههد
ی
[۱
00
000 ae
Ces
صفحه 6:
ce ا
is being diluted by pink, mint green, giving rise to the
1۱ 0 eae
Serre Eee eee)
Viewed 180 milion times, demonstrating the popularity ofthis
0
Color System Change
bey
ay
8
١ ۳
۳ 5
5
aS
Za
م
om
۳۳ لح
THEME AESTHETIC TRANSFORMATION
1p 2025, the key theme has shifted from *horror and scare” to
SE ee See
PONS a nee as
increased by 310% and 2,900% respectively, indicating a new
| Ree
Keyword Shift
Yi = 4
صفحه 7:
REGIONAL
Wea
1/0 لمم 0
ل
ad
صفحه 8:
ات راد رد وله
High Consumption and Early Purchas:
ات ای ات۱
In Mexico, the Day of the Dead
0001 econ)
Erne ee
ee Ce ees
or) er ee sea
OE eee Cee
expected to exceed $15 billion, with the US
Brazilian Market Demand ,مان 5127 وطتلطتنای عمواه موه
ae a ey ۱
This significant growth indicates the 9
10 eee |
Seance specific market demand in Brazil.
صفحه 9:
Latin America and Oceania:
Niche but High - Potential
Mexican Market Blend
In Mexico, the Day of the Dead
Ces econ)
ve,
00
light” mixed - decoration style
(۳
۱ ی ona eee)
Brazilian Market Demand
۱
“floating ghosts" on Mercado Libre
000
ع ا وس نفك ا ا 0
صفحه 10:
North America:
High Consumption and Early Purchase
Online Sales in North America
nu a cee eee ee eC Ree any
‘American sales. The "short - video promotion + live - streaming flash sales" model has
become a popular way to drive sales in the North American Halloween market
0 1 يي ل ةا 2 0 ۵ ۵۳۷۵۲ ولا et
‘The US and Canada lead the ee ee ey
Pec neem in Canada is slightly lower ($87
] eee aR
0 ل 000
وملام نكمم نومتهم
صفحه 11:
ات رزوی
اياي لافنا 0
ل
ad
صفحه 12:
3 BS Consumption Proportion
ra]
۲ ل ۱۱۹ سر tenediiaee
Cee ee eC
a) See ee eee ce en
Inspiration Source
]۱ براطوتط ممعم فمة (3296) لمملة؟ صم ممتاممامعما
Saeco ee os
Cen ee eee ekg
1۱
صفحه 13:
نی ۸۱۱۵ اعون8 اون
‘Their high spending power makes them an
۱ eet ea ced
دتم ال میتی
]۱ ea ae)
0000
راد وزرا را
تخت تا
Sore earn es ee ee
Pea Bet a et ee
il) ری زیت زره
n Hal
۱ ا
Cer 2 ay
صفحه 14:
۲ Market Size Projection
Child Arid Pet MArkEtS = — sresseremaner arenas me otis reo
| ى ادمع ee este ae et
Popular Costumes
Sie ا ا
02000201
Inspiration Source
See Ree Ca _
۱9 ا ome
Oe eee ee eee keg
See ا east
صفحه 15:
INNOVATION
۱۱۱ ale
0 دازا
fi
0
صفحه 16:
Apparel:
Sustainable Fabrics
and Smart Interaction
نا
صفحه 17:
نم
Home Decor:
Modularity and Smart Linkage
صفحه 18:
Health - Conscious Trend
Low - sugar and sugar free candies account for 28% of the market
۱ ا
Ce eee
«
4 مه یا
Se
ee ee
rad
صفحه 19:
Halloween Event Plan 20۳0 4
THANK YOU ص
FOR
are ال
Halloween Event Plan
HALLOWEEN
DEVELOPMENT TRENDS
This section juxtaposes two historical timelinesthe Celtic "Samhain"
and the "Mid - Autumn Lantern Lighting" in the Tang Dynasty.
AiPPT
20XX
CONTENTS/
01
Overall Core Content
02
Regional Differences
03
Consumer Insights
04
Category Innovation Trends
OVERALL CORE
CONTENT
This section juxtaposes two historical timelinesthe Celtic "Samhain"
and the "Mid - Autumn Lantern Lighting" in the Tang Dynasty.
PART ONE
FESTIVAL SCALE
AND GROWTH DRIVERS
Global Sales Projection
By 20XX, the global Halloween sales are
expected to exceed $15 billion, with the US
market alone contributing $117 billion,
showing a year - on - year increase of 6.8%.
This significant growth indicates the
expanding influence and commercial potential
of Halloween worldwide.
THEME AESTHETIC TRANSFORMATION
The increasing price sensitivity means that retailers need to offer more cost - effective products and promotions. Second - hand
markets and affordable options are becoming more popular, which can reshape the traditional Halloween product landscape.
Keyword Shift
Color System Change
In 2025, the key theme has
The traditional dark color
shifted from "horror and
scheme of black, orange,
scare" to "magic and
and purple is being diluted
healing."
by pink, mint green.
Symbol "Moe - fication"
Impact on Product Design
This transformation makes
The aesthetic shift requires
Halloween products more
product designers to adjust
appealing to a wider range
their designs to meet the
of consumers.
new consumer preferences.
THEME AESTHETIC TRANSFORMATION
In 2025, the key theme has shifted from "horror and scare" to
The traditional dark color scheme of black, orange, and purple
"magic and healing." Google Trends shows that the search
is being diluted by pink, mint green, giving rise to the
volumes for "cute Halloween" and "magic wand candle" have
"Pinkoween" sub - culture. The sales of pink witch hats have
increased by 310% and 2,900% respectively, indicating a new
exceeded 21,000 in 28 days, and the TikTok topic has been
preference among consumers.
viewed 180 million times, demonstrating the popularity of this
new color trend.
Keyword Shift
Color System Change
REGIONAL
DIFFERENCES
This section juxtaposes two historical timelinesthe Celtic "Samhain"
and the "Mid - Autumn Lantern Lighting" in the Tang Dynasty.
PART TWO
North America:
High Consumption and Early Purchase
Mexican Market Blend
In Mexico, the Day of the Dead
coexists with Halloween, creating
a unique "sugar skull + pumpkin
light" mixed - decoration style
Global Sales Projection
By 20XX, the global Halloween sales are
expected to exceed $15 billion, with the US
market alone contributing $117 billion,
showing a year - on - year increase of 6.8%.
This significant growth indicates the
expanding influence and commercial potential
of Halloween worldwide.
Brazilian Market Demand
The search volume for inflatable
"floating ghosts" on Mercado Libre
has increased ,indicating the
specific market demand in Brazil.
Latin America and Oceania:
Niche but High - Potential
Mexican Market Blend
In Mexico, the Day of the Dead
coexists with Halloween, creating
a unique "sugar skull + pumpkin
light" mixed - decoration style
Brazilian Market Demand
The search volume for inflatable
"floating ghosts" on Mercado Libre
In Australia and New Zealand, where it is spring during Halloween, outdoor picnic - themed
decorations such as pink picnic mats and ghost balloons have become new selling points
has increased ,indicating the
specific market demand in Brazil.
North America:
High Consumption and Early Purchase
Online Sales in North America
In the online channels, TikTok Shop's August transactions account for 19% of the total North
American sales. The "short - video promotion + live - streaming flash sales" model has
become a popular way to drive sales in the North American Halloween market
01
US Market Dominance
02
Canadian Market Features
The US and Canada lead the
Although the per - capita spending
global Halloween market. In the
in Canada is slightly lower ($87
US, the per - capita spending is
CAD), the "Pumpkin Town" offline
$103.63, and 72% of the residents
has driven surrounding
participate
consumption
CONSUMER
INSIGHTS
This section juxtaposes two historical timelinesthe Celtic "Samhain"
and the "Mid - Autumn Lantern Lighting" in the Tang Dynasty.
PART THREE
Consumption Proportion
Generation Z accounts for 38% of Halloween consumers but
contributes 73% of the social media buzz. Their influence on the
market is significant, as they are active in sharing and promoting
Halloween - related content on social media.
Inspiration Source
They obtain inspiration from TikTok (32%) and prefer highly
"photographable" scenes such as floating candles. This preference
drives the design of Halloween products towards more visually
appealing and share - worthy elements.
High Budget Allocation
Their high spending power makes them an
important target group for Halloween products
Core Family Needs
This reflects the importance of family - oriented
products in the Halloween market
Time - Saving
Preference
The sales of Amazon's "Halloween one - stop - shop
sets" have increased by 120% year - on - year
Content Consumption Habit
Retailers can use this content consumption habit to
create more in - depth marketing materials
Millennials
Atmosphere Upgrade in Family
Scenarios
Child and Pet Markets Emotional Economics
Popular Costumes
These popular costumes can guide product development and
marketing strategies.
Inspiration Source
They obtain inspiration from TikTok (32%) and prefer highly
"photographable" scenes such as floating candles. This preference
drives the design of Halloween products towards more visually
appealing and share - worthy elements.
Market Size Projection
This significant market size indicates the potential for growth
in products targeting children and pets during Halloween.
INNOVATION
TRENDS
This section juxtaposes two historical timelinesthe Celtic "Samhain"
and the "Mid - Autumn Lantern Lighting" in the Tang Dynasty.
PART FOUR
Apparel:
Sustainable Fabrics
and Smart Interaction
Fabric Transition
The mainstream fabric for Halloween apparel is shifting from polyester
to rPET (recycled plastic) and bamboo fiber, which can reduce carbon
emissions by 30
Size Inclusivity
Size inclusivity has become a selling point. ASOS has launched a "curve
& tall" Halloween series covering sizes 16 - 28, catering to a wider
range of body types and increasing the market reach.
Home Decor:
Modularity and Smart Linkage
Modular Design Concept
The "modular" concept allows users to freely assemble
30cm/60cm pumpkin towers. The magnetic structure enables
quick disassembly and assembly within 5 seconds, and the
post - festival storage volume is reduced by 70%. This design
concept provides convenience for consumers.
Health - Conscious Trend
Low - sugar and sugar - free candies account for 28% of the market
Candy and Snacks:
Functionality and Personalization
Impact on the Apparel Industry
These trends in the Halloween apparel
category are likely to influence the broader
fashion industry
share. The formula with erythritol and stevia has improved the
taste, meeting the health - conscious consumers' demand.
Halloween Event Plan
THANK YOU
FOR YOUR LISTENING
This section juxtaposes two historical timelinesthe Celtic "Samhain"
and the "Mid - Autumn Lantern Lighting" in the Tang Dynasty.
AiPPT
20XX