قالب پاورپوینت حقوق و کانون وکلا

LAWYER MARKETING SOCIAL MEDIA STRATEGY Here is where your presentation begins CONTENTS OF THIS TEMPLATE You can delete this slide when you’re done editing the presentation FONTS To view this template correctly in PowerPoint, download and install the fonts we used USED AND ALTERNATIVE RESOURCES An assortment of graphic resources that are suitable for use in this presentation THANKS SLIDE You must keep it so that proper credits for our design are given COLORS All the colors used in this presentation ICONS AND INFOGRAPHIC RESOURCES These can be used in the template, and their size and color can be edited EDITABLE PRESENTATION THEME You can edit the master slides easily. For more info, click here For more info: SLIDESGO | BLOG | FAQs You can visit our sister projects: FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO TABLE OF CONTENTS 01 02 GOALS AND OBJECTIVES TARGET AUDIENCE DEMOGRAPHICS 04 05 PLATFORMS AND SCHEDULING MEASUREMENT AND EVALUATION 03 CONTENT IDEATION 06 BUDGETING AND PLANNING WHY SHOULD YOU DESIGN A SOCIAL MEDIA STRATEGY? Having a social media strategy will help you plan and implement effective social media campaigns, allowing you to reach your desired audience with the right content. A good strategy will help you: ● ● ● Coordinate your communications through different forms of media Maximize exposure and engagement with your target audience Keep track of your progress more easily and identify areas for improvement 01 GOALS AND OBJECTIVES THE PILLARS OF SOCIAL MEDIA STRATEGIES CONTENT IDEATION PLATFORM SELECTION Content ideation involves brainstorming ideas for content that will engage your target audience. This could include thoughtprovoking questions, polls, surveys, stories and discussions. It is important to consider the interests of your target audience and new trends Careful platform selection is essential for successfully reaching your target audience. Additionally, you should analyze which platforms are most popular with your desired demographic and tailor your strategy to reach them more effectively. Keep up to date as there might be new trends that affect engagement THREE GOALS OF A SOCIAL MEDIA STRATEGY MORE REACH CONVERSIONS To increase reach, it is important to create content that resonates with your target audience and utilizes the most effective methods for reaching new viewers Creating content that drives conversions entails promoting sales or generating leads for your business. This could include hosting giveaways, offering discounts or coupons to followers or targeted ads ENGAGEMENT Improving engagement involves creating content that encourages users to interact with your posts. Responding to comments in a timely manner is great way to show appreciation for their participation FOUR TIPS BE CONSISTENT USE ANALYTICS TOOLS Developing a consistent content plan is essential for any successful social media strategy. Have a schedule of when to post content, optimize with keywords and keep track of it all It can help you measure key metrics like visits, click-through rates, impressions, and conversions as well as understanding how your audience is engaging with your content ADVERTISE WISELY ESTABLISH BRAND LOYALTY Advertising on social media channels can be a great way to reach a wider audience quickly and effectively. However, it is important to use targeted, specific ads Establishing brand loyalty involves creating relationships with existing & potential customers through appreciation & thoughtfulness across all communication channels including social media platforms SIX IDEAS FOR POSTS MONDAY TUESDAY WEDNESDAY A quote or thought provoking message which is related to your brand and encourages engagement Behind the scenes of your product/service. Share a photo or video of what goes into creating the item/service Fun fact about your company or industry in order to engage followers with something educational THURSDAY FRIDAY SATURDAY Ask followers for their opinion by posing an interesting question or encourage usergenerated content Feature customer success stories to highlight how customers have benefited from using your product/service Showcase upcoming events or promotions that are coming up so people know when to look out for them 123,123 Keep track of interactions with your posts SOCIAL MEDIA IS ALL ABOUT PEOPLE ENGAGEMENT SHARE 25% TWITTER 20% INSTAGRAM 45% LINKEDIN 10% PINTEREST Follow the link in the graph to modify its data and then paste the new one here. For more info, click here A TABLE FOR YOUR SCHEDULES MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY TIKTOK OOTD Dance trend Stitch A day with me! Giveaway INSTAGRAM Story Post - Reel Story TWITTER Answer FAQs History thread Fun facts Quotes - PINTEREST Vision board How it’s made Inspirations - Tips - Why premium? - Special event Free topic Our company - Product placement Corporate video - EMAIL FACEBOOK 01 Your username 02 THIS IS HOW YOUR PAGE WILL LOOK LIKE Remember that web pages must be optimized to work on phones, since 80% of people only visit webs from their smartphones: 1. 2. 03 3. Your brand name should be the first thing they see Put your best product on the front page Your audience should have a way of engaging with your content BUYER PERSONA INFOGRAPHICS “I want to support the planet with each buy. That’s why I support companies that are eco-friendly” JANE DOE PERSONALITY 26, teacher ● BIO ● Our average client is outdoorsy, has creative jobs and a passion for the environment and the planet ● Strong ideas in favor of ecology, sustainability, recycling and upcycling Avid user of social media, specifically TikTok and also Twitter Keeps up to date with trends and follows brands that do so MOTIVATIONS 1 Self-improvement 2 Organisation 3 Ecology PAIN POINTS Programmed obsolescence, difficulty repairing products and too much usage of unnecessary plastics ROADMAP OF OUR SOCIALS INITIATIVE OBJECTIVE Dance trend Make a video of our team following the newest trend on TikTok A day in my life Showing the most human side of our company Anniversary giveaway Generate engagement and get new followers “How it’s made” reel Show our creative process and engage new followers Live on TikTok Create a webinar to show new clients how to use our products Instagram contest Get more people to speak about us and use our hashtag “#company” Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec “A DAY WORKING WITH ME” This trend shows the perks of your company and helps you establish brand identity TESTIMONIALS OF PAST CLIENTS “The team was great to work with! They provided fast and helpful service and their attention to detail was top-notch. Highly recommend!” —LAURA PATTERSON “I had a fantastic experience working with them. They made the process easy and stress-free. I will definitely buy here again” —JOHN NELSON “We had been searching for the right solution for our business for a long time, but the team found us the perfect fit!” —ALEX SMITH SOCIAL MEDIA ANALYTICS WORLDWIDE REACH XXX BILLION XH XMIN XX Users worldwide Average time spent Number of platforms used PLATFORMS WITH MOST USERS XXX BILLION XXX BILLION Country 1 users Country 2 users Follow the link in the graph or map to modify its data and then paste the new one here. 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