صفحه 1:
MARKETING
PROPOSAL
Created by: Hamed Ebrahimizadeh
صفحه 2:
WELCOME
Opportunities don't
Alise Smith
Head of Marketing Dept. h a p pe Nn ۰
Experience: 15 years Yo لا 6 reate th eC Mm
AAA
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صفحه 3:
EXECUTIVE SUMMARY
Your
Big Idea Here
AAA
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صفحه 4:
CURRENT
MARKETING SITUATION
صفحه 5:
MARKET SITUATION
Write Your
Headline Here
AAA
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Market Part Market Part
Two Three
MARKET
SITUATION
60%
Market Part
One
صفحه 6:
MARKET GROWTH
Write Your 0
Headline Here Labeiic
30
AAA ۴ص
Label B
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2015 2016 2017 2018
صفحه 7:
MARKET SIZE
Total Available Write Your
$ 320 Bil Headline Here
Potential BAS
Available Market
$ 160 Bil
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Target Market
5 quis pow. Dover ره تاه ,اه اه رصصخ صلجم
$ 80 Bil
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صفحه 8:
CUSTOMER NEEDS
Write Your
Headline Here
AAA
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صفحه 9:
PRODUCT SITUATION
صفحه 10:
PRODUCT SAMPLE
Write Your
Headline Here
AAA
Client:
مره
Description:
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صفحه 11:
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Description:
سر
Client:
AAA
Headline Here
Write Your
PRODUCT SAMPLE
صفحه 12:
PRODUCT SAMPLE
Feature Three
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Feature One
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Feature Two
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صفحه 13:
wus.
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Description:
سر
Client:
AAA
Headline Here
Write Your
PRODUCT SAMPLE
صفحه 14:
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Client:
سره
AAA
Write Your
Headline Here
PRODUCT SAMPLE
صفحه 15:
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AAA
Headline Here
Write Your
PRODUCT SAMPLE
صفحه 16:
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صفحه 17:
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PRODUCT SAMPLE
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Write Your
Headline Here
AAA
Client:
سره
Description:
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صفحه 18:
PRODUCT SITUATION -
SALES
$ 25K
Write Your
8 Headline Here
150 AAA
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صفحه 19:
Price
۳۹
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OD
PRODUCT SITUATION - PRICES
Quantity
SKU
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Type
Product Dope
Product Dppe
Product Dope
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Product Type
4
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Product Name
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Product Ves Pu
Product Tew Three
Product Tew our
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Product tesa Geven
صفحه 20:
CONTRIBUTION MARGIN
Total Contribution
Profit
Write Your
Headline Here
AAA
Operating
Profit Loresn ipsusy dolor sit usvet, poosevietuer با رای
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Operating
Loss
Total Fixed Cost
Break- Units Sold
Even Point
$ Profit
صفحه 21:
NET PROFITS
125 Net Profit in 2017
93.75
62.5
|
Si
0 55 همه
-31.25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
AAA
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صفحه 22:
DISTRIBUTION
CHANNELS
Customer
Retaile Custome
r r
Wholesaler Retailer Customer
نا
و
Produce
و
صفحه 23:
MACRO-ENVIRONMENT SITUATION
Economical Factor
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Technological Factor
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Political Factor
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Social Factor
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صفحه 24:
COMPETITIVE SITUATION
صفحه 25:
40%
10%
COMPETITOR
S SIZE
20%
COMPETITIVE
SITUATION
Competitor One
Competitor Two
Competitor Three
Competitor Four
Competitor Five
صفحه 26:
COMPETITORS GOALS
Competitors Goal Three
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Competitors Goal Four
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Competitors Goal One
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Competitors Goal Two
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صفحه 27:
COMPETITORS MARKET
SHARE
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100 م ۳ 3
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که 0 ی
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صفحه 28:
COMPETITOR ANALYSIS
Product Name Own Product Competitor One Competitor Two Competitor Three
Design © © ©
©
Price
Performance
Quality
Additional Features
Equipment
Service
صفحه 29:
MARKETING STRATEGY
(PROPOSAL)
صفحه 30:
OBJECTIVES
Sales
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Customer Acquisition
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Customer Loyalty
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Lead Generation
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Brand Awareness
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Thought Leadership
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صفحه 31:
SWOT ANALYSIS
Strengths
AAA
Human resources
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صفحه 32:
SWOT ANALYSIS
Weaknesses
AAA
Activities and processes
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اس اور
Past experiences
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اج اور
صفحه 33:
SWOT ANALYSIS
Opportunities
AAA
The economy
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Funding sources
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صفحه 34:
SWOT ANALYSIS
Threats
AAA
Demographics
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Future trends
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صفحه 35:
POSITIONING MAP
High Quality
Our Product
Oovvwpetitors
(Product
Low Price High Price
Covwpetitors
Product
Cowpetitors
Produ Cowpetitors
Product
Low Quality
صفحه 36:
TARGET MARKET
Write Your
Head | ine Here Available Market
Potential Market
AAA ©
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صفحه 37:
Product Line
Produ Produ
Produ
Four
Produ
PRODUCT LINE
۴۳۹۲۱۳۲ Product Line Three
Two
Produ Product Product
Produ Product Product
Product
Product Line
One
Product
Product
Product
صفحه 38:
PRICE
Product One Product Two Product Three Product Four Product Five
Pecture ecture Pecture (Pectune سم
(Peuture Ceuture میج سم
| a میج (Peuture
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$200 $300 $500 $800 $1000
صفحه 39:
Service Three
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Service Four
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SERVICE
Service One
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Service Two
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صفحه 40:
ADVERTISING
$125K Adv. Budget
100
75
50
25
. سس Sm
Display Linear TV Mobile Digital Social Net
AAA
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صفحه 41:
SALES PROMOTIONS
Consumer Sales Promotions Business-to-Business Sales Promotions
Coupous Dreade shows ond powwecivns
Sweepstakes or voulests Gules vvutests
Rebutes (Produ dewoustraivas
Guavples Proicicry
Lopaly ومسل مام Pree werchunise
صفحه 42:
RESEARCH AND
DEVELOPMENT
The New Product
The Market Research Process
Ovuept, vohetic aed parker testo
Cousuver usage researc
Prettestiog oP isoge cord odvertisiacy
4e worketiog او
۳۳
ا
Development Process
Product couvept ord pachudiary
Oran posiicciag cod وله
(Product نها oer posttauach
صفحه 43:
MARKETING
RESEARCH
Write Your
Headline Here
AAA
Product Product
ل #1 © #3
POPULAR 40% © Product Product
#2 #4
15% PRODUCTS
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20%
صفحه 44:
Age i
Tee WOMEN'S
Deeds to Raver quoliy per
CPiods PuPiteoedt ict her moreer oer
Pacvily
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صفحه 45:
ACTION PROGRAMS
Important Note Important Note Important Note
Ou qua cu, bod vel,
fuctus رل الط ,الم fuctus pulvicar, Keudrerit id, fuctus pulvicar, Keederit id,
1/12/2018 1/18/ 2018 1 / 25/ 2018 1 / 30/ 2018 2/1/2018
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صفحه 46:
ACTION PROGRAMS
Important Note Important Note Important Note
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fuctus رل الط ,الم fuctus pulvicar, Keudrerit id, fuctus pulvicar, Keederit id,
۱۵ 8 2/10/ 8 2/26/ 8 3/5/2018 3 /15/ 2018
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—— —_
كك اموجه 22) can )۱
صفحه 47:
PROJECT CLOSURE TERMS
STAGES OF
PROJECT
Strategy
6/12/2018
Marketing Research
8 ۱ ۸۵ ۸۵۸ ۵ دمر
Advertising
A! 6/26/2018
Analyse
8 1 مت
Promotion
i” 6/5/2018
Final Stage
TTT 6 / 10 / 8
صفحه 48:
PROJECTING PROFIT AND LOSS
STATEMENT
Year Two تاره تیا
999,80 99»,
$99,469 $0,097
990,59 90,70
909,80 ۹
999, 900,97
920,89 9,0
909,80 ۹
999,99 900,97
920,89 9,0
909,999 9,0
$39,453 $40,637
$39,453 $40,637
Year One
4
$29,076
9009
900,09
5
5
$86,072
$90,904
506 CFO
$86,072
$90 ,S0€
506 CFO
506 CFO
$38,304
$38,304
7
Projected Profit and Loss
Income
esr Our
tes Pu
ews Dhree
Expenses
ew Our
tes Pie
ew Maree
ess Pour
tes Pive
ew Gix
tes Gevec
Total Expenses:
Net Profit:
صفحه 49:
CONTROLS
Main task Resources
Campaign Main manager
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صفحه 50:
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Headline Here
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CONCLUSION
صفحه 51:
Adress:
OS O Ouacker Or,
SBOOOM Chicago, OG
vovta@example.com
Phone:
Ovbite: +d OdC6-CCO-
0006©
Wotice: (OOO - 26000
9000 - زیخ
voit @example.com
sppori@example.co
Social:
Puvebovk.cow/example
fokedic.ce/example
CONTACTS
صفحه 52:
SYMBOLS AS SHAPES