صفحه 1:
آموزش طراحی وب سایت
جلسه پانزدهم - بهینه سازی برای موتور جستجو
تدریس طراحی وب _
برای اطلاعات بیشتر تماس بگیرید
تاو
شماره تماس: 09125773990
09371410986
: پست الکترونیک
TargetLearning@gmail.com
صفحه 2:
Web Design Training
SEO
Part 15
Author :Babak Tavatav
BabakTavatav@Gmail.com
صفحه 3:
Search Engine Optimization
صفحه 4:
Search Engine Producers Web Directories
* Google * Open Directory
* Yahoo! Project (DMOZ)
* Live Search (MSN) * Yahoo! Directory
* Ask.com
* Gigablast
* WiseNut
صفحه 5:
@®rwe Oky’s Geach Gace Obert:
hip //www.bruvecky.cowlsearckeuiuerkor.po
8 سسب واد انان Receives Primaxy SEARCH RESULTS
SUPPLIES —= RECEIVES SECONDARY SEARCH RESULTS.
Surriins———e Receives Par Resutrs
صفحه 6:
Basics of Search Friendly Design
صفحه 7:
Basic SEO Concepts
Keywords: Use text that targets your
audience; and attracts search engines and
links from other sites
Navigation: Give users and crawlers easy
access to content
Design Elements: Make sure bells and
whistles don’t undermine SEO efforts
Page Rank: Develop a linking strategy to
improve your site’s “popularity”
صفحه 8:
Things Search Engines Like
* Text (Keyword)
— Words and phrases that match what
your target audience types into search
engines
* Site Navigation
— Site navigation and URL structure that
search crawlers can easily follow
Links to Your Site
— How “popular” are you?
صفحه 9:
Robots Exclusion
* Robots.txt File
— Place in server's root directory
— Two elements: User-agent, Disallow
— Example:
User-agent: *
Disallow: /cgi-bin/
Disallow: /scripts/
Disallow: /images/
* Meta-Tag Robots Exclusion
<head><meta name="“robots” content=“no
index, nofollow”></head>
صفحه 10:
Managing Page Content
صفحه 11:
Keyword ۱ عع
O Search engines place “weight” on terms
according to where they are used
Primary Text Secondary Text
* Title tag O Alt text
+ Body text
O Description tag
O Domain name and
URL elements
+ Anchor text
۰ Text near the top of the
page
* Headings and
Emphasized Text
صفحه 12:
What About Metadata?
+ Metadata is not a factor in most web
search engines
* Except for Title and META description tags,
crawlers ignore other META tags
* Use metadata if important for your
agency’s mission or enterprise systems
(e.g., CMS, site search engine)
صفحه 13:
Keywords in Text
Choose one or two keywords or phases to
optimize for each page
Use language of your audience
Do not over use - avoid keyword stuffing
Keywords in links influence relevancy
of the pages your linking to
—No “click here” links
صفحه 14:
Site Navigation
صفحه 15:
Problem Navigation Schemes
Poor HTML coding
Image maps
Frames
JavaScript
Dynamic Pages
Flash
صفحه 16:
Help Crawlers Navigate
* Create a Site Map
— HTML page on your site with text links
* Create a Sitemap
— An XML file that lists your site’s URLs
— Allows crawlers to analyzes information about
your site’s architecture to improve crawling
— Google: http://www.google.com/webmasters/
— Yahoo: http://siteexplorer.search.yahoo.com/
— Site Maps Protocol: http://www.sitemaps.org/
صفحه 17:
Case Studies
صفحه 18:
Th Yow Ge teas
۰ - 2 © 68 رون میا و Hoole
Business.cov
طعا | عن ايلم | بكم | سي
Advertising & Marketing
Resouroes to help you understand your cbigations cer advertising and marketing regulations
+ alcohol noveranes
8 وعمس + Toth in advertising
«+ Housing & Real Est
Search: Ondvertising x Marketing Ol topes
Alcohol Beverages
Se announcement rerinding Ostled sts rsty members of ther adverts reauremerts under the Federal cohol ninstation act
1+ sunrisina wo oseranes Corsini جات لداعت سدع جوز
Se anmoncon ent reninding aloahol nasty nembers af he advent reaurenerts fr tale beverages,
صفحه 19:
Case Study: Business.gov
C1 Page created March ‘07
C1 Submitted to crawlers, listed in DMOZ
O 0-78 inbound links
Term: Advertising Regulations
* #6 on Google
٠ #8 on Yahoo
* #2 0n MSN
* #1 0n USA.gov
صفحه 20:
Case Study: Business.gov
* Text Component: page is well-
optimized for “advertising” and
“regulations”
Link Component: All text links
Popularity Component: Inbound
links are using title submitted to
DMOZ - “advertising” and
“regulations”
صفحه 21:
Case Study: NOAA Fisheries
Term: Fisheries Term: Fish
٠ #1 0n USA.gov ٠ Doesn't show up on
* #2 0nMSN the first page or
+ #2 0n Yahoo subsequent pages
* #3 0n Google
صفحه 22:
صفحه 23:
Case Study: NOAA Fisheries
Text Component: page is well-
optimized for “fisheries” but not “fish”
Link Component: “pull-down” menu
may be a problem for some crawlers.
Add search friendly navigation (e.g.,
site map)
Popularity Component: Lots of
inbound links using “fisheries” (not
“fish”) in anchor text
صفحه 24:
Who Is King?
Rank Search Engine
Based on U.S. searches
16009۱5 67.90%
2Yahoo Search 20.28%
3Live Search 4.52%
4Ask Search 4.17%
Hitwise - US Inet usage-April 26, 2008 - based on volume of searches
ranked by volume of searches.
Google
YaHoo!
75۴
@
صفحه 25:
SEO COMPONENTS
2 CONTENT IS KING
a
‘= LINKS ARE QUEEN
صفحه 26:
Getting Ranked - Title ۲
* 1. Title Element
—Each page must have its own unique title
tag
— Should not exceed 65 characters
—Title should contain 2-5 keywords
— Use keywords early on-truncated
—Title tag text is used in the hyperlink
appearing on SERPs
— Include service or product name in title tag
صفحه 27:
Title Tag
lopment, Graphics in Delaware - Windows
10
ا
صفحه 28:
Getting Ranked - Description Tag
+ 2. Description Tag
— Unique to each page
- 15-25 5
—Typically first 150 characters displayed
— Up to 400 characters indexed
— Use the same keywords in the title
— Many search engines use this text to
describe your site after the hyperlink in
SERPs.
— Make it descriptive and compelling
صفحه 29:
The Correct Way Up - The SERP Ladder
Descriptive Tag
AgoraNet| Web Site ign, Development, Graphics in Delaware
AgoraNet provides website design, development, hosting and custom software programming.
We specialize in dynamic. interactive sites.
www agora-net.com/ - 20k
صفحه 30:
Getting Ranked - Keyword Tag
* 3. Keyword Tag
— Some Search Engines still use this tag
—No more than 10 keywords (5 is better)
—Comma separated
— Google does not use it
صفحه 31:
Getting Ranked - Heading Tag
* 4. Heading Tag
— Guide the spiders and humans thru text
—Use keywords and keep headings in
order
(H1, H2, H3, etc.)
—Can use CSS (cascading style sheets) to
control size
صفحه 32:
Getting Ranked - Heading Tag
Example
صفحه 33:
Getting Ranked - Alt Tag
٠ 5. ALT Tag
— Image tag
— Must be descriptive
— Must contain keywords
— Must be appropriate to image
— Important for Universal Search
صفحه 34:
Getting Ranked - Alt Tag
١
ممع عاسم مس د ا ان
صفحه 35:
Getting Ranked - Links Are QUEEN
* 6. Links-ARE QUEEN
— Anchor text is important
—Use keywords in anchor text
— Inbound links-Authoritative Sites
— Blogs Rule (for now)-fresh content
— Paid links can kill (not nice Google!)
— Social Networking-Digg It
— Reciprocal links can kill
صفحه 36:
Getting Ranked - Links Are QUEEN
* 6. Links و
- ۸۵۳۱۵۵۲ ۲6 is important for:
* Inbound links-use keywords
* Internal links-content and navigation links
- Content keywords linked to internal pages
» use full URL
— Navigation-use keywords were possible
— Navigation-text links
» PLEASE NOT IMAGE LINKS
» JAVASCRIPT OK IF EXTERNAL FILES
» OR use text links in addition to site navigation
صفحه 37:
Getting Ranked - Links Are QUEEN
* 6. Internal Links
Search Engine Optimization
Ethical Link Building
Search Engine Marketing
Search Engine Optimized Content Writing
Pay Per Click Management
SEO Friendly Web Design
SEO Friendly CMS
SEO Friendly Shopping Cart Software
‘Website Usability
SEO Consulting Services
Email Marketing
Digital Handshake-LiveHelp
Click To Talk
Virtual Spokesperson
HelpDesk Customer Support
صفحه 38:
Getting Ranked - Content is KING
* 7. Body Text
— CONTENT IS KING
* Quality is important
* Keywords should be prominent in first 200 words
٠ Distribute keywords throughout page
* Text-contain Keywords in the title of the
paragraph-use H tags
+ Spiders looking for subject matter experts to
deliver relevant search results to users
+ Write for people first
صفحه 39:
Getting Ranked - Content is KING
* 7. Body Text
— Build a theme-tell people and search
engines what your PAGE is about
— At least 250-400 words for home page
— 350-500 words for inner pages
—Home page
* Feature most important products or services
with LINKS to the product or service
internal pages
صفحه 40:
END