قالب ارائه پاورپونت - طرح بازار هدف رنگ سبز

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TARGET MARKET™

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ppt.ir ppt.ir The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences. INVESTOPEDIA EXPLAINS ARRETI lieve that marketing is just about advertising or sales. However, marketing is everything a ppt.irdoes to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability.

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Brief ppt.irHistory FOUNDATIO BEST BRANDING N TOOLS COMPANY buying and selling a product or buying and selling a product or buying and selling a product or service. It includes advertising, service. It includes advertising, service. It includes advertising, selling and delivering products selling and delivering products, selling and delivering products GET AN NEW AWARD BUILDING buying and selling a product or buying and selling a product or service. It includes advertising, service. It includes advertising, selling and delivering products selling and delivering products

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و۹۹ Customers are the source of ۲6۱ growth-with-practical expertise.

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The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of Phe adhdtine Brauwat-irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the CLEAN 8QRE and selling a product includes advertising. TIM Buying and selling a product includes advertising. attention of target audiences. WEB ‏اجه‎ selling a product includes advertising. CREATIVE ‏فطل ر۵د‎ selling a product includes advertising. Our Mission The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing The activities of a We are a Marketing ppt.irof afi tanetretertectel with ‎ppt.irassociated with buying and selling a‏ كت ‎PMCS product or service. It ‎PMLCL includes advertising, selling ‎and delivering products to people. People who work in ‎marketing departments of ‎includes advertising, selling ‎and delivering products to ‎ ‎people. People who work in ‎The activities of a ppt.irassociated“ WRR ANG ie FAA SE ity a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get ‎the attention of target audiences.

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Our Objectives Six Ovejetives ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in corporate marketing فت ‎Day‏ ‎People jwyretwork‏ in marketing. 9 Day ۳۵0۵۱۴ in marketing. 52 Day ‏1ه مجوزا زع رمعم‎ in marketing. © Day People jyytetwork in marketing. departments. Work ۳6۵۵۱2۱ ۵۱۱0 in marketing. Day People jyetwork in marketing.

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Goals and Objectives DO The activities of a ppt.irassociated with buying and RESEARCH selling a product or service that includes advertising INVESTMEN The activities of a ppt.irassociated with buying and selling a product or service that includes advertising. GETA The activities of a ppt.irassociated with buying and BUDGET selling a product or service that includes advertising IMPROVE YOUR PLANNING The activities of a ppt.irassociated with buying and SKILLS selling a product or service that includes advertising.

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Our Vision © DIGNITI The activities of a ppt.irassociated with buying and selling a product Wy activities of a ppt.irassociated with buying and : or service. It includes advertising, selling and delivering products to selling a product or service that includes advertising. people. People who work in marketing departments. LEADEARSH ۳۹ activities of a ppt.irassociated with buying and selling a product or service that includes advertising. GETA The activities of a ppt.irassociated with buying and BUDGET selling a product or service that includes advertising. IMPROVE YOUR PLANNING i ‏معنا بياجع رع‎ of a ppt.irassociated with buying and i BE THE BEST MARKETING selling a product or service that includes advertising.

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Bullet Points @ The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies. @ The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies. @ The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies. @ The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.

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LIVE ‏جالع‎ and selling a product includes advertising. 6 DRAG AND ۵۵ ‏دمج‎ selling a product includes FAST Buying and selling a product includes advertising. ‎selling a‏ و4۵۵ ‎product includes ‎CLEAN ‎BORE and selling ‎a product includes ‎advertising. ‎9 ‎Great ‎Solutions ‎ ‎PORTFOLI ‎Buying and selling a ‎product includes ‎advertising.

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Solutio ns

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ANY « QUESTIONS? The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, social media, >» products

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Customers e source of ۱۱180( ۸۹۵۸۶ ractical ‎om‏ یت ‎

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AMBER BLACK OWNER People who work in best marketing try to get the best attention of all targeting with buying and selling AMBER BbEACK OWNER People who work in best marketing try to get the best attention of all targeting with buying and selling AMBER BLACK OWNER People who work in best marketing try to get the best attention of all targeting with buying and selling AMBER BbeACK OWNER People who work in best marketing try to get the best attention of all targeting with buying and selling Meet The Squad AMBER BLACK OWNER People who work in best marketing try to get the attention of targeting with buying and selling

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AMBER BIoA@K MEDIA People who work in best marketing try to get the best attention of all targeting with buying and selling AMBER BACK People who work in best marketing try to get the best attention of all targeting with buying and selling AMBER BRATK People who work in best marketing try to get the best attention of all targeting with buying and selling Meet the squad AMBER BUACK BOSS People who work in best marketing try to get the best attention of all targeting with buying and selling

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More about Our CEO The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work try to get the attention of target audiences. Team Skills The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering. a eee 1 Photosho p Microsof t Web Design Computer 5 Social Media Meet Our GEO AMBER BLACK OWNER

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SOCIAL The activities of a ppt.irasM BEY with buying and selling a pi WORDPRES The activities of a ppt.irassociateg with buying and selling a product. PA 4 aah [cy ‏.مم 3 6ه دع أ أيالاء3 عط‎ 55845 800 with buying and selling a pi LEADERSH TRe activities of a ppt.irassociated with buying and selling a product. Papa Su ey HiPactivities of a ppt.irassociated with buying and selling a product. CODE DES#GMties of a ppt.irassociated with buying and selling a product.

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015 ع016ا50 ع و00 ‎ctical‏ ۳ 6

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What We Do? The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences. MARKETI SEO TARGETI PUBLIC SUPPOR NG ANALYSIS NG RELATIONS T People who work in People who work in People who work in People who work in People who work in marketing marketing marketing marketing marketing

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STEP People wha work in marketing try to get the attention. Fast Delivery Our Analysis ۷6 Some features buying and selling a product or service who work in a ppt.irassociated. STEP People ۳9 work in marketing try to get the attention. STEP People ۷۳۳۹ work in marketing try to get the attention. STEP People voy work in marketing try to get the attention.

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What We Do? The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences. Targe People who work in marketing try to get the attention of target. Photo Beople who work in marketing try to get the attention of target. Web (۹ work in marketing try to get the attention of target. Marketin ople who work in marketing try to get the attention of target. Batter ople who work in marketing try to get the attention of target. Web Bestgrio work in marketing try to get the attention of target. Home Seaelg why work in marketing try to get the attention of target. Map Beople who work in marketing try to get the attention of target. Web Beatgrto work in marketing try to get the attention of target.

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6 Security People who work in best marketing try to get the best attention of all targeting with buying and selling great items 6 Global People who work in best marketing try to get the best attention of all targeting with buying and selling great items Image People who work in best marketing try to get the best attention of all targeting with buying and selling great items 2 Design People who work in best marketing try to get the best attention of all targeting with buying and selling great items Step by Step 7 Quality People who work in best marketing try to get the best attention of all targeting with buying and selling great items

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45% Buying and selling a product premium 18% Buying and selling a product premium = SHOPPING ۱6۱ ‏توت ررزه:ت‎ are the نك hey Buying and selling a product premium 8520/0 Buying and selling a product premium Trending market Market Analysis a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and audiences. STRATEGY 900۵ who work in marketing try to get the attention. و ‎x‏ 9 STRATEGY 9200۵ who work in marketing try to get the attention.

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COMPETITOR 3 People who work in marketing try to get the attention identify your competitors 02 COMPETITOR 1 COMPETITOR 2 People who work in People who work in marketing try to get the marketing try to get the attention attention

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Premium Services و ۰ ۵ ۰۰0 6 LOAN EDUCATIO S N buying and selling a product or buying and selling a product or CREATIVITY service that includes marketing TIME service that includes marketing SUCCES buying and selling a product or buying and selling a product or buying and selling a product or service that includes marketing service that includes marketing service that includes marketing

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OPTION The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people. The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people. [x] The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people. Compare products tables OPTION The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people. The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people. [x] The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people.

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Compare products tables OPTION OPTION OPTION Buying and selling a product or service It includes advertising, selling items and delivering roducts : uying and selling a product or service It includes advertising, selling items and delivering roducts [x] uying and selling a product or service It includes advertising, selling items and delivering products Buying and selling a product or service It includes advertising, selling items and delivering roducts ۲ uying and selling a product or service It includes advertising, selling items and delivering roducts ‏لا‎ uying and selling a product or service It includes advertising, selling items and delivering products ‎Buying and selling a product or‏ كا ‎service It includes advertising,‏ ‎selling items and delivering‏ ‎roducts ‎uying and selling a product or ‎ ‎service It includes advertising, ‎selling items and delivering ‎roducts ۲ [x] uying and selling a product or service It includes advertising, selling items and delivering ‎products

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STEP BY STEP PROCESS 23 STEP STEP ‏دزت‎ STEP People work in People y ۳ work in People work in People work in ‏عاممعم‎ work in marketing try to get marketing try to marketing try to get marketing try to get marketing try to get ۱۹,2۹ ‏و‎ get the attention. the attention. ۱32-۱ ‏توت‎ ۱۹-۰۹ OUR PRODUCT The activities of a ppt.irassociated with buying and selling a 2۳۵۵۵ 6( ‏غ0 6 ت6۳‎ includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target.

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MARKETING strategies Targe Engag The activities of a ppt.irassociated with buying. © : The activities of @ ppt.irassociated with buying. Focu Traffi The activities of & irassociated with buying. fe activities of a ppt.irassociated with buying Reac Audienc The activities of a The activities of @ ppt.irassociated with buying. ppt.irassociated with buying.

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۳۱۵۵9 market $324,5 $765,3 $983,4 67 41 52 People who work in People who work in People who work in People who work in marketing marketing marketing marketing

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Targeted strategy PEOPLE PEOPLE PEOPLE People who work in People wiko work in People wBo work in marketing try to get marketing try to get marketing try to get the attention. the attention. the attention.

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People who work in marketing People who work in marketing Gamble analysis 199 198 People who work in People who work in marketing marketing

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COFFEE LLC HINE LLC NATION LLC MEX CORP tkogos FROM OUR customers MARKET MICROS MARRI OR INC OT SIRUP FAST SPRONT INC CORP INC

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Creative ideas ANALYSIS: IDEAS Ppeactivities of a ppt.irassociated with buying and selling a product or service. © The activities of a © The activities of a ppt.irassociated with ppt.irassociated with buying and selling a buying and selling a product or service. product or service 0 The activities of a © The activities of a ppt.irassociated with ppt.irassociated with buying and = selling a buying and selling a product or service. product or service

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Social media Social Media Analysis of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. 0 0 ۵ 492 M K 5 60% 40% Female Users Male Users

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9K FesHio weergork in marketing try to get the best attention 5K Pedresl Kener in marketing try to get the best attention 34K «۰۳۱ owes in marketing try to get the best attention 100K ۲6۹۴۵۲ ‏ما کی و۲۵‎ marketing try to get the best attention 10M ۳6۹۴6۱۲۵9, ۵955 in marketing try to get the best attention Social media 45K Peopl@i Powers marketing try to get the best attention

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بیان Customer. e source of ۳ ctical expertise.

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ONLY GREAT ۱ 7۰100 SS The activities of a ppt.irassociated with buying and selling a eS ole wo oducts MESSAGES: of a CALENDAR: ppt.irassociated with ppt.irassociated with buying and selling a buying and selling a product or service product or service. TUNDERBOLT: of a SUPPORT: of a ppt.irassociated with ppt.irassociated with buying and selling a buying and selling a product or service product or service

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Targe People who work in marketing try to get the best attention of all targeting with buying and selling Photo Beople who work in marketing try to get the best attention of all targeting with buying and selling Web (۱ ‏]ناوه‎ work in marketing try to get the best attention of all targeting with buying and selling Mobile features Targe People who work in marketing try to get the best attention of all targeting with buying and selling Photo People who work in marketing try to get the best attention of all targeting with buying and selling Web People who work in ۳۵9 try to get the best attention of all targeting with buying and selling

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imMAC FEATURES ‎Objective Objective‏ ما ‎eT hE activities of a The activities dja A‏ ‎ppt.irassociated with buying. ppt.irassociated with buying. ‎Objective Objective 40 8 Oke activities of a The activities ®S ppt.irassociated with buying. ppt.irassociated with buying. Objective ‏تم‎ Objective cf Ok activities of a ‏دز‎ 0 The activities 6 ‏لا‎ ‎ppt.irassociated with buying. ppt.irassociated with buying.

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Creative website mockup 6© cLouD The 2 ofa ppt.irassociated with buyin TECHNOLOGY > ye a and selling a product or service. SUPER FAST ‎of a ppt.irassociated with buying‏ تكلم عه ‎and selling a product or service.‏ ‎SHOPPING 24 ‎The activities of a ppt.irassociated with buying HOURS ‎and selling a product or service. ‎CREATIVE ‎Layee: of a ppt.irassociated with buying ‎© © © ‎and selling a product or service.

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GREAT FEAT! Buying URES sing a product or service GREAT FEAT Buying URES ng a product or GREAT FEATU RES Buying and selling a product or service GREAT FEAT! Buying URES ing a product or service service ipad mockup features GREAT Buying and selling a ‏مم‎ or TURES ۳ RES Buying and ganind: 7 ATU uct or service Saar © RES Buying and selling E ATU uct or service ۳ RES Buying and sane FE ۸۳ uct or service

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Customers are. the source of sroutn Boractics expertise.

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34 رن ‎CREAQVIT‏ BRANDIN G 34 CREAQVIT 34 PLAYIN —— G OUR SERVICES 34 CREAGVIT PLAYgIN 70

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Data Report Phe activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people who work in marketing 10 % © +O ND ‏هد ها‎ UD OD ~O OD 200 201 201 6 0 5 5 ۲31061 0 13۲0616 m Target mi Target 1 2 3 4 Data chart driven Data Report the activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people who work in marketing 10 ‎LP‏ هه ف هه ‎UD‏ هد ها هد هب ه ‎200 201 201 ‎6 0 5 9 13۲061] a Target m Target mi Target 1 2 3 4

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Online shopping 10

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Social Media Report Twitte Faceboo Instagra r k m 0 0 2 45 83 3 45 K K K

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۱۷۲0۲۱۲۲۱۱۷, sales report alll ‏اداه‎ , Februar “ Novemb er

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Winited states map MARKETING SHERATEGIES ppt.irselling a product or service that includes advertising, selling items and delivering products to people who work on social media market are the best option. MARKETING PLAN crc A A TEXA : 00 2 FLORID 73% A NEW 348 754 YORK Kale Kemale users Users

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3 Ss; 3 eq = ‏ها‎ ‎5 9 31 ناماه Worldwide map

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754 Kemale Users 348 Kale users Winited states map Lorem Impsu ; 2005 | $34,395 $84,456$92,302$63,395 $4,395 $8,456 $2,302 $6,395 $34,395 $84,456$92,302$63,395 $34,395 $84,456$92,302$63,395 $34,395 $84,456$92,302$63,395 $34,395 $84,456$92,302$63,395 Marketing Health Security Marketing Finance Personal Care

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CALIFORN ۱۱۱۱۱۱ ۱۱۱۱۱ NEW YORK ‏ء‎ «© «© «© 6 «6 © «© ۱۳۱۱۳۱۳۳۳۳۳۹۰ 20 Winited states

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Canada map PROVINCE $$ 6: $7,349,6 $4,502,0 00 00 PROVINGE PROVINCE $34,900,2 §90,954,0 PROVINCE PROVINCE $10,342,9 $50,999,3 99 33 PROVINCE PROVINCE $459,999,6 853,000,0 00 00

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GERMANY MAP Population Analysis a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and audiences. 4 23,0 P8ople who work in marketing try to get the attention. ۲ 7,887,5 Pople who work in marketing try to get the attention.

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MARKETING SHERATEGIES ppt.irselling a product or service that includes advertising, selling items and delivering products to people who work on social media market are the best option. MARKETING PLAN STATE ۵ 1 STATE 83% 2 Srare 3 STATE 83%! 4 Brazil map

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CHINA MAP MARKETING ۳ 9۲۷ 6 ۲ a ppt.irassociated with buying and selling a product or service that includes advertising, selling items and delivering products to people who work on social media market Great tures: Fast Interface: Buying and selling items to some companies associated in marketing Fast Interface: Buying and selling items to some companies associated in marketing Fast Interface: Buying and selling items to oo some companies associated in marketing

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Australia بر 6 POPULATI The activities of a ppt.irselling a product or service that includes advertising, selling items and delivering products to 1 People 2 People ۳۳۲55۲ 7 ‏اا‎ ‎3 People Em EE EE ١ 4 ۲ ااانا لاا ‎People‏ ‏5

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Customers ۱1 source of ۳" actical expertise.

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PORTFOLI 02 1

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PORTFOLI O02

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PROJECT People wh work in marketing try to get the attention of people. PROJECT People wld work in marketing try to get the attention of people. PORTFOLI 03 PROJECT People who work in marketing try to get the attention of people.

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PORTFOLI 04 The activities of a ppt.irassociated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences.

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THE BEST MARKETING ppt.irOF THE AMERICA The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, social media, selling products

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۲۳۱ ۲ ۵ ‏تن نت‎ THE AMERICA th buying and selling a product oe ety 0 cee a

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۱ o ‏ای من‎ or service that includes advertising, social media, selling products

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۲۲۱۶ 5۳ ۷۰ ppt.irOF THE AMERICA The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, social media, selling products

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THE BEST MARKETING ppt.irOF THE AMERICA The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, social media, selling products

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Pye aa ate ee ‏ابا‎

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Text in one column Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004) Marketing Dictionary Resource: The Common Language in Marketing website is an ongoing and comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems. This open-source, curated library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from the broader community. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy

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Text in one column example 2 Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. (Approved October 2004 EAR Dictionary_Resource:_ The Common KETIN in ac website is an ongoing and comprehensive encyclopedia of glob EAR) 3 8 ۴ BEST MAR ppt.irOF THE AMERICA The activities of a ppt.irassociated with buying and selling a product or service that includes advertising, social media, selling products

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an ongoing and comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems. This Open-source, curated library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from the broader community. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. Text in two columns Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs. Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and

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