صفحه 1:
TARGET
MARKET
PRESENTATION
صفحه 2:
ppt.ir
ppt.ir
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences.
INVESTOPEDIA EXPLAINS
ARRETING? that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and
maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly
and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and
services to the people who need and want them, thereby ensure profitability.
صفحه 3:
Brief Company
History
FOUNDATIO BEST BRANDING
N TOOLS COMPANY
buying and selling a product or buying and selling a product or buying and selling a product or
service. It includes advertising, service. It includes advertising, service. It includes advertising,
selling and delivering products selling and delivering products, selling and delivering products
GET AN NEW
AWARD BUILDING
buying and selling a product or buying and selling a product or
service. It includes advertising, service. It includes advertising,
selling and delivering products selling and delivering products
صفحه 4:
Customers are the source of
۲6۱
growth-with-practical
expertise.
صفحه 5:
The activities of a company associated with buying and selling a product
or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to
get the attention of target audiences by using slogans, packaging
design, celebrity endorsements and general media exposure. The four
Te achiwtiesiag aeopreadyrassociated with buying and selling a product
or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to
get the attention of target audiences.
WEB CLEAN
R&S Gad selling a 8QRE and selling a
product includes product includes
advertising. advertising.
CREATIVE TIM
selling a Buying and selling a فطل ر۵د
product includes product includes
advertising. advertising.
Our
Mission
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a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing
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CSCI ccociated with buying and
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۱۲ . ,وادناع 20۷ . ععهباهم۱ products to people. People
selling and كلقي يلتك who work in marketing
ocelot CoM ole RMN apartments of companies
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a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing
departments of companies try to get the attention of target
audiences buying and selling a product or service. It includes
advertising, selling and delivering products to people. People
who work in marketing departments of companies try to get
the attention of target audiences.
صفحه 6:
Our
Objectives
Six
Ove|jeemvegompany associated with buying and selling a
product or service. It includes advertising, selling and delivering
products to people. People who work in corporate marketing
فت
Day
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in marketing.
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in marketing.
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in marketing.
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in marketing.
departments.
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۳6۵۵۱2۱ ۵۱۱0
in marketing.
Day
People jyetwork
in marketing.
صفحه 7:
Goals and
Objectives
DO
The activities of a company associated with buying and
RES
EARCH
selling a product or service that includes advertising
INVESTMEN
The activities of a company associated with buying and
selling a product or service that includes advertising
GETA
The activities of a company associated with buying and
BUDGET
selling a product or service that includes advertising
IMPROVE YOUR PLANNING
The activities of a company associated with buying and
SKILLS
selling a product or service that includes advertising
صفحه 8:
Our
Vision
© DIGNITI The activities of a company associated with buying and selling a
Wy activities of a company associated with buying and : product or service. It includes advertising, selling and delivering
selling a product or service that includes advertising.
products to people. People who work in marketing departments.
LEADEARSH
[Be activities of a company associated with buying and
selling a product or service that includes advertising.
GETA
The activities of a company associated with buying and
BUDGET
selling a product or service that includes advertising.
IMPROVE YOUR PLANNING
۱2 of a company associated with buying and i BE THE BEST MARKETING
selling a product or service that includes advertising.
صفحه 9:
Bullet
Points
@ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or
service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.
@ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or
service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.
@ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or
service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.
@ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or
service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.
صفحه 10:
LIVE
جالع and selling
a product includes
advertising.
6
DRAG AND
۵۵ دمج selling a
product includes
FAST
Buying and selling
a product includes
advertising.
selling a و4۵۵
product includes
CLEAN
€QRE and selling
a product includes
advertising.
9
Great
Solutions
PORTFOLI
Buying and selling a
product includes
advertising.
صفحه 11:
Solutio ©
ns
صفحه 12:
ANY
«QUESTIONS?
The activities of a company associated with buying and selling a
product or service that includes advertising, social media, selliQQ)
products
صفحه 13:
Customers the source of
growth: #itn@practical
صفحه 14:
AMBER
BLACK
OWNER
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
AMBER
BbEACK
OWNER
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
AMBER
BLACK
OWNER
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
AMBER
BbeACK
OWNER
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
Meet The
Squad
AMBER
BLACK
OWNER
People who work in
best marketing try to
get the
attention of
targeting with buying
and selling
صفحه 15:
AMBER
BIoA@K
MEDIA
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
AMBER
BACK
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
AMBER
BRATK
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
Meet the
squad
AMBER
BUACK
BOSS
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling
صفحه 16:
More about Our CEO
The activities of a company associated with
buying and selling a product or service. It
includes advertising, selling and delivering
products to people. People who work try to
get the attention of target audiences.
Team Skills
The activities of a company associated with
buying and selling a product or service. It
includes advertising, selling and delivering.
Photosho
0 a اه ا اكه
Microsof
t a ee |
Web
Design اس سه كر ee
Computer
9 له سه كر
Social
Media a ee
Meet Our
GEO
AMBER
BLACK
OWNER
صفحه 17:
Our Best Technical
Team
صفحه 18:
SERVIC
Customer: e source of
۱169۱/۸۹۱ 3 ctical
expertise.
صفحه 19:
What We ©
Do?
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences.
MARKETI SEO TARGETI PUBLIC SUPPOR
NG ANALYSIS NG RELATIONS T
People who work in People who work in People who work in People who work in People who work in
marketing marketing marketing marketing marketing
صفحه 20:
STEP
People wha work in
marketing try to get the
attention.
Fast
Delivery
Our
Analysis
۷6
Some features buying and
selling a product or service who
work in a company associated.
STEP
People ۳9 work in
marketing try to get the
attention.
STEP
People ۷۳۳۹ work in
marketing try to get the
attention.
STEP
People ۳۳ work in
marketing try to get the
attention.
صفحه 21:
What We
Do?
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to
people. People who work in marketing departments of companies try to get the attention of target audiences.
Targe
People who work in
marketing try to get the
attention of target.
Photo
Beople who work in
marketing try to get the
attention of target.
Web
(۹ work in
marketing try to get the
attention of target.
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ople who work in
marketing try to get the
attention of target.
Batter
ople who work in
marketing try to get the
attention of target.
Web
Bewtgyo work in
marketing try to get the
attention of target.
Home
Seaelg why work in
marketing try to get the
attention of target.
Map
Beople who work in
marketing try to get the
attention of target.
Web
Beatgrto work in
marketing try to get the
attention of target.
صفحه 22:
6
Security
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling great
items
6
Global
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling great
items
Image
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling great
items
2
Design
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling great
items
Step by
Step
7
Quality
People who work in
best marketing try to
get the best
attention of all
targeting with buying
and selling great
items
صفحه 23:
45%
Buying and
selling a product
premium
18%
Buying and
selling a product
premium
SHOPPING
8۱ توت ررزه:۵
are the
source
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market
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includes advertising, selling and audiences.
STRATEGY
900۵ who work in marketing try to
get the attention.
&
x
a) STRATEGY
9200۵ who work in marketing try to
get the attention.
صفحه 24:
COMPETITOR 3
People who work in
marketing try to get the
attention
۱۵۲6۱۱۲۱۲۷ your
competitors
02
COMPETITOR 2
People who work in
COMPETITOR 1
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marketing try to get the marketing try to get the
attention attention
صفحه 25:
Premium
Services
و ۰ ۵ ۰۰0 6
LOAN EDUCATIO
S N
buying and selling a product or buying and selling a product or
CREATIVITY service that includes marketing TIME service that includes marketing SUCCES
buying and selling a product or buying and selling a product or buying and selling a product or
service that includes marketing service that includes marketing service that includes marketing
صفحه 26:
OPTION
The activities of a company associated with buying
and selling a product or service that includes
advertising, selling items and delivering products to
people... بر i 1
he activities of a company associated with buying
and selling a product or service that includes
advertising, selling items and delivering products to
people, , ; 3
[x] he activities of a company associated with buying
and selling a product or service that includes
advertising, selling items and delivering products to
people
Compare products
tables
OPTION
The activities of a company associated with buying كا
and selling a product or service that includes
advertising, selling items and delivering products to
people. ۳ ۲
he activities of a company associated with buying
and selling a product or service that includes
advertising, selling items and delivering products to
people, ۳ ۳
[x] he activities of a company associated with buying
and selling a product or service that includes
advertising, selling items and delivering products to
people.
صفحه 27:
Compare products
tables
OPTION OPTION OPTION
Buying and selling a product or
service It includes advertising,
selling items and delivering
roducts
uying and selling a product or
service It includes advertising,
selling items and delivering
roducts
uying and selling a product or
service It includes advertising,
selling items and delivering
products
نذا
Buying and selling a product or
service It includes advertising,
selling items and delivering
roducts
uying and selling a product or
service It includes advertising,
selling items and delivering
roducts
uying and selling a product or
service It includes advertising,
selling items and delivering
products
لا
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service It includes advertising,
selling items and delivering
roducts
uying and selling a product or
service It includes advertising,
selling items and delivering
roducts ۲
[x] uying and selling a product or
service It includes advertising,
selling items and delivering
products
صفحه 28:
STEP BY STEP ©
PROCESS
23 دزت ارات ماه STEP
People work in People work in People work in عاممعم work in People work in
marketing try to get marketing try to marketing try to get marketing try to get marketing try to get
۱۹,2۹ اعو و ۲۱۶ ۰ the attention. ۱32-۱ توت ۱۹-۰۹
OUR PRODUCT
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people. People who work in marketing departments of companies try to get the attention of target.
صفحه 29:
MARKETING @)
strategies
Targe Engag مله
"۳ و
۲ The activities of a company : The activities of a compane
associated with buying. associated with buying.
Traffi 42
he activities of a company
associated with buying.
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9 fhe activities of a compan
associated with buying.
Reac Audienc ey
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associated with buying. associated with buying.
صفحه 30:
People who work in
marketing
$983,4
52
People who work in
marketing
$765,3
41
People who work in
marketing
fousing
market
$324,5
67
People who work in
marketing
صفحه 31:
Targeted
strategy
PEOPLE PEOPLE PEOPLE
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marketing try to get marketing try to get marketing try to get
the attention. the attention. the attention.
صفحه 32:
Gamble
analysis
198
People who work in People who work in People who work in People who work in
marketing marketing marketing marketing
صفحه 33:
۱۰۵005 ۴۲۵۱۱
customers
صفحه 34:
Creative
ideas
ANALYSIS: IDEAS
Tpe activities of a company associated with buying and
selling a product or service.
© The activities of a
company associated with
The activities of a
©
company associated with
buying and selling a buying and selling a
product or service. product or service
0 The activities of a © The activities of a
company associated with company associated with
buying and = selling a buying and selling a
product or service. product or service
صفحه 35:
Social
media
Social Media
Analysis: a company associated with buying and selling a
product or service. It includes advertising, selling and delivering
products to people.
0 0 ۵
492
M K
5 60% 0 40%
Female Users Male Users
صفحه 36:
100K
۳۶۵۲5۱ ۵۳ ۵۳ 0 5K
marketing try to get
the best attention
Pedresl Kener in
marketing try to get
the best attention
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34K
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media
45K
۳۵۵0۱۹۲۵۱۳۵۵۵
marketing try to get
the best attention
صفحه 37:
لد
Customer: e source of
۱۱129/۸۹۱ a ctical
expertise.
صفحه 38:
ONLY GREAT
۱ 7۰100 27
The activities of a company associated with buying and selling a
ea ol wo
oducts
MESSAGES: of a CALENDAR: 0 3
company associated with company associated with
buying and selling a buying and selling a
product or service product or service.
TUNDERBOLT: 0 a SUPPORT: of a company
company associated with associated with buying
buying and selling a and selling a product or
product or service service.
صفحه 39:
Targe
People who work in marketing
try to get the best attention of
all targeting with buying and
selling
Photo
Beople who work in marketing
try to get the best attention of
all targeting with buying and
selling
Web
(۱ ]ناوه work in marketing
try to get the best attention of
all targeting with buying and
selling
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features
Targe
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try to get the best attention of
all targeting with buying and
selling
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try to get the best attention of
all targeting with buying and
selling
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People who work in ۳۵9
try to get the best attention of
all targeting with buying and
selling
صفحه 40:
5
Q
Objective
The activities of a compa
associated with buying.
Objective
The activities of a compa
associated with buying.
Objective
The activities of a 06
associated with buying.
imMAC
FEATURES
Objective ما
eT hh activities of a company
associated with buying.
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3 OE activities of a company
associated with buying.
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OE activities of a company
associated with buying.
صفحه 41:
Creative website
mockup
6© CLOUD
The NOE of a company associated with
TECH
OLOGY
buying 7 selling a product or service.
SUPER FAST
oe RES of a company associated with
ERVICE
buying and selling a product or service.
SHOPPING 24
The activities of a company associated with
HOURS
buying and selling a product or service.
CREATIVE
Lk ععالون يبعا of a company associated with
5 8 ©
Bae and selling a product or service.
صفحه 42:
GREAT
FEAT!
Buying URES sing a product or
service
GREAT
FEAT
Buying URES ng a product or
GREAT
FEATU RES
Buying and selling a product or
service
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FEAT!
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juct or
صفحه 43:
۱
ب
a
Customers are. the source of
۱۱129۱۸/۹9 عدي 6
expertise.
صفحه 44:
34
34 MAKE 34
CREAQVIT CREARVIT
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BRANDIN
G
34
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OUR
SERVICES
34
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صفحه 45:
Data Report
Phe activities of a company associated with buying and
selling a product or service. It includes advertising, selling
and delivering products to people who work in marketing
10
فى ow ف مه صن صم ها صم هب ه
200 201 201
6 0 5
miTarget m Target m Target mi Target
1 2 3 4
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driven
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the activities of a company associated with buying and
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10
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200 201 201
6 0 5
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1 2 3 4
صفحه 46:
Online
shopping
0 70
مه |
صفحه 47:
Instagra
rm
ف
345
K
Faceboo
k
Social Media
Report
Twitte
صفحه 48:
۱۷۲0۲۱۲۲۱۱۷, sales
report
alll alat ادا
Februar ~~ Novemb
er
صفحه 49:
ی
صفحه 50:
Winited states
map
MARKETING
HERATEGLESS a company selling a
product عه service that includes
advertising, selling items and delivering
products to people who work on social
media market are the best option. CALIFORNI
MARKETING
PLAN
CALIFORNI
1 ۲
TEXA 83%
7
FLORID 73%
0 7
NEW 8539
YORK
صفحه 51:
Worldwide
map
AUSTRALIA
صفحه 52:
754
Kemale
Users
348
Kale
users
WVinited states
map
Lorem Impsu ; 2005
|
$34,395 $84,456$92,302$63,395
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$34,395 $84,456$92,302$63,395
$34,395 $84,456$92,302$63,395
Marketing
Health
Security
Marketing
Finance
Personal
Care
صفحه 53:
۱۱۱
1۱۱۱۸۱۱ ©
1 ۰
NEW
¥ORK
۱۳۱۳۳۳۳۳۳۳۳
Winited states
صفحه 54:
PROVINCE
$4,502,0
00
PROVINCE
§90,954,0
00
PROVINCE
$50,999,3
33
PROVINCE
853,000,0
00
Canada
map
PROVINCE
$7,349,6
00
PROVINCE
$34,900,2
22
PROVINCE
$10,342,9
99
PROVINCE
$459,999,6
00
صفحه 55:
GERMANY
MAP
Population
Analysis a company associated with
buying and selling a product or service. It
includes advertising, selling and audiences.
۸ 3,342,0
P8ople who work in marketing try to
get the attention.
۳ 7,887,5
P8ople who work in marketing try to
get the attention.
صفحه 56:
Brazil
map
MARKETING
35۳۸۲6 61۶56 company selling a
product or _— service that 5
advertising, selling items and delivering
products to people who work on social
media market are the best option.
MARKETING
PLAN
STATE
5 a
STATE ELE
2
Stare
3 7
STATE 927
4
صفحه 57:
CHINA
MAP
MARKETING
ARRAYS FS °F a company associated with buying and
selling a product or service that includes advertising,
selling items and delivering products to people who
work on social media market
Great
tures:
Fast Interface: Buying and selling items to
some companies associated in marketing
Fast Interface: Buying and selling items to
some companies associated in marketing
Fast Interface: Buying and selling items to
6۵ ©
some companies associated in marketing
صفحه 58:
POPULATI
The activities of a company selling a
product or service that includes
advertising, selling items and delivering
products to people
2 ee ee ee ee
mm ااانا ااانا /_ ١
ريما |
ااانا ااانا ۲
83
%
1
People
2
People
People
People
Australia
map
صفحه 59:
PORTFOL
01 ععانلاه5 06لا "
r
۱۱۱29۸۹۵ 2
expertise.
صفحه 60:
PORTFOLI
02 1
صفحه 61:
PORTFOLI
O02
صفحه 62:
PROJECT
People wh work in
marketing try to get the
attention of people.
PROJECT
People wld work in
marketing try to get the
attention of people.
PORTFOLI
03
PROJECT
People who work in
marketing try to get the
attention of people.
صفحه 63:
PORTFOLI ©
04
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing departments of companies try to get the attention of target
audiences.
صفحه 64:
THE BEST MARKETING
COMPANY OF THE
mpany as:
The activities of a co sociated with buying and selling a
product or sevig\ MEE ear oye media, selling
products
صفحه 65:
تا اد را 0 73:22 ۱۱
LL هلا یی
The activities of a company associated with buying and selling
ee تراد اه eras
صفحه 66:
ناد این
لل كاد لك
ing and
i ete
صفحه 67:
THE BEST MARKETING
COMPANY OF THE
The activities of a company associated with ۷ and selling a
product or servi emi al media, selling
products
صفحه 68:
THE BEST MARKETING
COMPANY OF THE
The activities of a company associated with buying and selling a
product or servi Ge | 2 media, selling
products
صفحه 69:
THE BEST MARKETING
COMPANY OF THE
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صفحه 70:
Text in one
column
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as
marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy
customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that
product and fulfilling the customer's needs.
Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify
and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for
collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their
implications. (Approved October 2004) Marketing Dictionary Resource: The Common Language in Marketing website is an ongoing and
comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems. This open-source, curated
library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from
the broader community.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as
marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy
صفحه 71:
Text in one column
example 2
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as
marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy
customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that
product and fulfilling the customer's needs.
Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify
and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for
collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their
implications. (Approved October 2004 EAR Dictionary_Resource:_ The Common KETIN in a website is an ongoing and
comprehensive encyclopedia of glob EAR) 3 8 ۴ BEST MAR
COMPANY OF THE AMERICA
The activities of a company associated with buying and selling a
product or service that includes advertising, social media, selling
products
صفحه 72:
an ongoing and comprehensive encyclopedia of globally relevant and
standardized marketing terms, activities, metrics, and systems. This
Open-source, curated library of definitions combines the insights of
leading marketing academics, industry trade associations, and subject
matter experts with input from the broader community.
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. Marketing differs from selling
because (in the words of Harvard Business School's retired professor
of marketing Theodore C. Levitt) "Selling concerns itself with the tricks
and techniques of getting people to exchange their cash for your
product. It is not concerned with the values that the exchange is all
about. And it does not, as marketing invariable does, view the entire
business process as consisting of a tightly integrated effort to
discover, create, arouse and satisfy customer needs." In other words,
marketing has less to do with getting customers to pay for your
product as it does developing a demand for that product and fulfilling
the customer's needs.
Text in two
columns
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. Marketing differs from selling
because (in the words of Harvard Business School's retired professor
of marketing Theodore C. Levitt) "Selling concerns itself with the tricks
and techniques of getting people to exchange their cash for your
product. It is not concerned with the values that the exchange is all
about. And it does not, as marketing invariable does, view the entire
business process as consisting of a tightly integrated effort to
discover, create, arouse and satisfy customer needs." In other words,
marketing has less to do with getting customers to pay for your
product as it does developing a demand for that product and fulfilling
the customer's needs.
Marketing research is the function that links the consumer, customer,
and public to the marketer through information--information used to
identify and define marketing opportunities and problems; generate,
refine, and evaluate marketing actions; monitor marketing
performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these
issues, designs the method for collecting information, manages and
صفحه 73:
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