صفحه 1:
صفحه 2:
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صفحه 3:
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صفحه 4:
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صفحه 5:
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صفحه 6:
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صفحه 7:
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صفحه 8:
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صفحه 10:
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صفحه 11:
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صفحه 12:
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صفحه 14:
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صفحه 15:
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صفحه 16:
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صفحه 17:
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صفحه 18:
صفحه 19:
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صفحه 20:
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صفحه 22:
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صفحه 23:
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صفحه 24:
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صفحه 25:
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صفحه 26:
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صفحه 27:
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صفحه 28:
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صفحه 29:
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صفحه 30:
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صفحه 31:
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صفحه 50:
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صفحه 51:
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صفحه 54:
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صفحه 55:
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صفحه 56:
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صفحه 57:
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صفحه 58:
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service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.
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people. People who work in marketing departments of companies try to get the attention of target audiences buying and selling a product or
service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies.
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صفحه 67:
۵ وا
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Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as
marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy
customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that
product and fulfilling the customer's needs.
Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify
and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for
collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their
implications. (Approved October 2004) Marketing Dictionary Resource: The Common Language in Marketing website is an ongoing and
comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems. This open-source, curated
library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from
the broader community.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as
marketing invariable does
صفحه 68:
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Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard Business School's retired professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as
marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy
customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that
product and fulfilling the customer's needs.
Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify
and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for
collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their
implications. (Approved October 2004) Marketing Dictionary Resource: The Common Language in Marketing website is an ongoing and
comprehensive encyclopedia WE ARE THE BEST MARKETING
COMPANY OF THE AMERICA
The activities of a company associated with buying and selling a
product or service that includes advertising, social media, selling
products
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an ongoing and comprehensive encyclopedia of globally relevant and
standardized marketing terms, activities, metrics, and systems. This
open-source, curated library of definitions combines the insights of
leading marketing academics, industry trade associations, and subject
matter experts with input from the broader community.
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. Marketing differs from selling
because (in the words of Harvard Business School's retired professor
of marketing Theodore C. Levitt) "Selling concerns itself with the tricks
and techniques of getting people to exchange their cash for your
product. It is not concerned with the values that the exchange is all
about. And it does not, as marketing invariable does, view the entire
business process as consisting of a tightly integrated effort to
discover, create, arouse and satisfy customer needs." In other words,
marketing has less to do with getting customers to pay for your
product as it does developing a demand for that product and fulfilling
the customer's needs.
Marketing is based on thinking about the business in terms of
customer needs and their satisfaction. Marketing differs from selling
because (in the words of Harvard Business School's retired professor
of marketing Theodore C. Levitt) "Selling concerns itself with the tricks
and techniques of getting people to exchange their cash for your
product. It is not concerned with the values that the exchange is all
about. And it does not, as marketing invariable does, view the entire
business process as consisting of a tightly integrated effort to
discover, create, arouse and satisfy customer needs." In other words,
marketing has less to do with getting customers to pay for your
product as it does developing a demand for that product and fulfilling
the customer's needs.
Marketing research is the function that links the consumer, customer,
and public to the marketer through information--information used to
identify and define marketing opportunities and problems; generate,
refine, and evaluate marketing actions; monitor marketing
performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address
these issues, designs the method
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