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۱1: 7
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Business Intelligence
IT Solutions. Guaranteed.”
www.eforceglobal.com
صفحه 2:
Outline شلال
جوصونص 8) ا" Toteliqeuse — Business Ieperaive, Gtrateqic Drivers
= OO/@1 - Provess
2 OO/B1 - )اوه Cxperise
® Ouse Grdy
® Ophodobow/Oevebpwedt Process
صفحه 3:
Business Case for Bl 0۱۳
Competitive Advantage
Predictive Metrics
“What will happen?”
Descriptive Metrics
“Why has it
happened?”
Complexity of Analysis Higher
Baseline Metrics
“What has
happened?”
Higher
Business
Value
Recommended
‘Actions
صفحه 4:
Data Warehousing 0۱۳
#۱ |
oa ۷
لمسیره
صفحه 5:
A subject oriented approach ۱۳۹۳
Operational Systems Data Warehouse
Ores a. ۵۰۳۰۳۰ Owtewer
Googly
و
Product
Organized by processes Organized by subject
or tasks
صفحه 6:
Data Warehouse Process 0۱۳
0 9 Gece 0
]1990 این Dexter, قاس 9 سس [Bdge
صفحه 7:
BI Reference Architecture 0۱۳
تس
CR RCE la) لل
of Business Intelligence
صفحه 8:
BI Reference Architecture 0۱۳
صفحه 9:
BI Trends 0۱۳
8 dooreuse امه ع ۲ ول ۲ وتا مود و ico OO
BED بلج )2٩ امه
۲ رررشهظ) عویمنی() )(0۰۲۲
ooreuse urderstantiog oF Oetadata ood Ispportcace i (B1 ا"
۳۲۳۳
™ Deb Genvices
® Data Quatiy “Pirewls”
صفحه 10:
Skill Sets ۳
6 شمه
LOLOP Tooke |
mene eevee ا
Cees es eh eek eed
صفحه 11:
DW driven -
Customer Value Management ۱۰
Apply the customer insight, at
the moment and point of Accumulate customer and
customer contact, using the transaction data from multiple
latest available information, to GATHER: sources 9
personalize the interactions
6۶
3
APPLY و g ANALYZE
\ x
Use incight to etine’a campaign ۹ Analyze data (data mining) to
according to a marketer's develop a fact based and
objectives, either in real time for statistically sound
‘online channels or in batch for understanding of customers
offline channels and prediction of their needs
and behavior
صفحه 12:
1۱1۱:
Customer Value Management
Context Unified Customer View
(Joe's Real-Time Data and Context-Defined Profile|
3
3
8
ع
2
‘Account (IRA)
ولمع عبااه/ا 27
Ag Income وغ عبادلا
rs As Cust ‘Amount x 12 لامدممروعء
Probability 4% و عبادلا
Creston of Response
۹ eo
Recommendation NG
.
8
۴
9
a
ع
2
2
8
8
2
Gg
هه
6
Real-Tim
Recommendation
to Xsell Credit Card
صفحه 13:
Case Study - Real Time Business
Intelligence
صفحه 14:
Case Study - Real Time Business Intelligence - ۱۰
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1
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له وه مره عه تسه مان افو اوه مططلی: predeave purchase
sours. ‘Nhe cubkious ue perPorwed by profile avout امه رفسمه مج
Grace Dvexess Doubse (rou. Dik he profle cyputs wocaced ia a couse Packs,
تا طاط سا بت سای reuse post cords raher koa ore GPU OWES.
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صفحه 15:
Case Study - Real Time Business ۱۰
Intelligence - Benefits
wak Ord pay COG took: wo prove Blexble compar موی
bur O11 eek يحاص مومس
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(Proprietary statcard wodehy | predietve smpoeciaioa cupdltior ho ts PE
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touch ports, oe
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ا حوطس سوام ممم ایا ماه با وم
ای ,و جوا share key 1 قدت افك ايف pron ave ord
ress, Pe ون هو
eter tteqrutza wis oie
sews
صفحه 16:
Development Methodology 0۹
صفحه 17:
Data Warehouse Life Cycle
Model شلال
a=)
-
مسج لا
سوه
Ad [ 4
> Oevebp Ores
۱
oom se
سین باه
اي
صفحه 18:
insite
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Execution Methodology 1۱۰
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Maintenance Approach ۱: 0:
صفحه 21:
سرت
High-Level Project Plan
8 علد يسما يسع ete
7
صفحه 22:
۱1:
Summary
۷ و6 OO, ©1 experiewe
Proves OO/O1 Cbd Oebery Dodel
Cxperter to best to ches eaublay techoby panes
۷ Guperer یت مم مرت هت
صفحه 23:
7 Force
IT Solutions. Guaranteed.”
صمءع
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