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3
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ANOLE
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Leveraging Networks for
Tangible Results
Dr, Robin Teigland
Stockholm School of Economics
robin.teigland@hhs.se
www.knowledgenetworking.org
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Everyone is talking about networks
Ego Formal
Networks Networks
١ Regional
Social Networks
National Networks
Innovation
Networks
Informal Entrepreneurial
Networks Networks ( Infrastructure
Electronic Networks
Networks
Networks
Networked of Practice
organization
۳
3-06 To Reels FAS.research 5
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One week A person’s lifetime
in 2007 in 18th century
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يت ارس لي صو ا Seca WOR tae os AMIE care اب
۳۱۲5۲ ۷6۵۲ ۴
technical-based 7
education Third year
of education
1
۲
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...that is increasingly connected
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friend colleague: cA
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تیاه
old
cla EERE
Wie
communitie:
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"No one knows everything,
everyone knows something,
all knowledge res networks.
humanity.”
teigland.com 2007 تك
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What is a network?
Actor © © 0
9 ۲ / *Actors/Nodes
0 11 مل م —Individuals
—Teams,
organizations, etc.
6 0 O MMT) Mal ec}
O © —Knowledge, trust,
0 5 0 Oo; team, sit by, dislike,
etc.
@ 89 —Alliance, customer,
investment, etc
ateioland.com 2007
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Swedish hip hop artists
۱۷112102401011
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Individuals within a firm
Time at firm
© ۲
© 1-5yrs
@ 5-10 yrs
@10-15 yrs
© < 15 5الا
Mattsson 2004
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Networks of firms
Dahlin 2007
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Groups of organizations (Sectors)
Teigland et al. 2004 13
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Uncovering Networks IN an
organization
Caer هی ON ACPA ASLAN PACT
thie ۳
Teigland et al. 2005 14 یت
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IN دروف ود لیوا ددرت
location
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Transferred
from
London
rege اورع Madrid _
Copenhagen
cs
۷
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0
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4 4 A
organizations
Electronic ۱
communities,
تت
Teigland 1998 18 ۳۹0 تست
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Dual loyalties
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تزیرا۱۱
Increasing job turnover
Number
of jobs
لي
lifetime
>@teigland.com 2007
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What about performance?
Firm B
Virtual
community
ape
7s
222202 2007 Teigland 200321
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The strength of weak ties
: Network C’s
Network B’s
knowledge knowledge
22
Network A’s ال-5
knowledge Network D's
knowledge
Se)
ateioland.com 2007 Granovetter 1973 22
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الى لبيك لل 0ل يي ل ل ل ري رم فص یدب م دیا
Bridge)
Ca
sy.
ل
a
‘©. SOL Uke ete Schenkel & Teigland 2007 23
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Comparing across firms
0 ی
ae
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رت(
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oH سس ل
cated ۱1
Cpeed, tiwe to
نيليا
مر
تمس سا
Teigland et al 2000 24 یت
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Hewlett-Packard (1990s) 6
» Networking activities recognized and
rewarded at individual and unit levels
» Management support for informal and
formal networking activities across
internal and external boundaries
» Extensive socialization: personnel
rotation, cross-office teams
» A visionary organization
—Clearly defined mission: ”To make technical
contributions for the advancement and welfare of
ars le
— Supporting core values, e.g., teamwork
—Company-wide goal of World’s Best Laboratory
Pee U Rete 3
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Other network outcomes?
» Individual level
—Improved effectiveness
— Improved job opportunities
—Higher salaries
— Faster promotions
— Increased influence & power
—Improved health
» Organizational level
0 ل
—Improved innovation
—Increased sales
apse escent ON ZACR eT GACON Ua
لاعاصقع5 وتلطقك! لاط وماغمتهم
۳۳
orm /
۵۳۸ ات 2007
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Myths about networks
» | already know what is going on in my
network
» We can’t do much to help informal
Talia Vela ec}
» To build networks, you have to
communicate more
۳
Bola Reel Adapted from Cross et al. 2002 27
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More social get-togethers and
coffee breaks are not the solution
fel
0 Oia qi
1 1 1
0 300.070 اوأعناه د ملك
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مو و نا وا لاي ا لبس mel on nel oll)" ool aR ای
organization
After
1. Uncover networks
2. Analyze networks
3. Improve connectedness
1
Sole URS es Anklam & Welch 2005 29
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When you hire someone.,...
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Encourage an open Innovation
attitude
)0( و ccd
Ont ol the scart pevple work
Porus. Oe veed to work wits
save people toside cod vutside
ی از
AP you souke the best ue
اه له ات
ری اند بو رل
Chesborough 2003 31
را و۱9
ON Rr an coe a
نا an
4P pou pede the wost
اش ات رات
ره ان تخر رتم
۱
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So, what does this mean for you?
» An actor's position in a social network,
i.e., social capital, determines in part the
actor’s opportunities and constraints
German
biotech
يك scientists
4 0 ات
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What can you do?
ا كك تا
#طعمنا غوع نمز مل مروطانه ماغلالا عر
» With whom do you socialize?
* To which communities, networks do you belong?
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networks
کاه0
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Inside
organizatio
ia}
Strong Weak
ties auto)
Pee U Rete 34
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Start your own network
Stanford
Swedish International
Business School Alumni
Network (SIBSAN)
Government
Renee etd Ministers 35
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“Lika barn leka bast”
People find similar people attractive and
develop relations with people like
th 6۱۷65
Our networks tend to be Homogeneous
and not heterogeneous
۳
BOSE Reels Marsden 1987, Burt 1990 36
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Go meet someone different
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Make yourself easy to find -
Create a live CV
‘A Knowledge Networking Researcher's Homepage < ۵۱ og
— blogger, livejournal,
typepad, wordpress,
etc.
» Social software
>
— Shortcut
—ecademy
>» Media
— Slideshare.net
اک
— YouTube.com
38 ل
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Myths and reality checks
» | already know what is going on in my network
= Those who think they know their network the
best are usually the ones who know the least
» We can’t do much to help informal networks
* Informal networks can be “managed” through
changing the organizational context
» To build networks, you have to communicate
more
= Networks can be strategically developed
i
1
SETI Res Adapted from Cross et al. 2002 39
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The positive spiral of social networks
Contributio ca |
۱3 Reciprocit
ff.
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0
LC ee ea 2007 tschaut's photos 40
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References and acknowledgements
Books
— Barabasi, Linked: The New Science of Networks. Perseus, 2002
— Castells, The Rise of the Network Society. Blackwell, 2000
— Cross & Parker, The Hidden Power of Social Networks. Harvard Business
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2 ا
— Scott, Social Network Analysis. Sage, 2000
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— International Network for Social Network Analysis http://www.insna.org/
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— Giancarlo Oriani, www.informalorg.eu (In Italian)
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el
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Go network!
Thanks!!!
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