صفحه 1:
Strategic Management
Ali Divandari
Fall and Winter 2008
صفحه 2:
Ask yourself one
!question
How important is a picture when
you are trying to assemble a jigsaw
puzzle that has no straight edges and
includes extra pieces in the box?
Running a company in today’s
markets is even more challenging
صفحه 3:
لاس
Strategy
The word strategy which is derived
from the Greek word strategos
means “the general’s view”.
سس سس سس تست |
صفحه 4:
?Why Study Strategy
Top executives are not lone wolves
when it comes to devising and
implementing strategy. They rely on
lower-level managers to collect and
analyze the regarding competition
صفحه 5:
?Why Study Strategy
ire consistent with it
دس ض سا
i
——
صفحه 6:
Strategic Thinking + Strategic
Planning
>
و99
صفحه 7:
Strategic Thinking and Strategic
__ Strategic thinking _
7 synthetic 3
Divergent
Creative
Role of strateg)
planning: to
realize and support
strategies
developed through
strategic thinking
process and
integrate these
back into the
صفحه 8:
Right Hemisphere
۱
Nonverbal
Simultaneous
analogical
Gestalt
synthetic
Intuitive
} Eastern thought
eft Hemisphere
Verbal
Sequential
digital
Logical
analytic
Rational
Western
thought
صفحه 9:
(
Process by which a firm incorporates
the tools and frameworks for
developing and implementing
a
صفحه 10:
Strategic
تلو
۴
صفحه 11:
۱060004 ۷
Strategic Management
AIi Divandari
Fall and Winter 2008
Ask yourself one
!question
How important is a picture when
you are trying to assemble a jigsaw
puzzle that has no straight edges and
includes extra pieces in the box?
Running a company in today’s
markets is even more challenging
than assembling that puzzle.
Strategy
The word strategy which is derived
from the Greek word strategos
means “the general’s view”.
?Why Study Strategy
Top executives are not lone wolves
when it comes to devising and
implementing strategy. They rely on
lower-level managers to collect and
analyze the regarding competition
and commercial opportunities.
?Why Study Strategy
The better the employees understand the
firm’s strategy, the better they’ll be able to
.make choices that are consistent with it
Strategic Management =
Strategic Thinking + Strategic
Planning
Strategic Thinking and Strategic
Planning
Strategic thinking
Synthetic
Divergent
Creative
Role of strategic
planning: to
realize and support
strategies
developed through
strategic thinking
process and
integrate these
back into the
business
Intuitive
Innovative
Strategic
Manageme
nt
Logical
Systematic
Convention
al
Prescriptive
Strategic
planning
Convergent
Role of strategic
thinking: to seek
innovation and
imagine new and
very different
futures that may
lead a company to
redefine its core
strategies and even
its industry
Two Brains, Two Cognitive
Styles
Left Hemisphere
Verbal
Sequential
digital
Logical
analytic
Rational
Western
thought
Right Hemisphere
Nonverbal
Simultaneous
analogical
Gestalt
synthetic
Intuitive
Eastern thought
Strategic Management
Process by which a firm incorporates
the tools and frameworks for
developing and implementing
strategy.
The Strategic Management
Process
Strategic
Analysis
k
Goals
and
Objectives
Strateg
y
l
Vision and
Mission
Implementat
ion
and
Strategic
Leadership
!Good Luck
