strategic Managment

strategic Managment

اسلاید 1: Strategic ManagementAIi DivandariFall and Winter 2008

اسلاید 2: Ask yourself one question! How important is a picture when you are trying to assemble a jigsaw puzzle that has no straight edges and includes extra pieces in the box? Running a company in today’s markets is even more challenging than assembling that puzzle.

اسلاید 3: StrategyThe word strategy which is derived from the Greek word strategos means “the general’s view”.

اسلاید 4: Why Study Strategy?Top executives are not lone wolves when it comes to devising and implementing strategy. They rely on lower-level managers to collect and analyze the regarding competition and commercial opportunities.

اسلاید 5: Why Study Strategy?The better the employees understand the firm’s strategy, the better they’ll be able to make choices that are consistent with it.

اسلاید 6: Strategic Management = Strategic Thinking + Strategic Planning

اسلاید 7: Strategic Thinking and Strategic PlanningRole of strategic planning: to realize and support strategies developed through strategic thinking process and integrate these back into the business Strategic planningRole of strategic thinking: to seek innovation and imagine new and very different futures that may lead a company to redefine its core strategies and even its industryStrategic thinkingLogicalSystematicConventionalPrescriptiveConvergentSyntheticDivergentCreativeIntuitiveInnovativeStrategic Management

اسلاید 8: Two Brains, Two Cognitive Styles Left HemisphereRight HemisphereVerbalSequentialdigitalLogicalanalyticRationalWestern thoughtNonverbalSimultaneousanalogicalGestalt syntheticIntuitiveEastern thought

اسلاید 9: Strategic ManagementProcess by which a firm incorporates the tools and frameworks for developing and implementing strategy.

اسلاید 10: Vision and MissionGoals and ObjectivesImplementationandStrategicLeadershipStrategicAnalysisStrategylkThe Strategic Management Process

اسلاید 11: Good Luck!