Strategic Uses of IT

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Strategic Uses of IT 

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© Strategic Use of IT in Business © Emerging Network * Business Models 

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| What is Stra tegic Use? © ‏و مه ام رجا رتاو و رورورا‎ yout roe, industry, wed revedue 2 ODiizicy the Iotercet to portant busivess bevawe the ‏اه‎ use bE IT 8 Osiegy VT to yor 0 susticed powpetiive odvootage it busicess 2 Ouhe distoction io busicess 

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| Utilizing the Internet ® Ose vf the Totercet kus dhewdy set oPP ‏شام وه‎ bustess © Dke quesiives thot newura ue! 9 es the revohiiog eoded, ‏عت‎ ‎9 Opes oo eved harger ‏را قاس‎ 2 Opes VP stl water?, ord a اون متسه و او ‎Okat sorts oF‏ 

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| Strategic Use of Information Systems مه ول ۶ اه ‎and‏ ور لو لوصو ۵ " ,©" = ۵ ‏مرو‎ he Pirw's products ond rekticeships wil ‏هه‎ ‎۰۰0 ۳ جبصهم ووصمصحا جنا عانب وا لو ور و مرو ۵ Working Business-to- Outward Customer Working Inward Business-to- Employee Business-to- Business. Working Across 

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| History of Strategic Uses of IT (1) ۲ ):( 02: ‏ابص وود لور‎ ۲ ٩ ‏شمه وی‎ dept. to kelp exoplopers ‏اه میا‎ Cs ced ‏سنجمه روصت و‎ ۲ ‏وی :196092 عورا‎ IP ۲ ‏وه من‎ 9 ey. Oeil Lyack cask woot worngewed, OO virtue ticket bookicry 

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| History of Strategic Uses of IT (2) = (990s: reruyueeriay busiiess processes 9 Doral nedesiqa how the euterprise pperaed ۲ ‏ملس‎ oP ERP ۲ Ont-d990Os: Toterce!s poteutal berowien evidedt 9 De techusloyy wus wosty used intercaly! iiroets 

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| History of Strategic Uses of IT (3) ® ‏عورا‎ 990: e-busicess uoderwopy 9° Qurstiog oP the dot cow bubble 0 ‏مرجم‎ DP the Votercet toto how ‏وب مومس‎ kas procerded s Carp SOOOs: ewphusis va workiay ares 9 feveragicg trodiicca pperdives by usiey the ‏واه‎ to work wore dosely with vers © Lichtey to supphers, pustowers und vier portoers ta voe's vote chute or bustuess eoospstew 9 Gtike back oP Brick-cerd-Dortar- 

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| History of Strategic Uses of IT (4) ®= Ont COOOs: sowethiay hos chooged 9 ey used stroteyicaly: * dawad = Outward ۲ Oss 2 Gower st quesiivoiay VP's ubiliy to ove cowpodies a vow petiive edye bu itis ubsvlutely wevessury Por ‏رنه‎ pari. 

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| Whither the Internet Revolution? (1) © riick Ruitvoy Revolaiod — the wood stated it (990s ud expericuved ‏وه‎ crush in (ORS ۵ 40 ۳9 reuse in (OO, OS pears Per the crash © Qunky brow, qed exctewedt ond sal companies Pourshed © ORer oresh, ‏امه سوه مها هط رو و‎ Pull hard works © dedusiry bear orderly ocd proPis beqea to reAeot ned retures 0 4avestoed Preczy Por poceeviiod ‏و اوه‎ Por 0 

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| Whither the Internet ‎Revolution? (2)‏ ‎wise ek;‏ سطس د ب لجر ام باه و1 2 سوه امه شش توس بو تم ‎where‏ لحم و تیوه و ‎Oe‏ 3 ‎thewselves orcued Tetercet techurlogies:‏ ‎wy hey oe‏ ماه لا مب ‎Pearce‏ © ‎® Red yates wil cowe wheo Totercet techoloyy adapts tv pepreizaives cod pevple 9 Oke the tevkuwloy dsuppeors und bevowes port oP iP 2 iil be ‘quiet! powpared to Precay oP 'OO/OO but way thick it wil ‏امه مت و سا‎ ‎ ‎ 

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|The Cheap Revolution ©) De vost of dots processing, storage ocd traasport has dropped ‏راما‎ 2 $POO per 2۳1۳۵ ۰ 19260 > 580 ‏چم‎ 010۵ ۰ 19695 3 5 010۵ ۰ 1996 2 1008/60 ۰ 999 3 6600,00608/606 ۰ 990 < ۰9 = "Ohew Teck" 9 Boode: nee ‏یط 100,۱0 مه‎ servers © "DetPivatics" 2) Opved Prow selien POs to dev selicg servers, printers, storage devices © "Dke ‏"وماك اص ان‎ ts oocurtey ebewhere! 3 ‏وج كيجت عجكات صا كماو فوطنج - عوباور|‎ 2 GpPwore — Lieu Os. Diervenht 3 Deter unicdiogs — Ovice-pver~KP 

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| Does IT Still Matter? (1) = "1D Ovess't Dotter" — article by Dickols Curr it Woved Ousivess Review Day 209 ® Oko wohkes u resource nly stroesic is ot ubiguity but ‏ایو‎ ‎۲ ‏امه مطامم و عو)‎ power ord ubiquiy hove wows, ite strateyio inpportcare kus divicished. 2 Beta ww watoble ood oPPorduble to ol, WP as evolved Prow poteuidhy strueyic resvurves fav poseodiy Pastors oF produviion. 

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| Does IT Still Matter? (2) ۴ (Proprietary huployies OCS. icProstcuctura tevhuvloyies 9° ‏واه رو‎ ۶ ‏مره طارجنه ه نوا لین با ون‎ © @ovedatio Por bropterse steateyio odverctage 9 4ePRrastructucd teckalogy © es wore volve wheo shore thoa used te isvlativa, the raha, telegraphs bce ® Gutk tevkoolyy coo creute u strategic odvaotage Por oa iecdivicdual Pirxy ot the beqicaicg oF its buidout whe if is expeosive ond risky 

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| Does IT Still Matter? (3) ۶ 1۳ ‏موه اه مه و‎ techovlowy, like ruil, Blevirivity, telephour etc. 29D, above di, ts 0 trocspont ‏موی‎ ‎2919 is ight) replicable 99D is subjent to rapid price dePlativd "9D bubdout is wow suck closer te its ead there its 5g 999 is weiter proprietary vr expewsive 

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| Does IT Still Matter? (4) 8 whkeo 0 rescue bevowes esserutd ‏صا‎ cowpe tition but aoousequectal to stroteup, the risks it mercer bevowe wore ‏ما سوت‎ the ‏ذا وله‎ provides 2۲ ‏واه ری‎ 9 Ooeewed oP VP shoud ww Poss wore va risks وعشلد وه من ما ماه ون ‎ued‏ ‏۱ OD Garter of ‏را موجه ۲۳ و‎ show thot ore ‏او وه وا انوا راو مور‎ remus. Ia Poot, he opposite vend he 

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| Assignment © Onte a review va IP Ovesat Dater. 

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@ introduction © stage usec Busi © Emerging Network * Business Models 

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| Working Inward: Business-to- mpl Employee ‏ا ا‎ ‎busivess provesses‏ مرو ۵ اوه رو ور امه بطلان) ۲۳ ‎that use Teerant teckorlodies‏ موه رو مر و وم« سا سا سا راون له ,ام لت ‎ ‎ 

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| VPN Intranet 

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| Benefits of Using Intranets © Oter avess to powpoop ‏ماما‎ ‎® 4otroce!s pew spstesw urchitertune siqaPicccty 5 ‏ف ل‎ 9 Operspstew urchitevture OG. proprietary uetworks © Whe tok to the Votercet ulows powpusies to expand 1" Onowser ioterPace Por web ‏رام موه‎ ‏اه را لول‎ 

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| Fostering a Sense of Belonging 8 detrocets ure evolving ico Very inpportoat ‏وماج واه‎ structures 9 4a sowe euerprises, the itrocet is sero us the euterprise © (ters Pons, rules ond processes ۰ Cua dsv be sero us ool ond iopersoodd 9 Crectioy 0 seuse oP belay موه ره له رم موی ‎Grieg 0 wees oP‏ © = Cor of ewpbpers 

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| Working Outward: Business-to- Customer ® 4a wost iohueties ‏وم‎ eed suphisticated ۲7۳۲7۳۳/۳۲ 5/۱۳۶ ۳ 7 ۲ ‏عصاته جا له مرو ارو و‎ ۲ ‏مرصط لمات وا اوه له ری طسو لممممين‎ ۲ ‏و و ماه له بطلما رعطو)‎ 2 OWG Os iodustry leaders iuoreuse the svphisticaiod oF their عم صا داورو ۲ Oowpetiiors wust do the save or Pied thesoselves oto ‏عع ددم لوطل‎ 

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| Jumping to a New Experience Curve (1) © Gtroteyicdly usta VT to work putvard is hich 9 Deckwlow updates voour Prequediy, Porciey a set of ‏عرص مهو موسر‎ 9 Guck cove represeds ‏هد‎ uew tevkuloyy or ‏اوه‎ ‎there? itu product or service us well us ic its ‏او هجو‎ و ‎requires substoctidl vested‏ عرص تیوه و ‎Dovey to‏ 2 مامتها زره 

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| Jumping to a New Experience Curve (2) . Dke prioviple oP the expeneuse curve is that wornye wed should oot hove tov wouok evwotivcl tockwedl to the pounce expeneure curve urd Pui to see the vex vor © OaPrave woowPucturers iqeored wiviooeputer Pires ® Dke wicicowputer Pires ignored (PO wonPurturers: (OiervevP\) © Dtervsc?! ignored the Iotercet 

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| Case Example: the Shipping بط دحام م[ Point-to-point Trucking Less Than Truckload وا ديلا ‎Package Sorting‏ 255 ‎Delivery Expedited Delivery‏ ee FedEx Industry Overnight Airport Delivery Information Tracking Distribution Network ‘Advanced Logistics Inventory Facilities Global Reach urs | oe Facilties Strategic Choices: Supremacy, Supply Chain Management Time ites Source: Based on Kenneth Primozic, Edward Primozie, and Joe Leben, Survival, or Sayonara (New York: McGraw-Hill, 1991). 

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| The Emergence of "Electronic Tenders" © ‏رات‎ 1۳ hos bee exbedded it products ond services Por its poxpputaiocal capabilities: Oly. iors od elevators to woke thes pperate ‏رای سس‎ ۱ ‏مب‎ vod exobedded systews www low 9 @otectadl uses are coders ced we are just uf the beytcratery ۲ ‏مه مرن‎ codes but the youl is stil to yet closer to the 0 

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| Getting Closer to Customers (1) "= @SC e-business is the wost widely reported Porsn ‏سج اه‎ busivess. 9 Ora) every type oP product cos wow be purckused vale! books, COs, Mowers etc. 9 Oxy sucess stortes — Del, Cheup Dickets, @Prade .... ® Guess is ut eusiy whieved: 2 ‏من‎ hed its busicess viubiliy questicaed Por a hogy tee a ‏وه ها تس سا 3 ۳۱ يور‎ He ‏مجاه"‎ ® Ose vP Totercet kus wow bevowe wuok wore sophisticated. 

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| Getting Closer to Customers (2) © OROs we wed ‏صا‎ feare wore ubout mstowers 9 Okether pou visi their website, val thew (howe, oPPive, wwobite) or buy soevethiay — the Pir is oPteo heepicy track ed ‏تما اوه‎ iePorwalive to peeote a proPie oP pou 9 ‏ماو‎ va Pro BRP ® ERE Posed va totercal dota ۶ CRO Powses va vustower deta, ® @ovc or boc: Great usebul icPorevatiod Os. evasion oP privacy 

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| Getting Closer to Customers (3) © Guovesshdl seliag over the Totercet eutais work wore thoc just setiiog uz a Deb site ord tobi orders ۲ ٩۱ ‏امه‎ orcpeizioy the eure ‏مه ده هط‎ the Iotercet © Dke 6-Ousicess wodel: redePicioy mustower vole O "Ogedewerd" 3 Persvodzaivd oP sence ۲ @oeess to 0 wide rong oP powpetiive prices ued sellers Por products 

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| Getting Closer to Customers © Dhe Votercet is oot ody used to sell to rustowers oolice. tis usu used to provide services tv Dowpinies 9 Gowetves itis coo be diPPicul to ‏مایت تنج‎ is wore valuable — the product or the service © Dke correct Poows is vo stapiey io loser pootact Wits 12015177515 3 ‏عصنادحا جمجداا كوتلمحمو ص صله(])‎ ۲ ‏ول بر ودونفك عصوحدصاصج بوامصصوط ,ناد صر‎ persoudized products wed service 

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| Working Across: Business-to- Business ® Gtreuvivingy processes tho cross powpoay bourrdaries is the cext big wocagewed ‏جو وصامكات‎ 3 Crow streavtotey totercal provesses to chocyay provesses I wesk wits other © ‏منطو‎ waves busicess takes worm Porc ‏رخ و‎ 2 Dorktery wits "oo-supplers" 9 Oorkey wis pustowers ia close wutudly depeudeat nebaticashiy 2 Quidioy @ virtual euterprise, ta Pact, vor thot wight evolve eto oe ‏مساو‎ 

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| Coordinating with Co- Suppliers . Cousuppliers: Pirws thot hove the sawe vustowers ‏انحا‎ Puck viher = (ep ia ‏متسه‎ with cosuppliers 9 Oevkucisws to share iePorewetiod quiohty od easily 8 Revowwered steps Por ‏وستامس م09‎ 9 Gtreucvicicg iotercad process 9 Colaboraicg va ce ivi processes ۶ Chevicate duplicate uctuites, Porous va custower ureds... 

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| Case Example: General Mills and Land O’Lakes ® Geved taxgest OG Pood powpunies supply bout PO% oP superworket shel? space Por dry yoods 9 Ose vw trucks etc. = Ov supply (6% oP rePrigersied 9 Ove truck Por severd supervorkets 9 bess ePPicied, dels Pic. = vahoppy chects ® Lood O'boke cowbiced their deliveries vo Beueral Dil trucks 9 Dow, they ore looking foto foteqratiog their order tabiey ord billy processes 

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| Establishing Close and Tight Relationships (1) ® Oorkiay uress vowpuuies is the wost ‏مه لح(‎ ‏وت و و‎ use vE ID ged Totercet 9 4Aavieg netaiveships wit various payers in poe's busitess ‏وروت‎ ‎© Quchks, adverts ageuries, suppliers, distributors, retulers, BveU ‏اسلاج 07ت‎ © Guck reticeships oPted have useoeepooptery ‏+مقدو صخأو عجكاكنا‎ ‏رد‎ 

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| Establishing Close and Tight Relationships (2) ۲ © bevel OP spstews inteqroive betwerd powpoies 9 Loose: provide a hoo uovess to ictercdl ‏وا‎ ‎© Qu shes provesses reworu detent 9 Close! tuo ponies exchoage inPorewaiivd too Pond wooder = Processes ore dete, bul sowe tosks ore hooded ‏راد‎ ‎۲ ‏تن‎ woe ponies shore ot leust vor busiuess process © ‏مايه ين محل المع سه رسيي ان ييح ان علبلا‎ 

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| Establishing Close and Tight Relationships (3) ‎Or Tg Rk‏ لته ‎as rad‏ ۳ م۳ ع ع 5 ‎Diht Pew‏ ‎ ‎Gus 6 +e +e ۳7 Loose Ou 7 2 * ‏)نا‎ ‎۶ | ‏امه کارت موی‎ detail *** ‏افرص ممح اميد كلابب وه مرلو‎ cord ‏جمدم ج دادم إكوأصكوو‎ ‎ ‎ 

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| Becoming a Customer-Centric Value Chain ® 089 vpowwpo's ude chon poosists oP: 9 Opsireccy supply chor 9 Oowestreud dewoed choc ® Deetiicod woke-to-stock: build products | orecte services ocd theo "pusk" thew to pustowers 9 Guppy-Pusk workd ® Dhe ristog of the reverse — 0 deword-pull workd 9 © wstower's order triquers the oreoiod oP o pustoized product or service the vustower hos dePiced 

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| Case Example: Dell ® Dke Porewost expe oP the deword-pull bustcess wodel Cvstowers vod igure their POs va Del's Oebsite 9 Owe wa order is ivittcted, Dell's suppliers con see the ordericg iePorwativa cod production schedule vo Del's extrrcet ۵ ۳ ‏نمی ای و موی وتو‎ © Oel's extrocet is bevowwicgy 0 privete warket place 9 Cxstowers' orders ure distributed ty suppliers (or even supphers oF suppliers) © Odke cha reporeuy, beter Poremast ۶ 0 deword-pull Piecacid value choir 

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| Pros and Cons of Demand- Pull "= Pros 9 @rtier satsPy the custower's dversiPied ceeds 9 Octue-choic traasporeory = 00,000 wewmy chips Ov. 90,000 ordered’ due ty shortage ۲ Cow 9 deProstructures 9 Crashes coo be wore devastaticry ® Cevowiny custower veutric is ont easy, espevicty Por suppy-pusk powpudies ® Dke hee DP ORO 

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| Getting Back-End Systems in Shape © Oorktoy aoress vPted ceeds foteqrote existiog back-eud systews 2 Qrrouiey, Pouce, sues, worhetony, phromicny... ‏سا موق تا‎ ۶ ‏وم خر« ون‎ 0 «۰ ‏سس‎ ‎۵ ‏ره" یی‎ systews 2 Oodbasr Ooannewed Sysiews (DPOG) 2 ERE ‏سره‎ ‎2) Extracet © Coot exten the cowpoop's back-eud systews tv rerudicerr busiuess provesses extercdl to the cowpody 

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@ introduction © Strategic Use of IT in Busin: cnerarg ete 

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| Classifying Network Producers Cocused distribuprs: rere (© THE WAL, STREET JOURNAL »% 8 8] Xo sae 0 1 EP EX TRADE & ۳ "AIRLINES fe amazoncom Google Oreote cod pacha products, (Baubles buyers aed gelers to ooccent, ‏لت ات شمه لب رس‎ troceart busts Ovwrevers Bull oc te ‘hotercwet ۵ ‏مسا کج اه همع‎ Porte Cisco Systems ۲ ‏تعد يدوع‎ ۱ FS 8 ‏هه قتع‎ 6 ۰ sale: “force. com. ORACLE | IEEE | sles ‏ی‎ ‎Oredte ced package tevlarkyy- ] techaolyy buyers Coble coxeuvers ord breed procucts, services, ord ‏وا ووسیو ما مها انسیا نا اه امن‎ ‏یاس ها مشود‎ servers ‏مه امن‎ Qvwkeses Proudey te kProetrctue 

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| Focused Distributors © @rovide products on services related to ‏وود و‎ ‏روط‎ or wurket viche. © OP Percatate Pooused distbutor busicess wodels ۵ ‏اون‎ oP tueciory 9 Getrag colic 9° rive ‏بل امه نویه‎ ۲ Oistabutioa oP physical products und services 

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| eRetailers © ey. Owued.rw ۲ ‏عومجوق)‎ cool oP vectory 9 Get ccceyptiuble prive to the powers ‏تا‎ Gell physicd products valve . Dre priwery reveour wodel is bused va proodunl/ service sues 

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| eMarkets © ey. Clobd Weathoore Cxckooge, whick leks buyers ocd selers dlowiey thesy to pow;wpore od purchase products Dee 9D ke revecue wodel todudes 0 ooerrissica oad trocadicn Pee or puck sake ماظن" ‎chicbase oad order‏ هه با رلتیه من موز« مسر ۳ 3 ‏ان اوه مت ولو(‎ physicd vector ‎Dke physical dstibutica ced brgistios costs are lower tha that oP‏ تا اب ‎0 Gpstesn integrative service way briny wore risk ard ost ‎ ‎ 

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| eAggregators . ۳. aseb, Wwhick provides icPor<vative ot products or servives Por sce by others ia the chuceel 9 @rouie ‏سوام‎ votubys ond powporsous oP Peutures red privicrey 9 Dkey thea poss the custower through te the supplier to ۲77۳ the sate 9 Reveoue wodel: rePend Pee ood advertisicny 

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| Informediaries طسو موه ‎ey.‏ © ۲ © speci class oP eB ygracguiors that usites sellers und buyers ‏واه و‎ © Revedur wodel ۲ COCO 1ePorwedaries wil charge ‏جلمسصمعصت د موه ن‎ subsoripion Pee 9 @SC iPorwedudes vPeu provide Porsratiod Pree to pustowers ved woke woop based va ‏عم مهو رتض وله‎ © 41oPorveduies Ped seek to quickly evolve Prow siwply ‏ما بطم‎ 

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| Exchanges * ey. POW, 00060600050 , PreeOurhets 9 Ow or wo wt tke pool oP ‏وود‎ 2 Ow or wo wt cowplete the Prod procsuniivg vole © (ep dPPerecatattag Peotune 2 Cre ts wt set) ceypttated uf the te oP ‏عامج‎ ® Qevece wodel varies 

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| Portals = G.y. BOL, ‘’aboo!, Boone 2 Detwork wodel witk rogest history ® Coty Iotercet portas: kelp poosvers to ues pated va DOD 9 Ooceent to the ‏اجه‎ ‎9 @rowse the web 9 Orrevtory ond seurck services 

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| Producers © @roduers use the Votercet to design, produce ond ‏ناو‎ products und services 9 OacuPacturers = Cay Pord, PRO 9 Gernice providers © Gq. Gwerica Brprees, Onpow, 0 9 Educaors © Cay. Warved Ousitess School, OoBra-1il, Katee ‏ریت‎ ‎۲" ‏سل‎ ‏وه سوه وق‎ Olea ۲ ‏له موه‎ ces services = Cy OCI