Types of Presentations

Types of Presentations

اسلاید 1: Chapter 10 - The Business Presentation1Types of PresentationsPersuasive in natureSeek agreement with a position on an issueSeek approval for an action proposalPresentations within an organization:Briefings or status reportsBudget or project proposalsPresentations outside an organization:Typically for selling to groups of clients or customers

اسلاید 2: Chapter 10 - The Business Presentation2Five Propositions About PresentationsMade before small audiences of decision makersPrepared and delivered from an outlineComplement some type of written communicationEmploy some type of visual aidHave a question-and-answer session

اسلاید 3: Chapter 10 - The Business Presentation3Types of DeliveryThe manuscript deliveryRead word for word from manuscript or TelePrompterOccasions when manuscript delivery is appropriate:When presenting testimony at a hearingDelivering a major policy statement before a large public audienceTaping a message for broadcastExpensive, no eye contact, inflexible

اسلاید 4: Chapter 10 - The Business Presentation4Types of DeliveryThe memorized presentationPresenter memorizes, then recites presentationPlaces considerable pressure on presenter to remember linesTime consumingPresentations tend to sound memorizedInflexible; presenter may find it difficult to respond to the audience

اسلاید 5: Chapter 10 - The Business Presentation5Types of DeliveryThe impromptu presentationUnprepared, spontaneous, off-the-cuffRelatively disorganized, imprecise and repetitiveJustified only by necessityAsked unexpectedly to give a briefing or status reportAsked to address an issue you had not planned to addressAsked an unexpected question on an employment interviewMinimize these situations by anticipating them

اسلاید 6: Chapter 10 - The Business Presentation6Types of DeliveryPROSCarefully prepared; delivered from notesGoal is to be conversational; eye contactProvides flexibility; can adapt and modify materialCONSCan be stressfulSacrifices a degree of precision and concisenessMay be too flexible Extemporaneous speaking

اسلاید 7: Chapter 10 - The Business Presentation7 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsPlan and organize the presentationIntroductionAttention – secure the attention of the audienceStartling statement or statisticAnecdote or storyHumorThesis or purpose Direct plan – stated in the introductionIndirect plan – not stated in the introductionPreview – prepares listeners to consider the main points to be covered in the presentation

اسلاید 8: Chapter 10 - The Business Presentation8 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsPlan and organize the presentationBodyPlan to cover no more than three main pointsInformative – topical, chronological, cause-to effect, effect-to-cause, or spatial organization are most commonOral – follow a specific report formatPersuasive – problem-solution plan works wellConclusionReview and restate the main points of your presentationEnd with another attention-getter, if appropriate

اسلاید 9: Chapter 10 - The Business Presentation9 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsCompose the content of your presentation word for wordUse short sentences; avoid complex sentencesDo not use technical expressions or acronyms unfamiliar to your audienceUse summarization, restatement, enumeration, and transitions to help the audienceRound off numbers and statistics (use handouts for complex quantitative data)

اسلاید 10: Chapter 10 - The Business Presentation10 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsConstruct your presentation outlineServes as an aid to effective deliveryMay be full sentence, key phrase, or key wordPrepare materials in a form suitable for deliveryType on paper or index cardsUse a large fontDouble-space between linesNumber index cards, if usedWrite reminders about effective oral delivery or important instructions for the presentation

اسلاید 11: Chapter 10 - The Business Presentation11 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsMemorize the beginning and the end of the presentationBegin your presentation without looking at notesLook directly at audience, pause, begin to speakFirst impression is one of confidence and command over the content of the presentationEnd your presentation by looking at notes, pause and speak directly to audience

اسلاید 12: Chapter 10 - The Business Presentation12 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsPractice your presentationPractice will always improve performancePractice from the beginning to the endPractice the use of your visual aidsTime your presentationUse audio-visual feedback while practicingTape recorder or video cameraListen to vocal delivery; observe body languageAsk for feedback from colleagues and superiors

اسلاید 13: Chapter 10 - The Business Presentation13 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsDeliver your presentationVocal deliveryVocal expressivenessVocal emphasisAppropriate rate and volumeArticulation and pronunciationBody languageEye contactBody movement

اسلاید 14: Chapter 10 - The Business Presentation14 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsVisual aidsDo not display until you are ready to refer to visual aid Allow sufficient time for audience to look at visual before removing or replacingTalk to your audience, not the visual aidTranslationMeet with interpreter prior to presentationReview all technical terms with interpreterHave interpreter translate in brief bursts, not long statementsUse visual aids to enhance audience comprehension Deliver your presentation

اسلاید 15: Chapter 10 - The Business Presentation15 The Seven-Step Process of Preparing and Delivering Extemporaneous PresentationsEvaluate your presentationEvaluate your performance after a presentationAsk yourself:What did you do well?What aspects of presentation, content or delivery were ineffective?What feedback have you received from the audience?NegativePositive