صفحه 1:
UC Santa Cruz
September 23, 2000
Steve Mushero
GLOBALTECH
www.globaltech.com -
mushero@globaltech.com
صفحه 2:
Why do a plan ?
سلا مم
* To raise money
* To see if you want to
raise money
* To plan your startup
* To reduce the risks -
financial, market,
technology, team
Copyright 2000 GLOBALTECH
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صفحه 3:
305
للب سه
* Compelling
" Tell a gripping story
* Concise
= Short, powerful, to the
point
* Complete
= All NECESSARY
information
" Not everything you can
think of
Copyright 2000 GLOBALTECH
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صفحه 4:
Plan Components
SS
* Executive Summary
* The Plan
* Financials
* Cover Letters / Emails
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صفحه 5:
Who reads what
سس
* Executive Summary is
critical
= You will mail this out
= Investors will start here
"Goal: Next step
* Business Plan
= Rarely read, maybe in
diligence
= You must know it cold
* Financials
= Perhaps read
= You must know it colder
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صفحه 6:
Executive
Summary
سس
* Purpose - Next Step
* Structure - 2-3 pages
* Format - Short & Clean
* Main concepts
=" Unfair monopoly
= Great idea
" Great interest/market
" Great execution planned
= Great people
« Great financials
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صفحه 7:
Exec Summary
Outline
سس
* Summary
= Very concise, strongest
messages
= Make them keep reading
= “MyCompany.com will create
world peace using patented
technology that makes
everyone happy. The market is
the world GNP, or $100 trillion
dollars, the founders are all ex-
presidents of western countries
and customers are all lined up.”
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صفحه 8:
Problem
—
* What extremely painful
problem are you solving ?
* Describe in concrete
terms,
" Be as familiar as possible,
connect with reader
* Hit hot buttons
" Costly, time consuming,
paper intensive,
fragmented, chaos
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صفحه 9:
Solution
سس
* What is your solution
* Value proposition (why
will someone buy it)
* How does it work (briefly)
* Why is it better
* Pricing and acceptance
* “People will pay
$100/month for this.”
* Future products / revenue
* Keep it short
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صفحه 10:
Market / Need
سس
* Who are the customers and
how many are there
* Use ADDRESSABLE market,
not market size
= How much you can get !
= If you help rent apartments, the
market is not the world-wide
rental market.
* Pricing - plan, power
* Barriers to entry
* Cite external sources
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صفحه 11:
Execution
—
* Critical - show you can
manage this
* Customers / Revenue today
* Technology status and plan
* Marketing plan and cost
* Sales strategy
* Partners, existing and
planned
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صفحه 12:
Competition
SS
* Be honest, more or less
* List of firms and products
* Why you are better
" What if you are late to
market
" Don’t be “me-too” or have a
few extra features
* Barriers to entry
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صفحه 13:
People
له
* Impressive bios
=" Management
" Advisors
* Accomplishments
* Startup experience
* Working as a team
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صفحه 14:
Money
د للح
* How much you need
* How long it will last
* How it will be used
* Some milestones for
reference
* Financials - one page
summary
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صفحه 15:
Business Plan
—
* Executive Summary, plus
more
* More in depth
* More execution
* More market and need
analysis
* Back up everything you
say in appendices
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صفحه 16:
Business Plan
Extras
سس
* Solution
= Product details, flow
= Technology specs (high level)
= Follow on products
* Market
=" Marketing methods / plan
= Who the customers are
=" Market segments
= Future directions/growth
= Pricing options
= Sales methods, cycle
= Partners and your value to them
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صفحه 17:
Business Plan
Extras
سس
* Execution
" Staffing and office plans
" International strategy
= PR strategy
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صفحه 18:
Financials
سس
* Sophisticated is good, but
simple is okay
* Do three years
* Multi-sheet Excel
" People / Payroll, loaded
" Capital expenditures
= Expenses
= Revenue
" Cash flow
Copyright 2000 GLOBALTECH
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صفحه 19:
Resources
——_ |
* GLOBALTECH
* www.globaltech.com
* Artemis Ventures
=" www.artemis.ventures.com/resources.html
* Other VC Sites
Copyright 2000 GLOBALTECH
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صفحه 20:
Thanks !
—
Steve Mushero
Mushero@globaltech.com
www.globaltech.com
888-564-8004
Copyright 2000 GLOBALTECH
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