صفحه 1:
0 Chapter Three
Fundamentals of
Organization Structure
Thomson Learning
© 2004
صفحه 2:
A Sample Organization
Chart
صفحه 3:
Relationship of Organization
The
Design to Efficiency vs. Learning
Outcomes
Horizontal Organization
Designed for Learning
Horizontal structure is dominant
* Shared tasks, empowerment
* Relaxed hierarchy, few rules
* Horizontal, face-to-face
communication
* Many teams and task forces
tralized decision making
|| Vertical structure is dominant
* Specialized tasks
+ Strict hierarchy, many rules
* Vertical communication and reporting
systems
+ Few teams, task forces or
۱
Dominant
Structura
Approach
VerticabOraan
Designed for Efficiency
Thomson Learning
© 2004 33
صفحه 4:
Ladder of Mechanisms for
Horizontal Linkage and
fp Coordination
22
=
ها
Amount of Horizontal
Coordination Requires
6
Lo HG >
Cost of Coordination in ee
Time and Human Resources
Thomson Learning
© 2004
صفحه 5:
Project Manager Location
in the Structure
President
۱ 1 1
Finance | Engineering [Marketing| [Purchasing
Department Pepartment Departmen! Pepartmen
Financial
laccountant| | Product 0/0 و
Market New
Designer | JResearcher| Product A
Buyer—}—
Budget
Analyst | raftsperso —ladwertising Iroject Manager
Specialist_| New
Buyer_| | Product 8
anagemen|
lAccountant} |} Electrical elect Manager
Designer Market New
Planner Buyer_| ۵۵
Thomson Learning
© 2004 3-5
صفحه 6:
Teams Used for Horizontal
Coordination at Wizard
Software Company
President.
1
rogramming Vice Preg
Marketing Vice Pres. Research Vice Pres
۲ ideogames Basic Researc
logames Videogames
Manager Chief Engineer Supervisor
‘ations and Testing
Supervisor
[Memory Products [[ Memory Products [|_| Memory Products |
Sales Manager hief Programmer|] _ | Research Supervisor f
Memory Products
Tnternational Manager
[ Customer Service 2-0-5
[Advertising Manager Manager Supervisor
Thomson Learning
© 2004 36
صفحه 7:
Structural Design Options for
Grouping Employees into
۳۹ Departments
DP —=
سب
صفحه 8:
Strengths and Weaknesses of
Functional Organization
Structure
= STRENGTHS: = WEAKNESSES:
* Allows economies of = Slow response time to
scale within functional environmental changes
departments 5 50
* Enables in-depth May cause decisions to
knowledge and skill pile on top, hierarchy
development overload
* Enables organization = Leads to poor horizontal
to accomplish coordination among
functional goals departments
= Is best with only one = Results in less innovation
or a few products
= Involves restricted view
of organizational goals
*““Fhomson Learning
© 2004 38
صفحه 9:
Strengths and Weaknesses of
Divisional Organization
Structure
= WEAKNESSES:
" Eliminates economies
of scale in functional
departments
= Leads to poor
coordination across
product lines
= Eliminates in-depth
competence and
technical specialization
Makes integration and
standardization across
product lines difficult
39
= Suited to fast change in
unstable environment
Leads to client satisfaction
because product responsibility
and contact points are clear
Involves high coordination
across functions
Allows units to adapt to
differences in products,
regions, clients
Best in large organizations
with several products
Decentralizes decision-making
Thomson Learning
© 2004
8 STRENGTHS:
Sure: ape fm Robt Duan, “Wit the
] لس
صفحه 10:
Reorganization from Functional
Structure to Divisional Structure at
۳۹ Info-Tech
Ep ae
Cresta |
Info-Tech
President
ace Virtual
Autom ation Reality
Electronic
Publishing
وا او | و | | [rao | واا وم | وا | wate] [neo
۱۱۱ | ] ۷۱ ۷
Thomson Learning
© 2004 3-10
صفحه 11:
Structural Design Options for
Grouping Employees
fe (Continued)
i ىر
Thomson Learning
© 2004
صفحه 12:
Structural Design Options for
Grouping Employees
fe (Continued)
صفحه 13:
Geographical Structure
+ for Apple Computer
صفحه 14:
Dual-Authority Structure in
a Matrix Organization
President
Bz IT] Procure-
Vice Controller ment
_President_ ال al
Es]
Thomson Learning
© 2004
صفحه 15:
otrengtns and Weaknesses
of Matrix Organization
Structure
= STRENGTHS: = WEAKNESSES:
* Achieves coordination = Causes participants to experience
necessary to meet dual dual authority, which can be
demands from customers __ frustrating and confusing
Flexible sharing of human * Means participants need good
resources across products __ interpersonal skills and extensive
= Suited to complex training
decisions and frequent —_* Is time consuming; involves frequent
changes in unstable meetings and conflict resolution
environment sessions
= Provides opportunity for = Will not work unless participants
both functional and understand it and adopt collegial
product skill development _rather than vertical-type
= Best in medium-sized relationships
organizations with multiple * Requires great effort to maintain
products power balance
‘Segntenton sruturer Deca Tees Anais Proves tneT HOMSON Learning
Aawer"Orpuntationa Dynamics Winter 1979) 42 © 2004 3-15
صفحه 16:
Matrix Structure for
Worldwide Steel Company
3۳۳1۳ ون جع ام بمب
Mtg. اديه
Mfg. [Marketing Financ jetallurdsfeld Sal]
“لي ععالا | | ۷6۵ | زک | عتلا | | الا | | معنا :
Vice | لالت نعم ماله نكمم تر بر و يي لالت متعم مكلك تممه اله 0 لمم 1
Open Die
siness Mg
0 ۶
siness Mg
Thomson Learning
© 2004
صفحه 17:
Horizontal Structure دز
© © © 55
CS موس tai Gate)
۳ 9 9 @
10050
صفحه 18:
Strengths and Weaknesses
of Horizontal Structure
= STRENGTHS: = WEAKNESSES:
* Flexibility and rapid response to * Determining core processes to
changes in customer needs organize around is difficult
Directs the attention of everyone _ and time-consuming
toward the production and delivery Requires changes in culture,
of value to the customer job design, management
= Each employee has a broader view Philosophy, and information
of organizational goals and reward systems
* Promotes a focus on teamwork anti Traditional managers may balk
collaboration—common when they have to give up
commitment to meeting objectives Power and authority
= Improves quality of life for * Requires significant training of
employees by offering them the employees to work effectively
opportunity to share responsibility, in a horizontal team
make decisions, and be environment
accountable for outcomes * Can limit in-depth skill
development
Source: Base on Fras Ost TheHanzstal Ogio at the
ا THOMSON Learning
sad Ricar Da Ocpeniaton Taco’ and Dene Set, © 2004 3-18
صفحه 19:
Hybrid Structure
Part 1. Sun Petrochemical
۳۹ Products
i Functional
Structure
Product
- Structure
صفحه 20:
Human
Resources
Hybrid Structure
Part 2. Ford Customer Service
Division
Vice President and
General Manager
Strategy and
Finance ‘ommunicatio
Technical Support Group
Ant dept ont a tanapaty Campi لسن سس 0۳0500 Learning
3-20
04 هه
Director and / ۲
rocess Owner Neem
fehicle Service Grot
Director and
rocess Owner
Director and
rocess Owner
Functional
[Structure
Horizontal Structure
صفحه 21:
Organization Contextual
Variables that Influence
Structure
Strategy, Technology
Goals
78 © ۱
للع جوم اندم
‘Chapters 4, 6
Thomson Learning
© 2004
صفحه 22:
The Relationship of Structure to
Organization’s Need for Efficiency
vs. Learning
Functional with ۱ ۱
Functionakross-functionalDivisional Matrix Horizon Modula
Structurteams, integratorStructure Structu _ tal
a ee ۰٩ ee
| Horizontal:
Coordinatio
Dominan' a) n
Structura See * Learning
Approach| ۱ نز * Innovation
* Efficiency ibility
* Stability
* Reliability
Thomson Learning
© 2004 3-22
صفحه 23:
Symptoms of
Structural Deficiency
= Decision making is delayed or
lacking in quality
= The organization does not respond
innovatively to a changing
environment
= Too much conflict is evident
Thomson Learning
© 2004