How to build and maintain vibrant social networks and online communities

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Good Detwork Okv uw 1 kere? Lourel Papworth 

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‎oF Govid Oetworks‏ جوم ‎٠ ‏ماه‎ * Geoqraphic ‎٠ Dork * Oewoyruphi> ٠ ‏روات‎ ۰ Topical ‎© Pohtics ‏صمت فلو لاجد ‎Lowel Poort‏ 

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Oulow’'s “|| ‏رواعس دار‎ oF Deeds wdopted by Oeoy lo Kier Gypiew weer, neta cexnnneuea oP sian ‏رسیم‎ امه باس تا مه يدام اس رون رود اس جد بفسححصصم د صا عجعجماك 00 یه له ,له ‎(terme)‏ با ای بات با ابا با ۳ امسر ماس سوه له وا تیچ من ‎Poke‏ 9 Pood clatter; Gheter, belts, Oraterton Prow cries 4 war, ‏و‎ foo et society Obtliy to que ood receive ove, belay to ‏مج وه‎ bitty to ard selP respert, resped oF others ord ‏راو‎ ‏اوه و‎ Develop shile fephworkd.coe cn Physic و6 1 Geowriy Gort سس خی Ge Crtvctsctiod Lowel ‏سوت‎ 

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Phe “Ok” pF social uetworhicry أدخالوه دسف د 12 وماضا - ووون (1) 5 ‎Glogea — Pocky vo toe‏ © ٠ Oh — ‘public’ cowpea rewsouw ٠ ToterRace — colours ure inpporicet ! 9 ‏راو موی رل‎ — evil or wood? * Oovctent, tools, licks — What's toside? Lowel Papert: ‏ملاس انوا‎ @S 

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Ouve wed Dotto ۰ it's Oot Dews ‏ممص كات" ولا‎ <9 9? (how weny Priends have you nt) ۰ sg Phare Por Prices (het oot DUDE) ۱ ‏خاموسو ل"‎ صمت فلو لاجد و 0۷۵0 عام حت بوي Picky OOpae 52002 Lowel Poort 

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صمت فلو لاجد سوه اما 

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‎gerd‏ 3 قها:۱] ‎ 

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9 Pew to Pew (cated) - Pollow we services صمت فلو لاجد ‎Lowel Poort‏ 

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Get Started On Facebook Facebook isnt just one big ste; it's made up of lots of separate networks based ‘around things ike schools, companies, and regions. Getting Started & Your Profie [Ge Photos and Notes Register and Start using Facebook your Home Page (nce you join Facebook, youl be abe ‏و۱‎ ook up and connect with your friends Share photos, and erate your own profile. To get started il ut te form Below كه محف (BB Your Privacy Sting, In college/ graduate schoo! ‘Sign up now to take ‏ىر‎ advantage of all Facebook has =. | woe {emails |smith@workplace cond Password: ‎Year: =I‏ )|= مه | اد هم | مهم ‎Anyone can sign up for Facebook IF you want to see the profiles of your classmates or coworkers on the site, be sure ‘to use your school or work ema to register. You can search for anyone on Facebook, but you can only see profiles of your friends and people in your networks, ‎ 

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Pools tv Ose ۰ Wosted (uvebovk, DSpace, ٠ Ohite Lube Orn, * OW” Orupdl, صمت فلو لاجد ‎Lowel Poort‏ 

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Guowurpy + Deen phases (role based) - ‏یو(‎ ‎- OPP Popic - 6 + Deen phaser (tol based) ‏سیخ‎ - ‏سا‎ ‎> wis ٠ Dols ۰ Oews صمت فلو لاجد ‎Lowel Pqnvords‏ 

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Sov Detwork Optes Oko uv 1? Okt is sop idectity? Leruret Papworth 

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Oko uc 1? * Gime we wy! ٠ Establish deat * Establish neputatiod ٠ Establish trust * Ovctend: - spolew, persowl, public (old) - wen protiles us oreded (uew) صمت فلو لاجد ‎Lowel Poort‏ 

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Giga Oe Op! * Oeodte oa Darier to Catry uc stick to it! © Giga up provedure = COPTOWA, ‏نتسه اور‎ ۰ ‏امه موزل‎ Osennnve, password * Aeoportiog Prieeds lst صمت فلو لاجد ‎Lowel Poort‏ 

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۱99 PSF oa Goode Geant a — Se ‏تست سح‎ Google ‏مه‎ ۲ | (Bear) Search: © the web © pages from Auetralis Web Personalized Results 1 - 100 of about 761,000 for Quechup. (0.25 secunds) ‘ommunications: No Quechup please coigutes ago, | got an invtatio fap and went ahead and signed up, er name ard check other people's comments . cations/20072ine-quechup-plea html - 28k ~ 00101 انرمع ۱۱۵ 5و0 ل - ‎Cashed - Similar aagoe‏ Are You Getting Quechup Spammed? ‘One contraversial issue arrang eccial networks ie how hard they shauld push far user accuisition. Mest social netwarks these days mashable.com/2007/03/02/quechup/ - 127k - Cached - Exire Spam, Hold the Quechup | Wise Bread The blogsphere is aouzz this week about deceptive practices at social networking site Quechup. Apparertly, the site is using customer's propensity to scan ... ‘ww wisebread. com/extra-sram-hold-the-quechup - 63k - hed - Similar pages - Nata this Quechup’s Spam Produces Disqust| WebProNews Spam having to do with Quechup, on the cther hand, has left a metaphorical bad taste in the mouth of the social network's users. « ‘ew wwebipronews, carn/tapnews/2007 09/1 0/quechups-sparr-produces-visgust - 35k iched - Similar panes - Note this Similar gages - Note this ‘TechBlog: Undated: Spam alert! Just sey na to Quechup If you get an invitation from a friend inviting you ta join social networking site call Quechup, delete it. Joiring up and making the wrong decisions in... blogs chron. camhechbleg/archives! 

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Step 2 Of 3 - Find Your Friends On Quechup crock wha youinow tat uera cusp sa aaron atest to Pras" Ener Your ascourt sete sl hee Ices Guetap so Youcan cham ecole ao you Fees ba ard which ran Guncprenbersto itso) ou Bs rvng cores ousetem ou havo cencort won‘rento sen en Rcten. bert wero chek Ova) want to check ovatus ww? ۱۹ ( weet to check costacts ww? Lowel ‏ملاس انوا سوه‎ @S 

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Lowel Poort 

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(Establish (Reputatios اه وا وا و با 5 ۰ ‏موجه بوو()‎ urticles? ۰ ‏موورو()‎ wewbers? اجه ووررو() ۰ * uploaded wedia? ٠ ‏تسه ربا سنوی(‎ proPite 9 Viles — quid, woderuor (see status hater) صمت فلو لاجد ‎Lowel Poort‏ 

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Sov Detwork Optes Cua pou kelp we? Wow do 1 ‏لصماصدز اصن‎ Lourel Pupworts 9 

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Oko uc 1? * Opitor, Pavwwows, w Probie * Revstered, wire ٠ equa, wrevd ۰ Lecders, ‏هر‎ (see wore later) ° Ckters * Ewplpers * Owner صمت فلو لاجد ‎Lowel Poort‏ 

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اسظ) 6 ررورا) ۱ develpper, vustower service, stoPP, woderdor — pou * ® book oP interested people — thew ٠ Oovept oPPers oP kelp, sooner ond eae these (Pounders) «they wil bevowe (eklers). © GroPP = (vapaid) Ooluateers pr Ovutrantors (port-icve) - Cathusiusts Lowel Papert: ‏ملاس انوا‎ @S 

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۰ ‏رادم عون اون‎ voted Bagel Wost: woe leaders who unite wits purpose Ooderdorledion: evovate route Qoderdor/ police: ward, boa, ‏دومج‎ ٠ Deacker: wswer uewbies, recruit vects/panp-er: ‏هنن‎ ۱۳۵ ‏وا‎ ‎۰ QOevelpper/oweoer: “qo”, bottosr hue, Lowel Pano: ‏اس سا مه یکی نوی‎ Or "OO 

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نا صمت فلو لاجد ‎Lowel Poort‏ 

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* Iwas, videv, wedi ٠ Oko cocstitutes poru, shock sites ٠ ‏رازن‎ مت ۰ Priva یزرا ۰ سین ۰ ای ۲اه ‎Ouwrership‏ * صمت فلو لاجد ‎Lowel Poort‏ 

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Pools Por bexers ۰ Ooderstors ‏رح ه ومو‎ too! ۰ ‏رنه رحواز مر‎ Porous, puve oneus/phoes ‏جر - مورا ممول‌زر)‎ coded to ot euideuce locker. Ov uot delete. Qup Gkeet — keep uo database oP deta oP Outcked, Ourced, ®ucnced wewbers dookdes, ul IP addresses, signup ocd of edi addresses, labs to evideuse locker, copy ve Persownl Oessuges. Lowel Papert: ‏ملاس انوا‎ @S 

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Sov Detwork Optes Okats ۲۲ pu? Okere’s the party? Leruret Papworth 

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vet Ouenqeweut * Ootice or OP Plier? Bot? * Phot Gtrateqy, bocativd, IePrastructure, ‘stuPP’ weeds, domes, tite urd puoe, ٠ ‏بو(‎ display ‏رش سا‎ kook details, ۱ ‏جعصحادووص ]تان وص‎ * (Polow up? cooticue the disvussiva, distribute the results, phoa cext oo Lowel Papert: ‏ملاس انوا‎ @S 

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(PerPorwuwes * Aoterviews wit develppers © Podcust iterviews ٠ Devkeicdl trosicy, webicars, webvusts * Twiqht put these slideshows up, vee a weeb! © ۰ Oko’s vo staye this week? Gpoticht leaders, eklers ‏وه لجن‎ Lowel Papert: ‏ملاس انوا‎ @S 

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Sov Detwork Optes Okat's the velebratiod? اه کلب مس & ‎Revocristey‏ Lourel Papworth 

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Ritual acd Wolidaps * Power vP belvacry * Ockwiwedwewed oP ‏كسا صوصن‎ posted ° Possages ond Procsiives (Puceras) Lowel Papert: ‏ملاس انوا‎ @S 

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Orta Birthdays Today Venessa Paech Monday, September 24 Body Poctle Tuesday, September 25 ‏و‎ Invite Your Friends Inve your Fonds te join Facebook. New Stuff hide Today'sNew Gift (#1 USD) ‏سس‎ CPs estend 88 ‏ماه‎ ‏سي‎ 0 ‏ا‎ ‎۱ ‎You have 2 aits to ove, ‏سس | ور میا‎ gree ‘The Nent Step ae Cheek cut what'snew on Facebook, Cp-erdeure? 1 thicds ot... Lowel Paved: ‏ملاس انوا‎ @S 

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Control sowe rituals © Drookyou, Pkockyou Mrookyou Maookyou PRICK sci Mrookyou Proakpou Thankyou ‏مطنو(‎ ۱ ۱ ‎own messaging system, known as whirpoal Messacing or‏ كج م۲ موه ‎‘Whi Each WP user has 2 WhiM inbox, which ean receive messages fram‏ ‎ther regstared users,‏ ‎How do { scosez my White? ‎‘You can access your hil inbox through the "Whikl Fnvate Messaging’ Link ih the left nana navigation ar, ar throug she ‏لد‎ ‎‘whan you hava ona oF more naw Wis in your bow, you sll S00 2 rotifictian in the laft hand navigation bar, indicating which users you have received @ Whi fran ‎How ean [pe notified when 11 ew ۷۲ ‎ ‎‘whims (or whims) ‎Drookpou T ‎PRookpou 4 ‎Lowel ‏سوت‎ 

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Sov Detwork Optes (Bi toyether ww? Oe ord wy buddies Leruret Papworth 

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‎vs Browth‏ بومجونو|؛ ‎* Critcd wasses ut fippicey potat Lill ‘Poy’ ‎* Gubdivisiogs coo happeo coturcaly ‏موم سم ‎Gubdvisiogs‏ * ‎* Gack subdivisivg Pullpws the previous Ppreseutativas today — who, ۱۸, ‏له منت رروانند‎ ‎BD DU. ‎Lowel Papert: ‏ملاس انوا‎ @S 

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صمت فلو لاجد جتحت اونا 

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How to Build and Maintain Vibrant Social Networks and Online Communities Laurel Papworth Social Networks Strategist world.com.au Slides 03. Why am I here? 10. Where do I go? 17. Who am I? 30. Can you help me? 37. What are you doing? 44. How do I behave? 54. What’s going on? 60. What’s the celebration? 67. All together now? Laurel Papworth http://world.com.au Social Network Why am I here? Are our reasons aligned? Laurel Papworth Types of Social Networks • • • • • Family Work Play Spirituality Politics Laurel Papworth • • • • Geographic Demographic Topical Activity http://world.com.au Mazlow’s Hierarchy of Needs adapted by Amy Jo Kim Physiological Food clothing Shelter, health, System access, retain management of system identity Security and Safety Protection from crimes and war, living in a just society Protection from hacking and trolling, privacy, level playing field Social Ability to give and receive love, belonging to a group Belonging to a community as a whole, and swarms (subgroups) Self-esteem Ability to earn self respect, respect of others and ability to contribute Ability to contribute and be recognised for those contributions Self Actualisation Develop skills Take on new roles and new opportunities Laurel Papworth http://world.com.au The “Why” of social networking • • • • • • Name – helps if it’s meaningful Slogan – funky one liner Why – ‘public’ company reasons Interface – colours are important ! Human story – evil or good? Content, tools, links – what’s inside? Laurel Papworth http://world.com.au Name and Motto • • • • • • • Fark.com Mother&Baby Facebook iYoMu Flickr MySpace YouTube Laurel Papworth • • • • • • • …it’s Not News it’s Fark.com ? ? (how many friends have you got) …Social Networking for Grownups …Loves You …a Place for Friends (just not MINE) …Broadcast Yourself http://world.com.au Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Social Network Bytes Where do I go? Where should I visit? Laurel Papworth Laurel Papworth http://world.com.au Where to go? • • • • • Areas to meet Tools to communicate – blogs, forums News to read Tools to use – hosted, white label, or self Useability, sociability, navigation, taxonomy, site maps • (plus the “Why’s”) Laurel Papworth http://world.com.au How to you like to communicate? • Instant (synchronous), real time support - instant messenger, broadcast, chat channels, SMS, virtual worlds, ventrilo • Delayed (asynchronous) - email, listserv, blogs, forums, wiki, • Either? - Twitter, RSS, APIs Laurel Papworth http://world.com.au Who-to-who(m)? • One to One - email, personal messages, chat • One to Many - blogs, • Many to Many - forums • Few to Few (gated) - follow me services Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Tools to Use • Hosted Facebook, MySpace, • White Label Ning, • DIY Drupal, Laurel Papworth http://world.com.au Summary • Meeting places (role based) - Newcomer - Off Topic - Elders • Meeting places (tool based) - forums - blogs - wikis • Tools • News Laurel Papworth http://world.com.au Social Network Bytes Who am I? What is my identity? Laurel Papworth Who am I? • • • • • Sign me up! Establish identity Establish reputation Establish trust Context: - system, personal, public (old) - as many profiles as needed (new) Laurel Papworth http://world.com.au Sign Me Up! • Decide on Barrier to Entry and stick to it! • Sign up procedure - CAPTCHA, email confirmation • Welcome email Username, password • Importing friends list Laurel Papworth http://world.com.au 75th on Google Search Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Don’t want to check contacts now? Don’t want to check contacts now? Laurel Papworth http://world.com.au Starsign? Description? Looking to meet? Laurel Papworth http://world.com.au Uh.Oh. It’s a dating site Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Establish Identity • • • • • • • • What is Public and how Public? What is Gated? What information is Private? What is hidden in the System Profile? Static information Semi Static Dynamic status Evolve the profiles – adds interest Laurel Papworth http://world.com.au Personality • • • • • • Avatars Multiple identities Explain Profile questions Tagline (.sig) Free vs category answers Fun titles and non-sequitors Laurel Papworth http://world.com.au Establish Reputation • • • • • • • Who are the top contributors? Most popular articles? Newest members? Newest comments? Latest uploaded media? Featured blog, featured profile Titles – guild, moderator (see status later) Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Social Network Bytes Can you help me? How do I get involved? Laurel Papworth Who am I? • • • • • • • Visitor, Anonymous, no Profile Registered, novice Regular, normal Leaders, contributors (see more later) Elders Employees Owner Laurel Papworth http://world.com.au Clearly define… • • • • • • visitor vs registered Premium visitors Appropriate areas for newcomers Regulars Leaders (see more later) Elders Laurel Papworth http://world.com.au Visitors Centre • • • • • • • • • • • About Us FAQ Media/Press Releases Tour, Video, Podcast, Interactive Letter from Host (now: blog) Membership requirements (age, location) Site Map Background, whitepapers Mission statement, backstory, history Overview of features (quick grab) Policies, guidelines, code of conduct Laurel Papworth http://world.com.au Regular Centre • • • • Read/write not read only Access to karma points Show number of posts, length of membership Premium services Laurel Papworth http://world.com.au Social Graph Laurel Papworth http://world.com.au Not a People Graph Thottbot.com 391 allakhazam.com 798 WoW Virtual World WoW site 291 incl. blog blog blog blog blog blog blog blog blog Forums WowWiki1,299 WoW economy Laurel Papworth http://world.com.au Social Network Bytes What are you doing? How do I get involved? Laurel Papworth New & Small • Leader, owner/founder, developer, customer service, staff, moderator – you • A bunch of interested people – them • Accept offers of help, monitor and encorage these (founders) as they will become (elders). • Staff – (unpaid) Volunteers or Contractors (part-time) - Enthusiasts Laurel Papworth http://world.com.au Mix up social and disciplinary? • • • • • • • • Welcome greeter: usually called Angel Host: main leaders who unite with purpose Moderator/editor: evaluate content Moderator/police: warn, ban, remove Teacher: answer newbies, recruit Events/party-er: co-ordinate Admin: leads moderators, writers, team Developer/owner: “god”, bottom line, Laurel Papworth Any of these http://world.com.au can be volunteer. Or paid. Volunteer vs Paid • • • • Status Giving to the community Learn new skills Make networking contacts (career change) Laurel Papworth http://world.com.au Choose your leaders • • • • • • … or your community will choose for you. Or choose together. Encourage behaviour by showcasing it “Spotlights” Rewards… Tools – special chat channels, controlling access, locking down content Laurel Papworth http://world.com.au Type of Community Rewards • Competition community? Then Ratings/Rankings e.g. high scores • Task based community? Then “spotlight” tasks e.g. blog entries • Profit based community? Share the love: auctions, classifieds, storefronts, affiliates • Knowledge based? Then reward with feedback Laurel Papworth http://world.com.au Critique User Generated Content • … or consumer generated media or ‘members creating stuff’. • Quantitative: Check page hits, posting activity or hours logged in. • CrowdSourced – rated and ranked media • Editor sourced – manually collect and exhibit media from members. • Find Usability/SEO consultants who understand Sociability Laurel Papworth http://world.com.au Social Network Bytes How do I behave? It’s War: Rules of Engagement Laurel Papworth Documentation & Tools • • • • • • • Who can join? Technical decisions Behavioural rules Behavioural advice Privacy policy Terms of Use, Terms of Service Tools for leaders Laurel Papworth http://world.com.au Yes Moderators are st00p1d We can’t work out that fcuk really means a naughty word. Oh and “Click here for pr0n”. What does a$$h0le mean? However we ignore OMFG. Do you take offence at Newbie? How about Nubby? Nublet? N00b or n00bie? Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Technical decisions • • • • • • • • Images, video, media What constitutes porn, shock sites Civility Spam Privacy Liability Censorship Ownership of content Laurel Papworth http://world.com.au Documents • • • • Member agreement. Legal Community or Social Guidelines Support Issues Help: FAQ, Knowledgebase Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Official ADMIN???? …there are 650 Admins. And I'm pretty sure the one with Fuck You in the headline and the other one with My Willys Is Bigger than Yours are not real admins… Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Tools for Leaders • Moderators are a community too! • Own titles, own forums, own areas/places • Evidence Locker – remove content to an evidence locker. Do not delete. • Rap Sheet – keep a database of details of Watched, Warned, Banned members Includes, all IP addresses, signup and all email addresses, links to evidence locker, copy of Personal Messages. Laurel Papworth http://world.com.au Social Network Bytes What’s going on? Where’s the party? Laurel Papworth Events • Personal Calendar • Community calendar • Contests • Meetings • Performances • Event co-ordinators (support them) • Transitory forum • Tools *An important moment/highlight in the week. Even an update achieve that… Laurel Papworth http://world.com.au Event Management • Online or Offline? Both? • Plan: Strategy, Location, Infrastructure, ‘staff’ needs, documents, time and place, • Marketing: display information, launch details, staff, troublemakers • Follow up: continue the discussion, distribute the results, plan next one Laurel Papworth http://world.com.au Contests • • • • • • Create debate Quizzes – polls, debates, hot or not Foto of the day - “interesting” Flickr Causes Vampires, Werewolves on Facebook Board games Laurel Papworth http://world.com.au Meetings • • • • • Book club Support physical meeting (not replace) Instant (IRC) with developers Monthly roundup of issues (forum) Create regularity and loyalty Laurel Papworth http://world.com.au Performances • • • • Interviews with developers Podcast interviews Technical training, webinars, webcasts I might put these slideshows up, once a week!  • Who’s on stage this week? Spotlight leaders, elders and owners Laurel Papworth http://world.com.au Social Network Bytes What’s the celebration? Recognising & rejoicing with others Laurel Papworth Ritual and Holidays • • • • Power of belonging Acknowledgement of communication context Community Holidays (Founders day) Passages and Transitions (Funerals) Laurel Papworth http://world.com.au Hello and Goodbye • … and everything in between • Welcome newcomer, one year ‘avatar’ birthday, reaching 1000 posts, finding 5000th friend, most popular leader, farewell • Birthdays, engagements, weddings, pregnancy, birth, divorce, death – particularly death Laurel Papworth http://world.com.au Birthdays Gifts Co-incidence? I think not… Laurel Papworth http://world.com.au Sophie Delezio: 16,000 entries in basic guestbook online community Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au Control some rituals • Thankyou, Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Laurel Papworth http://world.com.au Social Network Bytes All together now? Me and my buddies Laurel Papworth Intimacy vs Growth • • • • Critical masses at tipping point will ‘fork’ Subdivisions can happen naturally Subdivisions can be planned Each subdivision follows the previous presentations today – who, what, why, when and so on. Laurel Papworth http://world.com.au Joomla Laurel Papworth Mambo http://world.com.au Laurel Papworth http://world.com.au Laurel Papworth http://world.com.au More Information? • Contact Laurel Papworth laurel@world.com.au • Blog http://silkcharm.blogspot.com (or on Facebook, or LinkedIn or…  • Ask on the forums http://world.com.au/forum • Based on work by Amy Jo Kim and Jenny Preece and … (on the shoulders of giants). Laurel Papworth http://world.com.au