How to build and maintain vibrant social networks and online communities
اسلاید 1: How to Build and Maintain Vibrant Social Networks and Online CommunitiesLaurel Papworth Social Networks Strategist world.com.au
اسلاید 2: Laurel Papworthhttp://world.com.auSlides03. Why am I here?10. Where do I go?17. Who am I?30. Can you help me?37. What are you doing?44. How do I behave?54. What’s going on?60. What’s the celebration?67. All together now?
اسلاید 3: Social Network Why am I here?Are our reasons aligned?Laurel Papworth
اسلاید 4: Laurel Papworthhttp://world.com.auTypes of Social NetworksFamilyWorkPlaySpiritualityPoliticsGeographicDemographicTopicalActivity
اسلاید 5: Laurel Papworthhttp://world.com.auMazlow’s Hierarchy of Needs adapted by Amy Jo Kim
اسلاید 6: Laurel Papworthhttp://world.com.auThe “Why” of social networkingName – helps if it’s meaningfulSlogan – funky one linerWhy – ‘public’ company reasonsInterface – colours are important !Human story – evil or good?Content, tools, links – what’s inside?
اسلاید 7: Laurel Papworthhttp://world.com.auName and MottoFark.comMother&BabyFacebookiYoMuFlickr MySpaceYouTube…it’s Not News it’s Fark.com? ? (how many friends have you got)…Social Networking for Grownups…Loves You…a Place for Friends (just not MINE)…Broadcast Yourself
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اسلاید 10: Laurel Papworthhttp://world.com.auWhere should I visit?Laurel PapworthSocial Network Bytes Where do I go?
اسلاید 11: Laurel Papworthhttp://world.com.auWhere to go?Areas to meetTools to communicate – blogs, forumsNews to readTools to use – hosted, white label, or selfUseability, sociability, navigation, taxonomy, site maps(plus the “Why’s”)
اسلاید 12: Laurel Papworthhttp://world.com.auHow to you like to communicate?Instant (synchronous), real time support - instant messenger, broadcast, chat channels, SMS, virtual worlds, ventriloDelayed (asynchronous) - email, listserv, blogs, forums, wiki,Either? - Twitter, RSS, APIs
اسلاید 13: Laurel Papworthhttp://world.com.auWho-to-who(m)?One to One - email, personal messages, chatOne to Many - blogs, Many to Many - forumsFew to Few (gated) - follow me services
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اسلاید 15: Laurel Papworthhttp://world.com.auTools to UseHosted Facebook, MySpace, White Label Ning, DIY Drupal,
اسلاید 16: Laurel Papworthhttp://world.com.auSummaryMeeting places (role based) - Newcomer - Off Topic - EldersMeeting places (tool based) - forums - blogs - wikisToolsNews
اسلاید 17: What is my identity?Laurel PapworthSocial Network Bytes Who am I?
اسلاید 18: Laurel Papworthhttp://world.com.auWho am I?Sign me up!Establish identity Establish reputationEstablish trustContext: - system, personal, public (old) - as many profiles as needed (new)
اسلاید 19: Laurel Papworthhttp://world.com.auSign Me Up!Decide on Barrier to Entry and stick to it!Sign up procedure - CAPTCHA, email confirmationWelcome email Username, passwordImporting friends list
اسلاید 20: Laurel Papworthhttp://world.com.au75th on Google Search
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اسلاید 22: Laurel Papworthhttp://world.com.auDon’t want to check contacts now?Don’t want to check contacts now?
اسلاید 23: Laurel Papworthhttp://world.com.auLooking to meet?Description?Starsign?
اسلاید 24: Laurel Papworthhttp://world.com.auUh.Oh.It’s a dating site
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اسلاید 26: Laurel Papworthhttp://world.com.auEstablish IdentityWhat is Public and how Public? What is Gated?What information is Private?What is hidden in the System Profile?Static informationSemi Static Dynamic statusEvolve the profiles – adds interest
اسلاید 27: Laurel Papworthhttp://world.com.auPersonalityAvatarsMultiple identitiesExplain Profile questionsTagline (.sig)Free vs category answers Fun titles and non-sequitors
اسلاید 28: Laurel Papworthhttp://world.com.auEstablish ReputationWho are the top contributors?Most popular articles?Newest members?Newest comments?Latest uploaded media?Featured blog, featured profileTitles – guild, moderator (see status later)
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اسلاید 30: How do I get involved?Laurel PapworthSocial Network Bytes Can you help me?
اسلاید 31: Laurel Papworthhttp://world.com.auWho am I?Visitor, Anonymous, no ProfileRegistered, novice Regular, normalLeaders, contributors (see more later)EldersEmployeesOwner
اسلاید 32: Laurel Papworthhttp://world.com.auClearly define…visitor vs registeredPremium visitors Appropriate areas for newcomersRegularsLeaders (see more later)Elders
اسلاید 33: Laurel Papworthhttp://world.com.auVisitors CentreAbout UsFAQMedia/Press ReleasesTour, Video, Podcast, InteractiveLetter from Host (now: blog)Membership requirements (age, location)Site MapBackground, whitepapersMission statement, backstory, historyOverview of features (quick grab)Policies, guidelines, code of conduct
اسلاید 34: Laurel Papworthhttp://world.com.auRegular CentreRead/write not read onlyAccess to karma pointsShow number of posts, length of membershipPremium services
اسلاید 35: Laurel Papworthhttp://world.com.auSocial GraphNot a People Graph
اسلاید 36: Laurel Papworthhttp://world.com.auWoW site 291 incl. ForumsWoW Virtual WorldWoW economyThottbot.com 391allakhazam.com 798WowWiki1,299blogblogblogblogblogblogblogblogblog
اسلاید 37: How do I get involved?Laurel PapworthSocial Network Bytes What are you doing?
اسلاید 38: Laurel Papworthhttp://world.com.auNew & SmallLeader, owner/founder, developer, customer service, staff, moderator – youA bunch of interested people – themAccept offers of help, monitor and encorage these (founders) as they will become (elders). Staff – (unpaid) Volunteers or Contractors (part-time) - Enthusiasts
اسلاید 39: Laurel Papworthhttp://world.com.auMix up social and disciplinary?Welcome greeter: usually called AngelHost: main leaders who unite with purposeModerator/editor: evaluate contentModerator/police: warn, ban, removeTeacher: answer newbies, recruitEvents/party-er: co-ordinateAdmin: leads moderators, writers, teamDeveloper/owner: “god”, bottom line,Any of these can be volunteer. Or paid.
اسلاید 40: Laurel Papworthhttp://world.com.auVolunteer vs PaidStatusGiving to the communityLearn new skillsMake networking contacts (career change)
اسلاید 41: Laurel Papworthhttp://world.com.auChoose your leaders… or your community will choose for you. Or choose together. Encourage behaviour by showcasing it“Spotlights”Rewards… Tools – special chat channels, controlling access, locking down content
اسلاید 42: Laurel Papworthhttp://world.com.auType of Community RewardsCompetition community? Then Ratings/Rankings e.g. high scoresTask based community? Then “spotlight” tasks e.g. blog entriesProfit based community? Share the love: auctions, classifieds, storefronts, affiliatesKnowledge based? Then reward with feedback
اسلاید 43: Laurel Papworthhttp://world.com.auCritique User Generated Content… or consumer generated media or ‘members creating stuff’.Quantitative: Check page hits, posting activity or hours logged in. CrowdSourced – rated and ranked mediaEditor sourced – manually collect and exhibit media from members.Find Usability/SEO consultants who understand Sociability
اسلاید 44: It’s War: Rules of EngagementLaurel PapworthSocial Network Bytes How do I behave?
اسلاید 45: Laurel Papworthhttp://world.com.auDocumentation & ToolsWho can join?Technical decisionsBehavioural rulesBehavioural advicePrivacy policyTerms of Use, Terms of ServiceTools for leaders
اسلاید 46: Laurel Papworthhttp://world.com.auYes Moderators are st00p1dWe can’t work out that fcuk really means a naughty word. Oh and “Click here for pr0n”. What does a$$h0le mean?However we ignore OMFG. Do you take offence at Newbie? How about Nubby? Nublet? N00b or n00bie?
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اسلاید 48: Laurel Papworthhttp://world.com.auTechnical decisionsImages, video, mediaWhat constitutes porn, shock sitesCivilitySpamPrivacyLiabilityCensorshipOwnership of content
اسلاید 49: Laurel Papworthhttp://world.com.auDocumentsMember agreement.LegalCommunity or Social GuidelinesSupport Issues Help: FAQ, Knowledgebase
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اسلاید 51: Laurel Papworthhttp://world.com.auOfficial ADMIN????…there are 650 Admins. And Im pretty sure the one with Fuck You in the headline and the other one with My Willys Is Bigger than Yours are not real admins…
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اسلاید 53: Laurel Papworthhttp://world.com.auTools for LeadersModerators are a community too!Own titles, own forums, own areas/placesEvidence Locker – remove content to an evidence locker. Do not delete.Rap Sheet – keep a database of details of Watched, Warned, Banned members Includes, all IP addresses, signup and all email addresses, links to evidence locker, copy of Personal Messages.
اسلاید 54: Where’s the party?Laurel PapworthSocial Network Bytes What’s going on?
اسلاید 55: Laurel Papworthhttp://world.com.auEventsPersonal CalendarCommunity calendarContestsMeetingsPerformancesEvent co-ordinators (support them)Transitory forumTools *An important moment/highlight in the week. Even an update achieve that…
اسلاید 56: Laurel Papworthhttp://world.com.auEvent ManagementOnline or Offline? Both?Plan: Strategy, Location, Infrastructure, ‘staff’ needs, documents, time and place, Marketing: display information, launch details, staff, troublemakersFollow up: continue the discussion, distribute the results, plan next one
اسلاید 57: Laurel Papworthhttp://world.com.auContestsCreate debateQuizzes – polls, debates, hot or notFoto of the day - “interesting” FlickrCauses Vampires, Werewolves on FacebookBoard games
اسلاید 58: Laurel Papworthhttp://world.com.auMeetingsBook clubSupport physical meeting (not replace)Instant (IRC) with developersMonthly roundup of issues (forum)Create regularity and loyalty
اسلاید 59: Laurel Papworthhttp://world.com.auPerformancesInterviews with developersPodcast interviewsTechnical training, webinars, webcastsI might put these slideshows up, once a week! Who’s on stage this week? Spotlight leaders, elders and owners
اسلاید 60: Recognising & rejoicing with othersLaurel PapworthSocial Network Bytes What’s the celebration?
اسلاید 61: Laurel Papworthhttp://world.com.auRitual and HolidaysPower of belongingAcknowledgement of communication contextCommunity Holidays (Founders day)Passages and Transitions (Funerals)
اسلاید 62: Laurel Papworthhttp://world.com.auHello and Goodbye… and everything in betweenWelcome newcomer, one year ‘avatar’ birthday, reaching 1000 posts, finding 5000th friend, most popular leader, farewellBirthdays, engagements, weddings, pregnancy, birth, divorce, death – particularly death
اسلاید 63: Laurel Papworthhttp://world.com.auBirthdaysGiftsCo-incidence? I think not…
اسلاید 64: Laurel Papworthhttp://world.com.auSophie Delezio: 16,000 entries in basic guestbook online community
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اسلاید 66: Laurel Papworthhttp://world.com.auControl some ritualsThankyou, Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou Thankyou
اسلاید 67: Me and my buddiesLaurel PapworthSocial Network Bytes All together now?
اسلاید 68: Laurel Papworthhttp://world.com.auIntimacy vs GrowthCritical masses at tipping point will ‘fork’Subdivisions can happen naturallySubdivisions can be plannedEach subdivision follows the previous presentations today – who, what, why, when and so on.
اسلاید 69: Laurel Papworthhttp://world.com.auJoomlaMambo
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اسلاید 72: Laurel Papworthhttp://world.com.auMore Information?Contact Laurel Papworth laurel@world.com.auBlog http://silkcharm.blogspot.com (or on Facebook, or LinkedIn or… Ask on the forums http://world.com.au/forumBased on work by Amy Jo Kim and Jenny Preece and … (on the shoulders of giants).
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