In search of social media

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Social Media is a two-way communications channel. 

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Ideas Complime.. ComplaiMemamnits ts a 2 row mn 1 Fa ~ ion ‏ا‎ ; 35 00 0 AS 0 Needs » 

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The 4 P’s Still Relevant? 

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The 5 C’s 

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Conversatio 

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What’s gonna stop you? 

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۱ No access without ۱ permission 

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PY 7 ‏لج‎ ۱ ۵ات 5 2 s ‏وه‎ 4 

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Bureaucrac 

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Lack of Top Level Support 

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Lack of racniliircac 

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How do | measure it? 

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Fan Mentions 

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fe Custome r Servic Conversions 7 ‏ميهد = تست تن‎ 

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ah ۳۳ ۷ 60۳۷۵۲۵۵864 ۲ that Convert , 

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Ok what’s next? 

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موز IGNORE EVER 

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Where did the time go? 

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twitter ome fe Rnd Stee Hn Sonat 3 davidalston Peres ee @gameplanhayden Campfire ‏مهو‎ ‎1 tonight? Oooh, | gotta get me to ae David Alston the Grocery store to get me my ‏مد‎ 5 eds up Marketing marshmallows :) #tbc09 sat and Community at Radian6, amateur ‏ها مد عمج‎ racing out St at flack photographer, improv ‏ی‎ uy, outdoor lover, a achucteran @Secanpanik@sonnyl @adancahen speaker, Johnny Cash ] taruara fo tae guy Sex yaaa fan & blogger at lies TweetPR.com srg ‏موس‎ poll tty in Farmington, ME 8 Retin /davidalston at: Flickr scr Hey he Us Friendfeed ‏يهم‎ * : ۲ Facebook & ] egy a boon to0 ng eso Linkedin ‘no Rostlr Scr ana 

In search of social media @davidals Social Media is not a media. Social Media is a two-way communications channel. Social Phone Etiquette Complime Ideas ComplainMemesnts Crisi ts Influence s Competit Crowd rs ion s Campaig n Needs The 4 P’s Still Relevant? place Promotion 2 Product 2 Price 2 & Target Market The 5 C’s Content Community Conversatio Collaboration Connections The Yellow Brick Road: The B2B What’s gonna stop you? Policie culture Bureaucracy Momentum Window Dressing Misinformatio n Lack of Top Level Support Lack of a Plan Lack of Commitment Lack of How do I measure it? Share of Conversation Share of Voice Fan Mentions Point of Need Leads Custome r Service Conversions Sentiment Conversations that Convert Engagements Influenc er Mentions & Types of Conversat ions Ok what’s next? Where did the time go? Connect?