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Measuring the impact of new library services

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Measuring the impact of new library services Dr. Roswitha Poll Münster Impact / outcome Outcomes are the results of library use as affecting the individual user Impact shows not the quality of the service, but the "quality" of individuals in consequence of using the service Impact / outcome of cultural institutions knowledge information literacy academic or professional success social inclusion individual well-being Impact / outcome of library services changes in skills and competences changes in attitudes and behaviour changes in the structure of the library's clientele higher social inclusion higher success in research, Impact of a library's services on the outcomes of its parent institution Outcomes of universities recruitment and retention of students recruitment and retention of excellent The academic staff library effective teaching can - high graduation rates support - high grades in examinations nearly all - high employment rates after of these examination goals effective research - high renown and use of research results and publications - renown of faculties and research Reasons for measuring impact of new services accountability special funding needed: evidence of positive effects results-based budgeting justifying investment into change management of resources rising expenses for new services higher workload when introducing new services increasing demand for new services new allocation of resources necessary promotion of the library's role communication of benefits New services (includes services replacing or complementing traditional serv Electronic services (examples) regional/national catalogue databases portals online ordering and delivery personalized services online reference digitized collections electronic publishing online self-paced training Internet access via the library New non-electronic services (examples) group work areas study landscapes for problem-based learning Methods of measuring impact of new services Problems of measuring Most tested methods are time-consuming Data not available because of data protection rules Results of projects not comparable because of different data collection methods Influences . Services have different outcome on and value for different user groups It is difficult to prove that changes in competences or behaviour are indeed individual due to library use s are diverse Methods of measuring impact of new services Use statistics as measures of impact new electronic media frequency of use location of use Usersforms are familiar withsearches, downloads) of use (sessions, range resources used before and after introducing a the use ofofelectronic service resources and services use statistics for a new service (e.g. online delivery) change of use in traditional services change in remote use number of new users that had not used the library that had not used the same service in traditional form percentage of the primary user group using electronic services new Methods of measuring impact of new services Qualitative measures Asking users: print or online surveys, focus groups, interviews What knowledge have they of the new Exit service? surveys most Did they find the new service useful? useful Use of services (frequency, location of use) What problems? Did they get training for a new service? useful? Have they improved skills by using a new service? Methods of measuring impact of new services Qualitative measures Asking academic teachers Do new services support teaching and research? Do they encourage students to use new services? For what purpose do they use new services? Anecdotal evidence What help do users need for what service? Asking library staff Was there a change of skills after the introduction of a new service? Methods of measuring impact of new services Other methods ls on a new tests: can assess user skills before and after training a o g service o to g in d r mining: performance monitoring / data can document changes in s o e cc om searching by a new service a – utc s e o m d te can report on failures or success and on coshoppers": "mystery t c u pe they perceived in their skills o improvements d nex e t c u e p ex analysis of documents and bibliographies compiled by users: Is there a change in - resources used - accuracy of citations - number of electronic resources cited? Practical examples Implementing a regional portal for academic libraries Methods used: use statistics, surveys of academics Statistical results Survey results: Academics said they Higher percentage of external users Higher use of most electronic resources change of • saved time by the integrated competences, search attitudes, • changed their seeking ways • found access easier behaviour • found broader covering of relevant information • became acquainted with new resources • used more interdisciplinary search Practical examples Opening a group learning area Methods used: use statistics, survey to students Statistical results Physical visits to the library have increased change in attitudes, Survey results: behaviour, Students said they personal well• work more frequently in th being library • work more frequently in gr • learn from group members attended library training o electronic services • find working in the library more attractive Practical examples Changing the journal collection to electronic form Methods used: use statistics, survey to faculty Statistical results  online versions were accessed 10 times more  usage of an online article 5.4 times cheaper  high decline in print usage  remote use increased  physical library visits decreased • change of Survey results: attitudes and behaviou In 1998 r a number of academics were sceptical as to E-journals • In 2002 it was exceptional for faculty staff not to use the electronic version Practical examples Implementation of an inquiry-based instruction program Method used: Analysis of bibliographies in students' research papers Results of the analysis  increase in citations to scholarly journals higher awarenes of  no significant differenc in other scholarly topics journals  accuracy of citation  currency of resources  competence of judging Impact of new services on the library Changes in organization and resource allocation investment of funds, room, staff time staff training user training change of workflows changes in organizational structure Replacement of traditional by electronic services: possible improvements in speed of delivery accuracy of delivery ease of access relevance for users market penetration Impact of new services on the library Impact on costs Probably transforming a service from traditional to electronic form will not reduce costs But: Higher use will reduce cost-per-use Impact on traditional services possible decrease in - circulation - copying - physical visits may be counterbalanced by - comfortable surroundings in the library - group working areas - good in-house IT equipment Outcome projects eVALUEd: in "evidence base", University of Central England: Toolkit for evaluating electronic information services http://www.evalued.uce.uk/index.htm IMLS (Institute of Museum and Library Services): outcomebased evaluation of projects http://www.imls.gov/index.htm ARL New Measures Initiative: several projects - Learning outcomes - Higher education outcomes research review - MINES (Measuring the impact of networked electronic services) http://www.arl.org/stats/newmeas/index.html Outcome projects IBEC: Information School of the University of Washington and University of Michigan School of Information: Toolkit for assessing the impact of information in communities http://ibec.ischool.washington.edu/default1024.aspx SCONUL and LIRG (Library and Information Research Group): impact initiative and mailing list http://www.jiscmail.ac.uk/archives/lis-impact.html IFLA Section Statistics and Evaluation: working group on outcome/impact; bibliography of literature and projects worldwide http://www.ulb.uni-muenster.de/outcome.html Don't throw away the old bucket until you know whether the new one holds water. Swedish Proverb A new broom sweeps clean, but an old broom knows the corners. Virgin Islander Proverb Men learn little from success, but much from failure. Arabian Proverb To change and to improve are two different things. No matter how much the world German Proverb changes, cats will never lay eggs. Bambara Proverb

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