THE INTERNET AND THE NEW INFORMATION TECHNOLOGY INFRASTRUCTURE

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۲ ۰ ۰ Chapter 9 THE INTERNET AND THE NEW QNEORMA HPN TECHNOLOGY | INFRASTRUCTURE 940 ©2009 by Prxcace Wd 

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۲ ۰ ۰ Chapter 9 THE INTERNET AND THE NEW QNEORMA HPN TECHNOLOGY | INFRASTRUCTURE 9. ©2009 by Prxcace Wd 

Chapter 9 THE INTERNET AND THE NEW INFORMATION TECHNOLOGY INFRASTRUCTURE 9.1 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure OBJECTIVES • What is the new information technology (IT) infrastructure for business? Why is connectivity so important in this infrastructure? • How does the Internet work? What are its major capabilities? • How can organizations benefit from the Internet? 9.2 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure OBJECTIVES • What are the principal technologies for supporting electronic commerce and electronic business? • What management problems are raised by the new information technology (IT) infrastructure? How can businesses solve these problems? 9.3 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure MANAGEMENT CHALLENGES 9.4 • Taking a broader perspective on infrastructure development • Selecting technologies for the new information technology (IT) infrastructure © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The New Information Technology (IT) Infrastructure for the Digital Firm Enterprise Networking and Internetworking Enterprise Networking • Arrangement of organization’s hardware, software, network, and data resources • Creates a company-wide network linking many smaller networks Internetworking • 9.5 Links separate networks into an interconnected network © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The New Information Technology (IT) Infrastructure for the Digital Firm The New Information Technology (IT) Infrastructure Figure 9-1 9.6 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The New Information Technology (IT) Infrastructure for the Digital Firm Standards and Connectivity for Digital Integration Connectivity • Measures how well computers and computer-based devices communicate Open System 9.7 • Software systems • Operate on different hardware platforms © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The New Information Technology (IT) Infrastructure for the Digital Firm Standards and Connectivity for Digital Integration Models of Connectivity for Networks 9.8 • Transmission Control Protocol/Internet Protocol (TCP/IP) • Open Systems Interconnect (OSI) • 802.11b • Bluetooth © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The New Information Technology (IT) Infrastructure for the Digital Firm (TCP/IP) Reference Model Figure 9-2 9.9 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm What is the Internet? Internet Service Provider (ISP) 9.10 • Commercial organization with a permanent connection to Internet • Sells temporary connections to subscribers © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm Internet Technology and Services Information appliance • 9.11 Device customized to perform few specialized computing tasks with minimal user effort © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm Client/Server Computing on the Internet 9.12 Figure 9-3 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm Internet Tools for Communication Electronic Mail (E-Mail) • Connects people worldwide • Creates productivity gain LISTSERV 9.13 • On-line discussion groups • Uses e-mail broadcast from mailing list servers © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm Analysis of an Internet Address Figure 9-4 9.14 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm Internet Tools for Communication Chatting • Live, interactive conversations over public network Instant messaging 9.15 • Chat service • Allows participants to create their own private chat channels © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm Internet Tools for Communication Telnet • Network tool • Allows users to log on to one computer system while working on another File Transfer Protocol (FTP) • 9.16 Tool for retrieving and transferring files from a remote computer © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The Internet: Information Technology Infrastructure for the Digital Firm The Next Generation Internet and Internet 2 Internet2 9.17 • Research network with new protocols and transmission speeds • Provides an infrastructure for supporting high bandwidth Internet applications © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Overview 9.18 • Based on a standard hypertext language called hypertext markup language (HTML) • Combines text, hypermedia, graphics, and sound • Handles all types of digital communication • Uses graphical user interfaces for easy viewing © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Searching for Information on the Web Search Engine • Locates specific sites or information on Internet Shopping Bot 9.19 • Software with varying levels of built-in intelligence • Helps electronic commerce shoppers locate and evaluate products or services © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Searching for Information on the Web “Push” technology • Obtains relevant information on networks Multicasting • 9. Transmission of data to a selected group of recipients © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Intranets and Extranets Firewall • Hardware or software placed between an organization’s internal network and external network • Prevents outsiders from invading private networks Extranets • 9.21 Private intranets extended to authorized users outside company © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Model of an Extranet Figure 9-5 9. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web The Wireless Web • Web-based applications • Enables users to access digital information from the Internet • Wireless Web Standards: – – – – – – 9. Wireless Application Protocol (WAP) WML (Wireless Markup Language) Microbrowser I-mode M-Commerce Challenges Voice portals © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Figure 9-6 9. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web WAP Versus I-Mode 9. Figure 9-7 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web M-Commerce Challenges 9. • Keyboards and screens of cell phones tiny and awkward to use • Very slow data transfer speeds • Minimal memory and limited power supplies in Internet-enabled phones • Web content primarily in text with very little graphics • Incompatible technologies © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure The World Wide Web Organizational Benefits of Internet and Web Technology 9. • Connectivity and global reach • Reduced communication costs • Lower transaction costs • Reduced agency costs • Interactivity, flexibility, and customization • Accelerated distribution of knowledge © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Support Technology for Electronic Commerce and Electronic Business Web Servers and Electronic Commerce Servers Hit • Entry into Web server’s log file • Generated by each request to the server for a file Electronic commerce server software • 9. Provides functions essential for running e-commerce Web sites © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Support Technology for Electronic Commerce and Electronic Business Customer Tracking and Personalization Tools 9. • Collecting and storing data • Combining data with already stored data • Analyzing the data • Identifying customer preferences and trends © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Support Technology for Electronic Commerce and Electronic Business Web Content Management Tool • 9. Software to facilitate collection, assembly, and management of content on Web site, intranet, or extranet © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Support Technology for Electronic Commerce and Electronic Business Web Site Performance Monitoring Tool 9.31 • Monitors time taken for downloading Web pages • Identifies broken links between Web pages, Web site problems, and bottlenecks © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Support Technology for Electronic Commerce and Electronic Business Web Hosting Services 9. • Company with large Web server computers • Maintain Web sites of fee-paying subscribers © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Management Issues and Decisions The Challenge of Managing the New Information Technology Infrastructure 9. • Loss of management control • Connectivity and application integration challenges • Organizational change requirements • Hidden costs of enterprise computing • Scalability, reliability, and security downtime © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 9 The Internet and the New information Technology Infrastructure Management Issues and Decisions Some Solutions 9. • Change management • Education and training • Data administration disciplines • Planning for connectivity and application integration © 2003 by Prentice Hal Chapter 9 THE INTERNET AND THE NEW INFORMATION TECHNOLOGY INFRASTRUCTURE 9. © 2003 by Prentice Hal