صفحه 1:
۷/۵ (
All Fizz and No Substance?
صفحه 2:
۷/۵ (
Understanding the substance
behind the buzzwords.
صفحه 3:
aA
2.0 Words sum it all up...
صفحه 4:
aA
2.0 Words sum it all up...
Read
صفحه 5:
2.0 Words sum it all up...
Read Write
صفحه 6:
User Experience, Expectations, Mindset
Surfing
Browsing
Consuming
صفحه 7:
User Experience, Expectations, Mindset
Surfing Connecting
Browsing Collaborating
Consuming Creating
Sharing
صفحه 8:
User Experience, Expectations, Mindset
Megabytes of published
text and photos
صفحه 9:
User Experience, Expectations, Mindset
Megabytes of published Gigabytes of shared
text and photos audio and video
صفحه 10:
User Experience, Expectations, Mindset
I passively
consume
صفحه 11:
User Experience, Expectations, Mindset
I passively We actively
consume participate
صفحه 12:
Technology
Static Pages
HTML
@kbps
صفحه 13:
Technology
Static Pages Dynamic و
HTML Platform Ss
@kbps XML, AJAX, |
RSS, API 1
صفحه 14:
eA
Business Philosophy
Own the user
صفحه 15:
Business Philosophy
Own the user User generated,
user defined
صفحه 16:
Business Philosophy
Keep users locked in
walled gardens (portals)
صفحه 17:
Business Philosophy
Keep users locked in Openly host & distribute
walled gardens (portals) feeds, widgets, players,
apis
صفحه 18:
Business Philosophy
Land grab: dominate the
market
صفحه 19:
Business Philosophy
Land grab: dominate the —_Long Tail: there's room
market for everybody
صفحه 20:
Business Philosophy
Control
صفحه 21:
eA
Business Philosophy
Control Connect
صفحه 22:
So what?
Why is it useful to distinguish between
Web 1.0 and Web 2.0?
صفحه 23:
For the same reason we distinguish between
infants, toddlers, children, teenagers, and adults.
What's the difference?
Maturity
صفحه 24:
Different stages of maturity require
different approaches to achieve
different outcomes.
صفحه 25:
It is a continuum.
But there are distinct differences.
From boom to bust
an era began and ended.
A new era started with uptake of
broadband, mature standards
Different approaches.
Different expectations.
Different outcomes.
Web 1.0
1994-2001
Web 2.0
2004-
صفحه 26:
Understand the past. Notice the patterns.
Understand what has changed. And why.
To understand where we're heading.
To understand where the opportunities lie.
صفحه 27:
Some substantial opportunities, so far...
Svea) (ele) MySpace, YouTube, Last.fm
$500 million $1.5 billion $280 million
۱۱2۶ ۰۰ حدم Salesforce, Google, Xero
$5 billion $157 billion $60 million
Threadless, Etsy, PONOKO vesic neruecurng
$20 million Crafters &
Mompreneurs
Wikipedia, MIT Open University
Facebook, 37Signals, Flickr, Delicious, Upcoming, LinkedIn,
Wordpress, Lulu, Netflix, Digg, Bloglines, Feedburner, Zoho,
Jotspot, TheyWorkForYou, SlideShare, Twitter, ZoomIn, Flixster,
PlanHQ, Atlassian, CampaignMonitor,...
صفحه 28:
Thank you.
philip@xero.com
turntable.com/blog
slideshare.net/turntable/webstock-web20-debate
edithis.info/webstock
