روند دیجیتال ۴
اسلاید 1: #2Deliveronourbasicpromises.Creativitymustfirstdeliveronusability,utilityandoffersbeforeany“bellsandwhistles”.#1Lessriskexperimentationandwithmoneymeanswemustpeoplealways,clearlyshowmeaningfulandvalue.worthwhile
اسلاید 2: 61%wanttoandbeableaccessstores’toscaninformationbarcodesonprices.other9%usedafriendcellphonetoatextproductmessageashopping.aboutwhileCouponsiteshavebeenthesecond-most-visitedcategoryontheInternet,behindjobsites,forayear.eMarketerMay,2009Interactive,2009ResourceBIGresearchBusinessWeek,Quidco/YouGov,HitWise,andSource:August34%havelookedatbeforeanonlinereviewatleastoncemakingapurchase.62%ofUKshopperscommunitiesconsultonlinebeforebuying.
اسلاید 3: Momswithteenssaidtheinternet...Helpedmesavemoneythroughaccesstoeasierpricecomparisons,coupons,anddealalerts.Helpedmebecomeasmartershopper;productreviewsandratings,blogsandproductinformationhashelpedmemakemoreinformedpurchases..Source:BIGresearchandResourceInteractive,August2009
اسلاید 4: HalfofBritishconsumersnowbuyonpromotionbutitisnotallaboutmoneyoffanddiscounts,it’saboutvalue.Source:Mintel
اسلاید 5: includeshelpwithmakingpurchasedecisionsandrediscoveringlostskillssoyoudon’thavetopaysomeoneelsetodoit.
اسلاید 6: Ifpeopleappeartobeaskingmorequestions,butlesstrustingofadvertising...Forbusinessesthismeanstrustandtransparency.90%trustfromrecommendationsthepeopletheyknow.70%trustconsumeropinionsthatarepostedonline.inTrustSource:Neilsen,Advertising2009
اسلاید 7: ...butthishasforcedsomebrandstousetechnologyandcontenttostarttalkinginalesshyberbolic,moretransparentandopen,almosthumanway.69%trusteditorialcontent!70%trustbrandwebsites!2009inNeilsen,TrustSource:AdvertisingForbusinessesthismeanstrustandtransparency.
اسلاید 8: Anewrealismabouttechnologyanditseffects.
اسلاید 9: #2Thetroughisn’tthatdisillusioning.Theskydidn’ta&fll
اسلاید 10: VISIBILITYPeakofInflatedExpectationsPlateauofProductivitySlopeofEnlightenmentTroughofDisillusionmentTechnologyTriggerTIMEInnovatorsEarlyAdoptersEarlyMajorityLateMajorityLaggardsSource:Gartner’sHypeCycle
اسلاید 11:
اسلاید 12: Remember“NewMedia”?“Labelitandyoucansellit.”-Anonymous
اسلاید 13: Thelegaciesofrevolutionsaresometimesmoreinterestingandlongerlasting.
اسلاید 14: CreativityJustasSocialMedia
اسلاید 15:
اسلاید 16: “It’srealpeoplehavingrealconversationsaboutrealobjectsandideas.”
اسلاید 17: FlirtPromoteyourselforyourworkMakenewbusinesscontactsOrganiseaneventforacauseMakenewfriendsMakeplanswithfriendsStayintouchTeensAdults0102030405060708090100Whydopeoplereallyusesocialnetworks?Butwhataboutconnectingwithbrands?Sources:PewInternetAndAmericanLifeProject,TaraHunt
اسلاید 18: Gurussoldafutureofpeopleworshippingbrandsby“friending”themandhaving“conversations”.OK,butwhataboutconnectingwithbrands?adigression15,740Socialmediaexperts,“gurus”,“ninjas”&“superstars”onTwitter(+3.5xsinceMay!)
اسلاید 19: Phew,thereitis.Yes25.50%No74.50%HaveyoueverfollowedabrandonTwitter?Yes40.10%No59.90%Haveyouever“friended”abrandonFacebookorMySpace?GigaTweet,‘09,Sources:FeedRazorfishState,PerformicsPenn5millionbrandmentionsabranddayonTwitter,150millionmentionspermonth.48%ofthosewhosawabrandmentionedonthatTwitterdidresearchonbrand.
اسلاید 20: Butwhy?Offers.Sowhatcanwedo?Source:RazorfishFeed‘0923.5%43.5%22.7%IamacurrentcustomerExclusivedealsoroffersOtherpeopleIknowarefansofthebrandInterestingorentertainingcontentService,support,orproductnewsOther32.9%36.9%Whatistheprimaryreasonyou“friend”abrand?IamacurrentcustomerExclusivedealsoroffersOtherpeopleIknowarefansofthebrandInterestingorentertainingcontentService,support,orproductnewsOther6.3%3.5%0.4%WhatistheprimaryreasonyoufollowabrandonTwitter?6.2%18.2%5.0%0.7%
اسلاید 21: BRANDTHEIR
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