صفحه 1:
(۱۱۵۵
How to Use Facebook for Business
Mike Volpe Ellie Mirman
VP Inbound Marketing Inbound Marketing Manager
HubSpot HubSpot
Twitter: @mvolpe Twitter: @ellieeille
صفحه 2:
How to Participate on Twitter
Home Profile Find People Settings Help Sign out
What are you doing?
Showing folks how to particioate in the #hubspot webinar via Twitter:
http-/search twitter com/search?q=%23h:
Latest: Next webinar is on Howto Use Faceboo
booked up! Butyou can siga-up for the archive
hitp:nbrtyw3it
lusiness - all
صفحه 3:
How to Participate on Twitter
Ewitter [mts [
Advanced Search
Realtime results for #hubspot 0.05 seconds | G6) Feed for this query
© Lwitter these results
Looking forvard to the webinar! #hubspot sa aaa
about 3 hours ago - Reply - View Twest - {> Show Conversation
9 9 Any Language 7
ellieelle: @prmana Great question - sneak preview: No! Just have the one profi,
Ez prmaria: @ellieeilie great. thanks! | think it adds a "more real” connection maybe?
امن
E prmaria: @ellieeille Do you recommend that you ke:
be you, be personal, be appropriate... #hubspot ‘Trending topics:
about 3 hours 0و۵ ۰ Reply - View Tweet - Sf Show Conversation tmagoie
Christmas
) have so many biz contacts now on my "personal" F
out 3 hours ago Reply - View Tweet - > Show Conv
about FaceBook for Business!
A lookadoo @eliieeille Looking forward to archived ve
out 4 hours ago - Reply - View Tweet
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صفحه 4:
Agenda
What is Facebook & Why is it
Important?
How to Get Started
How to Create Your Business Page
5 Tips for Promoting Your Business
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What to Measure & How
صفحه 5:
Outbound Marketing
صفحه 6:
Inbound Marketing
Blog SEO Social Media
TechCrunch Google
<> EF Live Search renee
Linked ff)
You YAHOO! a come
(& Technorati” 9 ۳۳
۲/۹۵
صفحه 7:
Rethinking Marketing
Inbound Marketing
SEO / SEM
Blogging
Social Media
RSS
Free tools/trials
Public Relations
Permission
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Qutbound Marketing
* Telemarketing
* Trade shows
* Direct mail
* Email blasts
٠ Print ads
۰ TV/radio ads
Interruption
صفحه 8:
What is Facebook?
Facebook is a social utility that connects you
with the people around you.
rim) lela) 4
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صفحه 9:
Why You Should Care
Over 120 million active users
Adding 250,000 new users each day since Jan 07
4“ most trafficked website
Most trafficked social media site
Top Social Search Engine
More than 55,000 networks
More than half are outside of college & fastest
growing demographic is 25 years or older
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صفحه 10:
“P’m 48. I don’t understand
this Social Media stuff.”
* Similar to a business
cocktail reception
* Without constraints
of time or space
صفحه 11:
Business Cocktail Party Advice
* Meet people and start conversations
¢ Answer questions — help others
¢ Ask questions — trust others’ advice
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Social Media = Cocktail Party
Become a real member of the community
Add value to the community
* Ask and answer questions
More effective than live cocktail parties
* No boundaries of time or space
* Other people can listen in easily
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صفحه 13:
Agenda
What is Facebook & Why is it
Important?
How to Get Started
How to Create Your Business Page
5 Tips for Promoting Your Business
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What to Measure & How
صفحه 14:
How to Get Started
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صفحه 15:
Business vs. Personal Accounts
Hubs ¢ Business accounts are
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limited to managing
your Business Page
and Advertising
* Add personality and
humanize your brand
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صفحه 16:
Build Your Personal Profile
¢ Photo
Work / edu info
¢ Networks
ی
¢ Interests,
photos, etc.
¢ Applications
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صفحه 17:
Privacy
facebook Home Profile Friends Inbox (2 مما عا
@ Privacy UD, Privacy Settings
Profile >
Control who can see your profie and yersond information ا
پم
Control who can search for you, and how you can be contacted,
=] News Feed and Wall +
هاع ههام اعو نهر كا your profle end to your fierds' News Feeds,
Applications >
Control what informaton is avalable to applications you use وه Facebook.
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صفحه 18:
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5م
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| 6۳۱ ]۱ ۱۱۳۸۱۵۲ ۱
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Profiles are for people, not companies.
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صفحه 19:
Connect with Friends
۳1 7 Friends need to be
requested and
mutually accepted
* Friend Finder
۱
Feel ۰ 56۲۳6۵ — Classmates, ری
Coworkers, Names
beled
Recently Added
Find people you know on Fad اه
Your friends an Facebook are the sarge f|
real world, You can use an’
Invite Friends
Find Friends
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صفحه 20:
Agenda
What is Facebook & Why is it
Important?
How to Get Started
How to Create Your Business Page
5 Tips for Promoting Your Business
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What to Measure & How
صفحه 21:
Create a Business Page
مو وس لس لو
Create New Facebook Page
بای
http://www.facebook.com/pages/create.oh
Note: You must be logged in to create a Page.
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صفحه 22:
Build Your Business Page
Company ABC AGrovse nore Products
‘Your Page has been created.
Tostart, add nformaton or unload a picture,
cit Page
Fit Admins
Become a Fan
Add to my Page's Favorites
Pei) a ee ees Eo
Fea | Ads race | Pages | Hep fos
Company ABC
© nck tofages |View Page [Delete Pose
Information GS This Page has not been
0 published. Tomake this
[Profile Picture (Ett) Page publ, publish this
Change the main picture that represents you on Facetook. Pose.
& Basic Info (cuit) News for Page Admins
Set founced, [Ep Staring fe right content with
the rightusers
دج مت
Deshboard and rectory
@ Detailed Info (Edi
Edt webste, company overview, mssion and products تست
9 Tezeboo: Pages ths
صفحه 23:
Publish Your Page
0 ا Poe
Bi | Ads Merager | Pages | Help ens
Company ABC
۳ Back to Pages | View Page | Delete Page
2S This Page has not been ای
published. To make this 7
Profile Picture (Edit) Page publc, publish ths
ع Change the main picture that represents you on Facebook,
بت نت AL Basic Info (edit)
‘Set founded. {EE Sharing the right content with
the right users
Tig Sep 3
Detailed info (Eat) Dashboard and Directory &
یی Edit website, company overview mission and products
Facebook Pages Insider's Guide
موه 399m
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صفحه 24:
Become a “Fan”
Company ABC ‘rows more Products
Your Page has been created.
Tostart, add information o upload a picture,
Edt Page
Edit Admine|
Become Fan
[Add to my Page's Favorites
Pages
Kedient, Inc. ردصا
Technology Product / Service
5
St Hubspot
وعم eee, Pet
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صفحه 25:
Agenda
What is Facebook & Why is it
Important?
How to Get Started
How to Create Your Business Page
5 Tips for Promoting Your Business
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What to Measure & How
صفحه 26:
Tip #1: Create an Engaging Page
facebook tome Profile Friends Inbox (2)
HubSpot ‘ Srowsemare مه 9 Eve nts
¢ Videos
5 |« سوت
5 ۰
¢ Blog Articles
Y simply RSS 3
HubSpot Inbound Internet Marketing Blog
Hubspat's Inbound Intemat Marketing Blog
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صفحه 27:
Tip #2: Leverage the Viral Nature of
Facebook — News Feed
News Feed shows
updates on your and
your friends’ activity
First thing you see when
you login
Your updates show on
your profile “Wall”
Allow users to engage
with you — each activity
is shared with their
network
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liveFeed >
News Feed Status Updates Photos Posted Items
صفحه 28:
Tip #3: Draw on Your Network
Email your opt-in mailing list
Include link in your email signature
Blog about your Facebook Page
Post a link or badge on your website or blog
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صفحه 29:
Tip #4: Optimize for Search
¢ Facebook Search ¢ Public Search
¢ Based on # Fans * Check your settings
Your Public Search Listing Preview
‘Your privacy settings allow people to find and see this public search listing.
صفحه 30:
Tip #5: Advertise on Facebook
Ce A a منم 8 STC)
22-200
Facebook Ads
Reach the exact audience you want with
relevant targeted ads.
or manage your existing ads
http://www.facebook.com/advertisin
Note: You must be logged in to create an ad
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صفحه 31:
What Do You Want to Advertise?
¢ Advertise a website or something on Facebook
(Page, Group, or Event you manage)
(Gl Advertise on Facebook
Get startedn four easy steps.
Help: Ceatingan Ad
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صفحه 32:
Create Your Ad
Help: Creatng an ad
2. Create your Ad
Ads ere reviewed to ensure thatthey meet our content guidelines, We recommend reviewing
ing Example Ad
> Nou shauid ale add an
image ncreace ad did
through-ate
Daniel Tyre is
a fan of
Hubspot
We Lave Markating
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IF you love marketing, youl
love our Free Internet
Marketing Kit, Learn about
SEO, blogs, social media,
lending pages and mere.
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1 alist of suggested best practices
1» alist of common reasons forrejection
Building Example Ad
‘You should aso add an image to
increase ad cick-through-ate
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1d Social Actons, (71
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Dinbound marketing Summit (group: 457 members)
| (#عطمهه 1821 :منميه) عمسا
Title:
Body:
Photo:
Social Actions:
صفحه 33:
Target Your Audience
¢ Target by Location, Gender, Age, Keywords, etc.
[ 3. Reach the exact audience you want Help: Targeting an Ad ]
location: [UpitedSates 2
everywhere O py State/Province Oxy city
sec male ۳۶
وت
(interests, Favorite music, movies, job tes, et.)
Education: @all O college Grad On College © In igh School
Workplaces:
Relationship: [Jsingle [inaRebationship engaged D1] married
Interested In: yen [E]women
® 32,184,120
2
Iwant to reach people age 18 and older in the United States.
0 people
Count updates automatically
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صفحه 34:
Set Your Budget
* Choose Pay Per Click or Pay Per View
* Click Through Rate on Facebook is LOW! Go PPC
4. Price your Ad Help: Pricng an Ad
Pay for Clicks Pay for Views
t you want to spend per day? (min USSi.00)
Daily Budget: Whatis the
uss) 50.00
Your ad willbe displayed in the Ad Space, Home Page, or bath.
‘Max Bid: Whatie the most you
uss, 1.50
© Run my adonly during specified dates
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صفحه 35:
Agenda
What is Facebook & Why is it
Important?
How to Get Started
How to Create Your Business Page
5 Tips for Promoting Your Business
Hubspyt
What to Measure & How
صفحه 36:
Friends, Fans, Activity
Ti | AdsManager | Pages | Help ee |
Insights: HubSpot
DO مممعس يد مود سمه | موده لك ا و
(Chore a graph: | NevFans | a
Pine Views
aigue Views |
fea |
New Fans
Recs or
Wall Posts I
مي سود
Reviews |
Photo Views | |
صفحه 37:
Facebook Ad CTR, Traffic, Cost
ad
سدع | 1
Hubspot Loves Marketing Boeke Careaore
ally stats forthe week of [RIE 7
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و = os ۰ ox suspot Loves
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sea ai 2 a Hubsppt
موه sections 38
(Co Greate Siler ae)
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صفحه 38:
Organic Traffic & Ad Traffic
Referrale Summary
Others
[Facebookéal (4.8%)
J Google [search] (155%) تا امو
hupspotcom (6.2%)
[AdWords] (7.8%) biog hubspot.com (9.2%)
Referrer
Vstors = Leads conv. %
Google [search]
1,456 26 1.786%
[FacebookAd}
facebook.com
twitter.com
196 5 2.551%
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صفحه 39:
1ت 3
05 اس
5 اس
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Traffic, Leads, Customers
350
300
250
200
150
100
صفحه 40:
Thank You!
Learn more about HubSpot:
http://www.hubspot.com/demo
Become a Fan:
http://facebook.hubspot.com
Join Marketers:
http://facebook.promarketers.com
Mike Volpe
VP Inbound Marketing
}) Ellie Mirman
| Inbound Marketing Manager
Twitter: @mvolpe Twitter: @ellieeille
Hubspyt
صفحه 41:
(۱۱۵۵
HubSpot
Inbound Marketing System
صفحه 42:
Inbound Marketing System
Content
(3 ۰
Blogs
Landing Social
eco ٠ ۱96012
230
Intelligence
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صفحه 43:
Getting Found: On-Page SEO
Keyword Grader
٠ Determine what keywords to optimize
your pages around based on
relevance, search volume, and how
difficult it will be to rank on the first
page of Google
٠ Identify critical long tail words (high
conversion rates, low competition)
+ Monitor your rank against competitors
for each keyword/phrase
* Determine the specific page on your
site that is ranking for each
keyword(phrase) and how to make
further improvements
=
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صفحه 44:
Getting Found: Off-Page SEO
Link Grader
Identify opportunities to
generate more return from your
existing links
Monitor your live inbound links
and which inbound links are
producing the most value for you
Aggregate your competitors
inbound links to discover new
link building opportunities that
you have not taken advantage of
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صفحه 45:
Getting Found: SEO for Your Whole Site
Page Grader
Analyze each page of your site to
see which produce the most
value for you (traffic, leads,
ranked keywords, links)
Automatically recommend
improvements to optimize each
page of your site
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صفحه 46:
Getting Found: Blogosphere
Blogging
Enable easy, natural process to
consistently update content on your
site, achieve more frequent search
engine crawls, and improve
authority
Develop an audience of email and
RSS subscribers
Attract more inbound links (“link
bait”)
Write keyword rich content to
attract more high conversion rate
traffic
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Hubspot
a
Hubspot’s Inbound hateme ing Blog Huot Mare
2g. vt, Outbound Marketing
=
vac Subtest vi Ea
صفحه 47:
Track Your Competitors
Search Marketing | [un Pos
Keyword Bradler Suggest Keywords Website Graver Link Grader Page Grader ۶
Website Grader
Googe كه
Wobsits دود Traffic. log Inbound delidowus © Indexed 60096 00
Website اكد 0 Rak Links. Bookmarks Pages 10
a a a a @ a
biog. hubspot.com 15,3468 | 10,705
‘wvews hubspot.com 70,753, 15,731 42,204
onstartuns.com tonsa 18.782) 45.178
websitegradar corn 30,260 افيا
8
Compare site:
صفحه 48:
Lead Intelligence
Track the full path of all of your
leads through your web site
Automatically develop more
intelligence around each lead
(number of visits, time on site,
pages visited, comments written
on blog, documents downloaded,
information submitted via web
forms created)
Increase close rate through
improved lead quality
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صفحه 49:
Making Better Marketing Decisions
Analytics
٠ Integrated reports in HubSpot
software allow you to understand
the effects of all your marketing
activities so you can optimize your
efforts and allocate your time and
money towards the programs that
generate the most leads and sales
for your business
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صفحه 50:
Actionable Marketing Insights
HubFeed
¢ HubFeed “watches” your Internet
marketing efforts and delivers
highlights and actionable insights
based on your data
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صفحه 51:
HubSpot Methodology and Consulting
٠ Our Internet Marketing Consultants
are experienced in all aspects of online
marketing and specifically trained on
HubSpot's products and
methodologies
* Consulting sessions focus on these
topics based on the specific needs of
the client
Like Video?
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صفحه 52:
HubSpot Training Materials and Resources
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صفحه 53:
Thank You!
Learn more about HubSpot:
http://www.hubspot.com/demo
Become a Fan:
http://facebook.hubspot.com
Join Marketers:
http://facebook.promarketers.com
Mike Volpe
VP Inbound Marketing
}) Ellie Mirman
| Inbound Marketing Manager
Twitter: @mvolpe Twitter: @ellieeille
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صفحه 54:
Additional Blog Articles
٠. http://blog.hubspot.com/blog/tabid/6307/bid/27
78/Now-Any-Business-Can-Tap-53-Million-
Facebook-Users-For-Free.aspx
¢ http://blog.hubspot.com/blog/tabid/6307/bid/43
85/How-to-Use-Facebook-to-Get-a-99-Discount-
on-Traditional-B-to-B-Advertising.aspx
¢ http://blog.hubspot.com/blog/tabid/6307/bid/42
48/Social-Networks-Business-or-Pleasure.aspx
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