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نماد(
amazon
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AWS: A New World of
Exploration
Andy Jassy
Senior Vice President,
Amazon Web Services
August 16th 2011
Amazon’s Three Businesses
Consumer Business
(retail)
Tens of millions of active
customer accounts
Eight countries:
US, UK, Germany,
Japan, France, Canada,
China, Italy
Seller
Business
Sell on Amazon websites
Use Amazon technology
for your own retail website
Leverage Amazon’s
massive fulfillment center
network
Developers/
IT Infrastructure
Business
Cloud computing
infrastructure for hosting
web-scale solutions
Hundreds of thousands of
registered customers in over
190 countries
How did Amazon get into Cloud Computing?
?
How did Amazon get into Cloud Computing?
We’d been working on it for over a decade
Development of a platform to enable sellers on the Amazon global
infrastructure
Internal need for centralized, scalable deployment environment for
applications
Early forays into web services proved developers were hungry
for more
Led To Pursuing A Broader Mission
Enable businesses and developers to use web
services* to build scalable, sophisticated
applications.
*What people now call “the Cloud”
AWS Platform
Your Application
Common Use Cases
• Web site hosting
• Application hosting / SaaS hosting
• Internal IT application hosting
• Content delivery and media distribution
• High performance computing, batch data processing, and
large scale analytics
• Storage, backup, and disaster recovery
• Development and test environments
Big Data
• The new “Cloud” in hype cycle
• What does it really mean?
• Cloud changes the viability/cost of collecting, storing, analyzing
and sharing data
• AWS building blocks actually let customers realize this vision
• People no longer constrained by having to know which
questions they want to answer
Hundreds of Thousands of Customers
in 190 Countries
Growing Partner Ecosystem
Cloud Scales: Amazon S3 Growth
449 Billion
Peak Requests:
290,000+
per second
262 Billion
102 Billion
40 Billion
2.9 Billion
Q4 2006
14 Billion
Q4 2007
Q4 2008
Q4 2009
Q4 2010
Total Number of Objects Stored in Amazon S3
Q2 2011
Each day AWS adds the equivalent server
capacity to power Amazon when it was a
global, $2.76B enterprise
(circa 2000)
AWS Pace of Innovation is Intense
» Free Monitoring EC2
» Amazon Route 53
» Amazon SNS
» RDS Reserved
» PCI DSS Level 1 Certification
» Combined AWS Data Transfer
» CloudFront Default Root
» Mobile SDKs (Android, iPhone)
Savings
» Startup Challenge 2010
» Large Object S3 Support
» Amazon EMR Bootstrap Actions
» CloudFront Invalidation
» Florida POP
» Amazon ELB Session Stickiness
» Import/Export APAC
» Amazon RDS in EU
» New Singapore Region
» AWS Elastic Beanstalk
» CloudFront HTTPS
» Amazon Simple Email Servic
» Amazon RDS Read
» NYC Edge Location
» Improved AWS Support “Bron
Replicas
» Lowers Pricing HTTP
» Amazon CloudWatch Console
» Suse EC2 Linux
» AWS Import Export GA
» EMR JobFlow Debugging
» Amazon SNS Console
» Amazon SNS
» VM Connector
» Simple DB Consistent
» Amazon ELB HTTPS
»
Amazon
S3
Console
» Tokyo Region
Reads
» AWS Free Tier
»
Amazon
EBS
» AWS Support JP
» Simple DB Conditional
» EMR Resizing Cluster
CloudWatch
Puts
» New VPC
» AWS Java SDK
» Windows BYOL
» Singapore Pop
» CloudFront
Private
Streaming
» Amazon EC2 Reserved
Instances
with Windows, Extra Large
High
Memory Instances
» Amazon S3 Versioning
Feature
» Consolidated Billing for AWS
» Amazon S3 Lowered
»
» Amazon SQS Longer
Pricing
Dedicated
retention, Free Tier
Instances
»
CloudFront
GA,
SLA
Amazon S3 Bucket
» Windows
»
S3
Multipart
Policies
2008 R2
» GPGPU Instance Types
» Amazon VPC IP Address
» ISO27001/2
Certification
» Cluster Compute » Lowered Pricing
EC2
» AWS CloudFormation
Instances
» AWS IAM
» Amazon S3 Static Websites
Amazon S3 RRS » Amazon VPC Console
» VPC in »EU
» AWS IAM Website Login
Notifications
» Amazon
RDS in US-west » Micro Instances
» Paris Edge Location
» Amazon Linux AMI
» Amazon CloudFront
» Amazon EC2 Tagging,
Access Logs
Filtering, Idempotency,
» Amazon RDS Multi-AZ
» Oracle Certified AWS
» Amazon S3 RRS
» AWS PHP SDK
» Amazon RDS Console
Evolving AWS Worldwide Infrastructure
AWS Regions
Amazon Edge Locations (CloudFront & Route 53)
Security is our #1 priority
Cloud uses the same security measures used in the last 30 years
Physical datacenter security
Network
Hardware
Certifications and Accreditations
ISO 27001
Payment Card Industry (PCI) Data Security Standard (DSS)
FISMA Compliant Controls
SAS – 70 Type II
Identity Access and Management Controls
Virtual Private Cloud
New World of IT
Old World:
High Cap Ex
Old World:
High Cap Ex
New World:
Low Variable Expense
Old World:
Charge as much as you can
Old World:
Charge as much as you can
New World:
Only pay for what you use
Old World:
Guess on capacity needs
Predicting infrastructure need is difficult
Actual Usage
Compute Power
Customer
Dissatisfaction
Predicted Usage
Waste
Time
Old World:
Guess on capacity needs
New World:
Scale seamlessly up,
Shed capacity as you wish
Number of EC2 Instances
Example: Video App on Amazon EC2
Scaled to peak of
5,000 instances in 3 days
Launch of a
Facebook
modification
Old World:
Need a new server?
See you in 2 or 3 months!
Old World:
Need a new server?
See you in 2 or 3 months!
New World:
Spin up hundreds, even thousands of
servers in minutes
Old World:
Undifferentiated Heavy Lifting
Undifferentiated Heavy Lifting
Contract negotiation
Server hosting
Bandwidth management
Purchase decisions
Moving facilities
Scaling and managing physical growth
Heterogeneous hardware
Legacy software
Coordinating large teams
Old World:
Undifferentiated Heavy Lifting
New World:
Focus scarce engineering resources
on Agency mission
The Private Cloud …New World or
Old ?
Turn Capex into a Variable Expense
Low Variable expense
Only pay for what you use
Scale seamlessly up; shed capacity as you wish
Spin up hundreds, even thousands of servers in minutes
Focus scarce engineering resources on agency mission
Today, we announce a new region…
AWS GovCloud (US)
Supporting our US Government Customers
Targeted at US Government entities and contractors
supporting them
FISMA Moderate Compliant Controls
US Persons-only access; Located in the US
Supports ITAR compliant requirements
VPC in AWS GovCloud (US)
Amazon Virtual Private Cloud
•Put the cloud behind your firewall
•Dedicated Instances (optional)
•DirectConnect (optional)
Solution Providers for AWS Government Customers
Over 100 Government Agencies
GSA Infrastructure-as-a-Service BPA
Award
Agencies using AWS to support their
mission . . .
Including:
NASA – Jet Propulsion Laboratory
Mars Exploration
Rovers
Deep Space
Network
ATHLETE
Robot
Carbon in the Arctic Reservoir
Vulnerability Experiment
Mars Science
Laboratory
Lunar Mapper
Mission Project
Mars Science Lab - Curiosity
Fast Motion Field Test - Image Processing in the Cloud
•Massively parallel computations on EC2
Image Stitching (panorama generation)
Stereo Correlation (depth perception)
Large Image Tiling
Elasticity
•Zero to a few hundred cores, back to zero – in a few weeks
Pay-as-you-go
•Mission paid only for what it used
European Space Agency
ESA Centre for Earth Observation
•Data collected by Satellites stored in
Amazon Simple Storage Service
(S3)
•Earth science data provided to organizations
around the world – 50,000 users at peak,
30 TB at a time
Scalability
•Scale up storage infrastructure as much as needed
Speed and Agility
•Avoided time to procure dedicated hardware with on-demand service
Closing thoughts
Keys in Choosing a Cloud
Focused on security
Cloud experience
Flexibility
Listen to customers and iterate quickly
Continue to lower costs for customers
In the fullness of time…
Thank You!
Andy Jassy
ajassy@amazon.com