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نماد( amazon ‘webservices

AWS: A New World of Exploration Andy Jassy Senior Vice President, Amazon Web Services August 16th 2011 Amazon’s Three Businesses Consumer Business (retail) Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Developers/ IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries How did Amazon get into Cloud Computing? ? How did Amazon get into Cloud Computing? We’d been working on it for over a decade Development of a platform to enable sellers on the Amazon global infrastructure Internal need for centralized, scalable deployment environment for applications Early forays into web services proved developers were hungry for more Led To Pursuing A Broader Mission Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call “the Cloud” AWS Platform Your Application Common Use Cases • Web site hosting • Application hosting / SaaS hosting • Internal IT application hosting • Content delivery and media distribution • High performance computing, batch data processing, and large scale analytics • Storage, backup, and disaster recovery • Development and test environments Big Data • The new “Cloud” in hype cycle • What does it really mean? • Cloud changes the viability/cost of collecting, storing, analyzing and sharing data • AWS building blocks actually let customers realize this vision • People no longer constrained by having to know which questions they want to answer Hundreds of Thousands of Customers in 190 Countries Growing Partner Ecosystem Cloud Scales: Amazon S3 Growth 449 Billion Peak Requests: 290,000+ per second 262 Billion 102 Billion 40 Billion 2.9 Billion Q4 2006 14 Billion Q4 2007 Q4 2008 Q4 2009 Q4 2010 Total Number of Objects Stored in Amazon S3 Q2 2011 Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000) AWS Pace of Innovation is Intense » Free Monitoring EC2 » Amazon Route 53 » Amazon SNS » RDS Reserved » PCI DSS Level 1 Certification » Combined AWS Data Transfer » CloudFront Default Root » Mobile SDKs (Android, iPhone) Savings » Startup Challenge 2010 » Large Object S3 Support » Amazon EMR Bootstrap Actions » CloudFront Invalidation » Florida POP » Amazon ELB Session Stickiness » Import/Export APAC » Amazon RDS in EU » New Singapore Region » AWS Elastic Beanstalk » CloudFront HTTPS » Amazon Simple Email Servic » Amazon RDS Read » NYC Edge Location » Improved AWS Support “Bron Replicas » Lowers Pricing HTTP » Amazon CloudWatch Console » Suse EC2 Linux » AWS Import Export GA » EMR JobFlow Debugging » Amazon SNS Console » Amazon SNS » VM Connector » Simple DB Consistent » Amazon ELB HTTPS » Amazon S3 Console » Tokyo Region Reads » AWS Free Tier » Amazon EBS » AWS Support JP » Simple DB Conditional » EMR Resizing Cluster CloudWatch Puts » New VPC » AWS Java SDK » Windows BYOL » Singapore Pop » CloudFront Private Streaming » Amazon EC2 Reserved Instances with Windows, Extra Large High Memory Instances » Amazon S3 Versioning Feature » Consolidated Billing for AWS » Amazon S3 Lowered » » Amazon SQS Longer Pricing Dedicated retention, Free Tier Instances » CloudFront GA, SLA Amazon S3 Bucket » Windows » S3 Multipart Policies 2008 R2 » GPGPU Instance Types » Amazon VPC IP Address » ISO27001/2 Certification » Cluster Compute » Lowered Pricing EC2 » AWS CloudFormation Instances » AWS IAM » Amazon S3 Static Websites Amazon S3 RRS » Amazon VPC Console » VPC in »EU » AWS IAM Website Login Notifications » Amazon RDS in US-west » Micro Instances » Paris Edge Location » Amazon Linux AMI » Amazon CloudFront » Amazon EC2 Tagging, Access Logs Filtering, Idempotency, » Amazon RDS Multi-AZ » Oracle Certified AWS » Amazon S3 RRS » AWS PHP SDK » Amazon RDS Console Evolving AWS Worldwide Infrastructure AWS Regions Amazon Edge Locations (CloudFront & Route 53) Security is our #1 priority Cloud uses the same security measures used in the last 30 years Physical datacenter security Network Hardware Certifications and Accreditations ISO 27001 Payment Card Industry (PCI) Data Security Standard (DSS) FISMA Compliant Controls SAS – 70 Type II Identity Access and Management Controls Virtual Private Cloud New World of IT Old World: High Cap Ex Old World: High Cap Ex New World: Low Variable Expense Old World: Charge as much as you can Old World: Charge as much as you can New World: Only pay for what you use Old World: Guess on capacity needs Predicting infrastructure need is difficult Actual Usage Compute Power Customer Dissatisfaction Predicted Usage Waste Time Old World: Guess on capacity needs New World: Scale seamlessly up, Shed capacity as you wish Number of EC2 Instances Example: Video App on Amazon EC2 Scaled to peak of 5,000 instances in 3 days Launch of a Facebook modification Old World: Need a new server? See you in 2 or 3 months! Old World: Need a new server? See you in 2 or 3 months! New World: Spin up hundreds, even thousands of servers in minutes Old World: Undifferentiated Heavy Lifting Undifferentiated Heavy Lifting Contract negotiation Server hosting Bandwidth management Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams Old World: Undifferentiated Heavy Lifting New World: Focus scarce engineering resources on Agency mission The Private Cloud …New World or Old ?   Turn Capex into a Variable Expense   Low Variable expense   Only pay for what you use   Scale seamlessly up; shed capacity as you wish   Spin up hundreds, even thousands of servers in minutes  Focus scarce engineering resources on agency mission  Today, we announce a new region… AWS GovCloud (US) Supporting our US Government Customers Targeted at US Government entities and contractors supporting them FISMA Moderate Compliant Controls US Persons-only access; Located in the US Supports ITAR compliant requirements VPC in AWS GovCloud (US) Amazon Virtual Private Cloud •Put the cloud behind your firewall •Dedicated Instances (optional) •DirectConnect (optional) Solution Providers for AWS Government Customers Over 100 Government Agencies GSA Infrastructure-as-a-Service BPA Award Agencies using AWS to support their mission . . . Including: NASA – Jet Propulsion Laboratory Mars Exploration Rovers Deep Space Network ATHLETE Robot Carbon in the Arctic Reservoir Vulnerability Experiment Mars Science Laboratory Lunar Mapper Mission Project Mars Science Lab - Curiosity Fast Motion Field Test - Image Processing in the Cloud •Massively parallel computations on EC2  Image Stitching (panorama generation)  Stereo Correlation (depth perception)  Large Image Tiling Elasticity •Zero to a few hundred cores, back to zero – in a few weeks Pay-as-you-go •Mission paid only for what it used European Space Agency ESA Centre for Earth Observation •Data collected by Satellites stored in Amazon Simple Storage Service (S3) •Earth science data provided to organizations around the world – 50,000 users at peak, 30 TB at a time Scalability •Scale up storage infrastructure as much as needed Speed and Agility •Avoided time to procure dedicated hardware with on-demand service Closing thoughts Keys in Choosing a Cloud Focused on security Cloud experience Flexibility Listen to customers and iterate quickly Continue to lower costs for customers In the fullness of time… Thank You! Andy Jassy ajassy@amazon.com

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