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» وا ممتطدوع a popular style or
practice, especially in clothing,
۳ ,or furniture. /
* Because the more technical
term costume is regularly linked to
the term "fashion", the use of the
former has been relegated to
special senses like
wear, while “fashion”
generally means clothing, including
the study of it.
* Feminine, masculine,
7 MI
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« show who we are and depict our
personality in the terms of visual
information.
« In the way we choosing clothes we show
our attitude to world and other people.
"some kind of communication
* All the parts of it build the main stream of
fashion. But in spite of our personality
every person at the world have something
in common. There are a lot of traits which
build the fashion of today.
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= Common replete identical life style
= Modern society create fashion on
branding. There are not companies
and manufactures anymore.
Customers think in the terms of
brands.
" Watches, shoes, jewelry, sun
glasses.... Fashion creates styles of
everything we wear.
" The same is true t the attitude of
cuisines. They have their own
identity. French people and those
who love French cuisine eat Coq au
van. Fans of Chinese food prefer
chicken corn soup, etc.
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“It is all about how society feels itself
سیم mentally. Fake fashion has not life.
People and societies create fashion
and make it the standard of life.
" Fashion is the representative of
modern ethics also.
* Fashion is something we deal with
everyday.
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5 ۰ One certain thing in the fashion world is
change. We are constantly being
bombarded with new fashion ideas from
music, videos, books, and television.
Movies also have a big impact on what
people wear.
* Fashion is an endless popularity contest.
" High fashion is the style of a small group
of men and women with a certain taste
and authority in the fashion world.
People of wealth and position, buyers for
major department stores, editors and
writers for fashion magazines are all
part of Haute Couture (“High Fashion” in
French).
©
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۱
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* Popular fashions are close to impossible to
trace.
* short skirts and boots worn by teenagers in
England in 1960, blue jeans became so popular
in the U.S., or how hip-hop made it from the
streets of the Bronx to the Haute Couture
fashion shows of London and Milan.
* It’s easy to see what’s popular by watching sit-
coms on television
= “In the perspective of costume history, it is
plain that the dress of any given period is
exactly suited to the actual climate of the
time.” according to James Laver, a noted
English costume historian.
* Once identified, fashions begin to change. ea
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* Fashion is a state of mind. A spirit,
an extension of one’s self.
* Most of all fashion is about being
comfortable with yourself,
translating self-esteem into a
personal style.
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" Fashion is a means of self-expression that
allows people to try on many roles in life.
* It’s a way of celebrating the diversity and
variety of the world in which we live. to
keep life interesting.
* It’s a way of measuring a mood that can
be useful in many aspects, culturally,
socially even psychologically. fashion
shouldn’t be taken too seriously
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* The collections in Paris, New York
and Milan, and now London,
typically set the stage for the
industry one year in advance.
Though, | think the street is the real
barometer of style.
« More and more designers are
drawing their inspiration from life
on the street. So once again, there
is a link to personal style and
fashion. A teenager can throw
something together without
thinking about it and it can trigger a ©
new trend_
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* It depends on my day, mood and what’s
clean. If | have an important meeting or
presentation, | put more thought into what |
will wear. But on my most days, | dress to my
mood which can range from funky to retro to
classical. Then again, there are days when
my laundry basket dictates what | ultimately
wear.
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* Political influences
* Technology influences
* Social influences
* Economic influences
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