Theories of Motivation
اسلاید 1: MotivationBita BakhshiReza Rafiei
اسلاید 2: MotivationMotivation: Giving people incentives that cause them to act in desired ways.The objective of motivating employees is to lead them to perform in ways that meet the goals of the department and the organization. Because supervisors are largely evaluated on the basis of how well their group as a whole performs, motivation is an important skill for supervisors to acquire.
اسلاید 3: Theories of motivationTheories of motivation. Content theories of motivation attempt to identify what things motivate people. Maslow’s hierarchy of needs, McClelland’s theory of achievement, power, and affiliation needs, and Herzberg’s two-factor theory of motivation are explained.
اسلاید 4: Theories of motivationAll of the theories depend on the individual’s perception of what is a valued motivator. What will be perceived as a motivator depends on the individual’s needs.
اسلاید 5: Content theories“Content theories” of motivation focus on the content of the motivator. Three researchers whose content theories of motivation are widely used are Abraham Maslow, David McClelland, and Frederick Herzberg.
اسلاید 6: Maslow ‘s Hierarchy of NeedsMaslow assumes that what motivates people is unmet needs. According to Maslow, the needs that motivate people fall into five basic categories: physiological needs (the most basic need), security needs, social needs, esteem needs, and self-actualization needs (the highest-level need).
اسلاید 7: Maslow ‘s Hierarchy of NeedsPhysiological needs are the ones required for survival. Security needs involve keeping oneself free from harm. Social needs are the desire for love, friendship, and companionship. Esteem needs are the need for self-esteem and the respect of others. Self-actualization needs describe the desire to live up to one’s full potential. People may be seeking to meet more than one category of needs at a time.
اسلاید 8: McClelland’s Achievement-Power-Affiliation TheoryThis motivation theory is based on the assumption that through life experiences, people develop various needs. The three needs include:(1) The need for achievementthe desire to do something better than it has been done before.(2) The need for powerthe desire to control, influence, or be responsible for other people.(3) The need for affiliationthe desire to maintain close and friendly personal relationships.
اسلاید 9: People have all of these needs to some extent.The relative strength of the needs influences what will motivate a person.
اسلاید 10: Hertzberg’s Two-Factor TheoryEmployees’ satisfaction and dissatisfaction stem from different sources.Dissatisfaction results from the absence of what Hertzberg calls hygiene factors.salaryrelationship with othersSatisfaction results from the presence of motivating factors.opportunities
اسلاید 11: The supervisor has control of many of the motivating factors, includingrecognition,responsibility,advancement, andpersonal growth.
اسلاید 12: Process Theories of MotivationAnother way to explain motivation is to look at it as a process.Two major process theories are expectancy-valence theory and reinforcement theory.
اسلاید 13: Vroom ‘s Expectancy- Valence TheoryVictor Vroom assumes that people act as they do to satisfy needs they feel. He sets out to explain what determines the intensity of people’s motivation.
اسلاید 14: He explains that motivation depends on two things:(1) Valencethe value a person places on the outcome of a particular behavior.(2) Expectancythe perceived probability that the behavior will lead to the outcome.
اسلاید 15: The strength of motivation equals the perceived value of the outcome times the perceived probability of the behavior resulting in the outcome. In other words, people are most motivated to seek results they value highly and think they can achieve.
اسلاید 16: This theory is based on employees’ perceptions of rewards and whether they are able to achieve those rewards. It is important to note that employees may place different values on rewards and their ability to achieve the outcome than does the supervisor. Supervisors need to determine from the employees what is rewarding and what is possible to achieve.
اسلاید 17: ReinforcementSupervisors can encourage or discourage a particular kind of behavior by the way they respond to the behavior. Consequences can be thought of as:(1) Reinforcementthe desired consequence for behavior. This term is used to indicate positive consequences for desired behavior. This is also used to indicate the outcome for ceasing negative behavior.
اسلاید 18: (2) Punishmentan unpleasant consequence of a behavior a supervisor wants to end. This is sometimes described as negative reinforcement
اسلاید 19: Behavior Modification: The use of reinforcement and punishment to motivate people to behave in certain way.For long term results, positive reinforcement is more effective than punishment.Punishment can lead to what is called learned helplessness.Employees who are repeatedly punished will eventually believe that they are unable to succeed.
اسلاید 20: Supervisors must consider individual differences in designing rewards.What motivates one person may not motivate another.Likewise, not all rewards are under the control of the supervisor.Organizational policy, labor contracts, and laws may dictate what an employee may receive.
اسلاید 21: Financial Incentives Some supervisors and other managers assume that the main thing employees want out of a job is money. Based on the content theories of motivation, it makes sense to say that money motivates people when it meets their needs. When a person has high financial demands and relatively low income, money may be a motivator. If an individual is financially comfortable, nonfinancial rewards, such as a sense of accomplishment, are increasingly important.
اسلاید 22: Financial incentivesSeveral financial incentives are discussed, including piecework systems, production bonus systems, commissions, suggestion plans, group incentive plans, profit-sharing, and gainsharing.
اسلاید 23: Piecework systemPiecework System: Payment according to the amount produced.This system pays people according to how much they produce.Piecework pay systems are usually based on an individual’s performance, but may be based on the department’s overall performance. It is often used to pay independent contractors, for example, farm workers and independent writers.
اسلاید 24: Production bonus systemEmployees in a production department may receive a basic wage or salary plus a bonus that consists of a payment for units produced. This method has been used extensively in manufacturing. It is less common today. inconsistent with producing quality because it emphasizes quantity often includes a quality factor where a bonus is paid on good units produced
اسلاید 25: CommissionsIn a sales department, employees may earn commissions. the payment linked to the amount of sales completed Most organizations that pay a commission also pay a basic wage or salary.
اسلاید 26: Payments for suggestionsIn companies with suggestion programs, employees are paid for suggestions for improvements. Typically, for the employee to receive payment, the suggestion must be adopted or save some minimum amount of money. A common practice is for payment to be linked to the saving realized.
اسلاید 27: Group incentive plansThe group incentive plan pays a bonus when the group as a whole exceeds some objective. For example, a company may pay a bonus when a department, sales region, or other work unit meets sales goals. The bonus may also depend on meeting organizational goals either by itself or in combination with work unit goals.
اسلاید 28: GainsharingAn extension of the group incentive plan.The company encourages employees to participate in making suggestions and decisions on how to improve the way the company or work group operates.As performance improves, employees receive a share of the greater earnings.Seeks to motivate through financial rewards and psychological rewards.
اسلاید 29: Pay InformationIn our society money is considered a private matter, and most people don’t talk about what they earn.Does secrecy help or hurt?To motivate employees, the organization must let them know what they hope to earn.Organizations often publish pay ranges.
اسلاید 30: MotivatorsMaking work interesting increases the likelihood of employees giving work their full attention and enthusiasm. Some ways to make work more interesting are job rotation, job enlargement, and job enrichment
اسلاید 31: MotivatorsSupervisors will likely have limits on the types of motivators they can use. But they can motivate their employees by making work interesting through such means as job rotation, job enlargement, job enrichment, and contact with users of the product or service.
اسلاید 32: Job rotationJob rotation involves moving employees from job to job so as to give them more variety. Job rotation requires that employees have relatively broad skills. This means the supervisor and organization must provide for cross-training or training in the skills required to perform more than one job. The opportunity to learn new skills can in itself motivate employees.
اسلاید 33: Job enlargementJob enlargement means that duties are added to a job. For example, in a factory a machine operator may be given the added task of setting up the machine.
اسلاید 34: Job enrichmentJob enrichment is the incorporation of motivating factors into a job. The kinds of factors that are considered to enrich a job are the ones Herzberg called motivators. Specific factors include giving employees more responsibility to make decisions, more recognition for good performance, and making jobs more challenging.
اسلاید 35: When jobs are modified to make them more interesting, it is important for the organization and supervisor to remember that not all employees are motivated by the same things or at the same time. Some employees will see job modification as a way to get them to do more for the same amount of money. This may also be true of job rotation and job enlargement.
اسلاید 36: Another way to make work meaningful is to give employees some contact with the people who receive and use their products or services. Sometimes the supervisor can arrange to have workers visit the users of the products or services.
اسلاید 37: For example, when a user of manufactured products is having trouble, a visit from employees may serve two purposes. First, employees may be able to help the user of the product. Second, employees will learn and understand more about the product from the users’ point of view.
اسلاید 38: Flextime: a policy that grants employees some leeway in choosing which eight hours a day or which 40 hours a week to work.Job sharing: an arrangement in which two part-time employees share the duties of one full-time job.
اسلاید 39: Employees ultimately decide how they are going to perform or not perform. A supervisor can influence employees’ behavior through the use of rewards and other incentives. Supervisors are a significant factor in creating the environment in which employees work.
اسلاید 40: The Pygmalion EffectThe Pygmalion effect is the direct relationship between expectations and performance. This is similar to the well-used phrase of “self-fulfilling prophesy.” When a supervisor relates the message that he or she does not expect employees to be able to accomplish a task, it is likely they won’t. However, if the supervisor conveys high expectations, employees are likely to succeed.
اسلاید 41: SummaryProviding rewards that are valued is very important. The content theories of motivation indicate that a variety of rewards may motivate and that not all employees will value the same rewards at the same time.
اسلاید 42: The supervisor’s challenge is to determine what rewards will work for particular employees at particular times. Although supervisors may not be able to control some rewards such as wages or benefits, they have great freedom to administer rewards such as praise and recognition. Supervisors may have discretion in job assignments and additional training opportunities.
اسلاید 43: Whatever rewards the supervisor uses, they should be recognized by the employee as linked to performance. If there is a connection, employees should be aware of it and understand it. Linking rewards to the achievement of realistic objectives is a way to help employees believe they can attain desired rewards.
اسلاید 44: If a supervisor is to succeed at motivating, he or she has to remember that employees will respond in varying ways. As much as possible the supervisor should respond to individual differences.Communication with employees is a necessary ingredient in learning about employees.Encouraging employees to participate will help the supervisor learn more about the employee.People also want to know how they are doing.
اسلاید 45: Feedback will provide the employee with information to help them move closer to accomplishing personal, department, and company goals. This will also provide the supervisor with an opportunity to praise an employee. The attention of the supervisor may also be motivating to the employee whether the feedback is positive or a corrective action.
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