پیچ دک استارتاپ seomoz

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Moz عم eae 

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The Next Stage of Moz: ۱ URNS ula a ‏ری‎ ‎Software, and our roadmap to being Seattle's next $1 Billion company 8 Rand Fishkin, CEO & Co-founder, SEOmoz ‏لالال.‎ 1 

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A Little Moz History (now in color!) ‘Moy's collection of tools becomes a singular, campaign-based web app. Prices rise to $98 / $499 / '$1999 permonth, Sept. 2010 ‘SEOmezis moving from Just “SEO” to social media, abl 5500161 عع0هن كداز مقط مق اازت + لمهم ریز ‎web |‏ تدمع موه ‎index and link graph,‏ ی ‎ ‎ ‎ ‎0 ‎festment ‎ ‎‘S€Omot launches its firstsubscription ‎ ‎Deeply in debt, and falling to get traffic to clients! sites, Rand starts ‎ ‎2004 ‎and drops cut of Uw, 2classes from {graduation to work fulltime w/ Gillan ‎ ‎| Rand stars working. ‏مدید‎ building websites fo ‎ ‎Gillian (Rand's Mom) founds the ‎Sores ‏ان‎ ‎ ‎ ‎00 Ta ‎ ‎By 2007, it was all paid off, thanks to the magical super-awesomeness of SEO! ‎ ‎ ‎ ‎ 

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سر تا یر جاه مم /كاتكان 5ع القع وطاناى +101 م 00 $10,000,000 000,000 ممه $4,000,000 $2,000,000 3 (metre Revere ‘Corning Revere Monty te 

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How’d We Do That? 

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| Comment Marketing ai INBOUND MARKETING! Es (AKA all the “free” traffic sources) «__ rm La 

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That's what we want to help other companies measure + improve through our ‎based software.‏ _ سس( ‎ 

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Macroeconomic Trends that Benefit Moz 5 

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Marketing Spend is Still Unbalanced vs. Behavior Historical and Projected Advertising Spending by Media 200 

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۶ 5۴01 Organic Marketing is Under-Invested Soxial Networking Organic drives 90%+ of traffic 0 eeu ‏عت م‎ ی یت یا Paid Advertising وعباليك ندم داع 1ه 1096> ‎traffic‏ ‏أممه اي 3 5 

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It’s a Data-Driven World and Efficiency is King a ( DO MORE WITH LESS! GIVEN THE RIGHT TOOLS + DATA, I CAN DO THE WORK OF 10! WE NEED MORE FREE ‘TRAFFIC, BUT IT ONLY SCALES W/ PEOPLE Executives Marketing Managers Web Marketers {(Stuckinnio Midaticom) (Organicus Ninjtsu) (Sealevelis HIPPOdronica) 

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Problem(s) We’re Here to Solve 5 

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Organic Web Marketing is Poorly Understood Measure Traffic a 8۵0۱ ۷۷ 0115120 مروع ‎tin ROI Traffic/Branding/Customer‏ نا ‎Positive Channels ۱۰۳۰۰ ۱۱۱0 Rea‏ ‎Marketing Channels‏ 1 

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The Web Marketer’s Weekly Analytics Challenge Every week (sometimes daily), web marketers need to log in to each of these services (or a suitable substitute) to collect their KPls: Many (75%+) Most (~50%): some (~16 Google Analytics Bing Webmaster Tools SEOmoz Facebook Insights Google Alerts PostRank Twitter (Topsy/Hootsuite) Feedburner FourSquare Google Webmaster Tools Bitly Google Local Yahoo! Site Explorer Yelp 

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Specific, Painful Web Marketing Tasks Each of these requires special tools, large amounts of manual labor or custom-built, in-house/agency solutions: 

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Our Target Market 5 

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Marketers ormance Market (PPC. Display. Behavioral Affliate, etc) Old School (non web) Marketers 0 s to da ری 

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We Help Marketers Who Focus on Organic ۸۵25 ۵۵ 1279۱۵۵ 

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002 Immediate Customer Targets: These titles/job functions represent our current (2011-13) targets: Consultant/Agency (35% of current members) Director of Marketing SEO Consultant Blogger SEO Specialist Organic Marketing Consultant Social Media Expert Search Marketer Search + Social Consultant site Owner Online Marketing Manager Wet Marketing Consultant Webmaster Director of Growth Domainer Inbound Marketer 

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Where are We Today? 5 

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CO Se ‏ارت توافت‎ # ‏ع6‎ 5 / 6 Avg. Customer Lifetime Value Implied Customer Life ‏رتیه‎ Avg. Cost of Paid Acquisition Ba 0 Avg. Monthly Revenue / Subscriber 

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% of Free Trials Converting to Paid aa exon Cola) Email Subscribers Crawling, Serving, Hosting + Processing ~$180K / Month 

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Planned Investment Round a 

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een 0 ‏لم‎ ‎:0]9513- illi ‎Lela‏ هدنریگ ‎New Board ‎2 Investors (Michelle +1) ‎2 Insiders (Rand +1) 1 Independent (TBD) ‎ 

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Business Risks 5 

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Google Integrates Much More SEO & Social Analytics Functionality in the Short Term 

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The Web Becomes Less Open 

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We Fail to Adapt/Grow Fast Enough to Keep Up w/ Organic Marketing Shifts digg — 100 reddit 026 Seatch Volume whdox Ghogle Trends ومد 

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Our Reputation Suffers Due to Missteps in Culture, Data Quality or Reliability 

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Use of Funds / Growth Opportunities 2011-2 5 

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Serve a Wider Audience w/ Expanded Product 2011 2012 2013+ Organic Search/SEO Local Search + Portals Forums / Q+A (Google, Bing, Yahoo!) (Googie + Bing Maps, Yelp, FourSquare) (Stack xchange, Quora, YI Answers) Social Networks Brand + Link Monitoring (8, Linkedin, Twitter, Google+) (Blogs, Press Releases, Mainsiveam Media) _—_—(YoUTube, Vimeo, Salt Hosted) Q+A/ Social Content Sharing The Next Big Thing (Quora, StackExchange, Redsit, SU, Tumblr) (Diretories 2.07 Mobile Photo-Sharing?) G26 Become the Default Productivity + Research 6 85 6 Suite for Organic Web Marketers ER & eee eat طعناممع انلمع يناو م خبط عم نرمة غ10 انام 

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2 Year Team Roadmap from 40-100 Mozzers 4 اروت ترا رد ‎(Build Amazing $#*!)‏ User Experience ‘ifoad Web Graw! Content/Media/Research Design + Ul Rankings Data Community Management Subject Matter Experts Local Data PR / Press / Outreach Wireframing + Specs Social Data derts Testing / QA ‏تس سس‎ Paid Acquisition Fresh Web Data ols dol na ligt Financial + Accounting API & Higher-Tier Sales Quant + Cohort Analysis Facilities Customer Service Email + On-Site Messaging HR/Mozzer Happiness Customer Outreach Q&A Assistance 

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Sales/Marketing Investments Branding 9 ‏ارت‎ Paid Acquisition (PPC, een} Technology Investments ‎Social Grapk‏ شم یز ‎Compete w/ Google Alerts) ۱۳۷۵۸۸‏ ‎Product Investments ‎ ‎ ‎ ‎ ‎ 

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Potential Acquisitions ~~ ل | getlistedaz ‏اننا‎ In ur Tweets, Graphin’ Your Stats! 729 DENCEWISE oF) GADGET ‏سوس‎ ‎ee oe OEY 5 ‏ی‎ ۱ distille <> ontolo El 

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Why Moz is Uniquely Positioned to Win the Organic Market 5 

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We have a rare opportunity to become Seattle’s next $1 billion+t company, and we'd > love to have you join us for the ride.