صفحه 1:
Wealthsimple
pitchdeck
حورل كسد
صفحه 2:
How Wealthsimple raised $2MM in 2 weeks
@mkatchen
@getwealthsimple
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About me
Mike Katchen, @mkatchen
- Wealthsimple
- Ancestry.com
-1000memories
McKinsey
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In May, we raised a $2MM seed round. It took us
2.5 weeks to raise from 15 investors. Here are a
few tips based on what | think we did right.
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Table stakes for seed rounds:
1. Good idea (in a massive market)
لوعت تلاك رس
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Tip #1: Find your lead investor early.
How investors make decisions
Investors follow the
herd. They care more
about who else is
investing than what you
do as a company. Don’t
go broad until you have
your lead lined up.
@ Business plan
@ Team
© Other investors
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Tip #1: Find your lead investor early.
Joe Canavan
- Former CEO, Assante
- Founder, Synergy & GT Global
-'Person of Influence of the
Decade”
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Tip #2: Your angel investors don’t have to be in tech.
10x
Don’t limit your search to
active tech angels. Think
more broadly about who
would support your
company.
Active angels in Wealthy people
Canada that want to
invest in tech
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Tip #2: Your angel investors don’t have to be in tech.
Wealthsimple investors come
from...
Think broadly about your
ideal investors. “Smart
money” can make a big
difference.
®@ Tech
@ Finance
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Tip #3: Most decks suck - make yours good.
A compelling deck is short, clear, and well designed.
Tell your story in 4-5 pages:
(1) what you do
(2) market size
(3) team
(4) growth plan
(5) competition
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WEALTHSIMPLE
0ت
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Wealthsimple is Canada’s fastest growing online
ومتأدعلاما اهمه ععاقدم علا .تعوهصقدم امع صادع ارا
easy, low-cost, and transparent.
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The investment industry is transforming
Industry transformations by decade
1980s Mutual funds transform the way investors
save for retirement
1990s Discount brokerage creates an easy, low
cost solution for DIY investors
2000s ETFs become a credible, low-cost, liquid
alternative to mutual funds
2010s Online solutions democratize access to
sophisticated investment management
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What we do
Wealthsimple is Canada’s fastest growing online investment
manager. We target young professionals that want a smarter and
simpler way to invest their savings.
We invest clients’ assets in a fully-diversified portfolio based on
their risk profile. We use technology to simplify the entire investing
experience, from account opening to reporting via web or mobile.
We charge 35-50 bps on assets (a lot less than everyone else) and
service accounts from $5,000 to millions.
Our team includes tech and finance icons Prof. Eric Kirzner, Joe
Canavan, Roger Martin, David Ossip, and Dan Debow.
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The product
SMART INVESTING
We build clients fully-diversified
portfolios tailored to their risk profile
and investment goals.
$137,490.00
SIMPLE EXPERIENCE
We simplify the entire experience
from account opening to reporting
via web or mobile.
DEDICATED SUPPORTED
We offer the support you need,
when you want it via dedicated
Wealth Concierge professionals.
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Low fees
Knowledge hurdle
No advice
The Canadian market opportunity
Wealthsimple fills
a massive gap in a
$1.3T market
Low fees
Low minimums
“Light” advice
High minimums
High fees
“Service” oriented
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US CASE EXAMPLE
Wealthfront: $0 to $1B in 2 years
تسد
=r
a ==
=m
==
US market leader for online “light advice” -
- Added >$1B in 2014: now at almost $28
- One of several US players with >$500MM in assets
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Brett Huneycuitt, COO
+ Cofoundes, 10o0memates, YC alune!
+ Director of Prociuct, Ancestry, Stipe
+ Mekinsey & Co, financial services
+ Rhodes Scholar
Bruno Viet, CTO (pending)
+ Founder, Genius Scan, mobile scanning app
with 15MM downloads and 24M MAUS:
+ Engineer, 1000memaries, Ancestry, Amazon
+ MS in Computer Scence
Peter Graham, Engineer
+ Engineer, 10D0memones, Ancestry
+ Mobile developer at AOI Pro in Tokyo
+ Computer Science at Colby College
Kate Murphy, Engineer
+ Hacker School ane HackLabTO
+ Ladies Learning Code
+ Enginaer, Virgin mobile, Konrad Group
Huda idress, UX Designer
Fist designer, Wattpad
+ Lead designer, Wave Accounting
مخ مج 85 دج ذل
Michaet Katchen, Founder & CEO
+ Head of Ancestry Canada
+ Marketing and Product, 1000memovies
+ McKinsey & Co. francial services
‘Mover of the Mont by Financial Post
Dave Nugent, CIO & CCO
+ Investment Acts, RBC DS, sharecd
'$300MM book
+ Canadian Investment Manager (CIM)
+ President of Stucient Coun, Huron
Rudy Adler, Designer
+ Co-founder 1000memores, YC alum!
+ Wieden*Kennedy creatve
{Launches award winning campaign for
Apple, Levis, Focus Features
‘Alex Rascanu, Marketing Diector
+ Director or Markating, Conversion Media,
Powered by Search
+ Founder, Marketors wAtrout Borders
Marketers Unbound
Kayla Wilson, Associate Wealth Concierge
+ Sales assistantat Raymond James
+ Business Marketing at George Brown
+ Canadian Securties Course Candicate
1
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David Ossip, Advisor
+ CEO, Ceridian HCN
+ Funder of Dayforce and Workorain
Dan Debow, Advisor
+ SVP at Salesforce.com
+ Co-Founder, Rypple (acauiredtin 2012)
Bryan Kerdman, Advisor
+ Managing Parmer Impression Ventures
+ Former Managing Parine. Bryker Capita
Andrew D'Souza
+ President. Biony
+ Former COO, Too Hat, Top Prospect
لت لل انق
Joe Canavan, Advisor
+ Former CEO, Assante Wealth Management
+ Founides Synergy anid GT Global
Roger Martin, Advisor
+ Former Dean, Rotman Business School
1 Former ca-head of Moritor Company
Prof. Eric Kizner, Investment Committee
+ Chair in Value investing at Rotman
+ Author of 18 books on investment finance
+ Fourtler of the Easy ۳۵ ۳۵
Christian Lassonde
+ Managing Partner, impression Vertures
+ Managing Director, Newt36 Ventures
Advisors
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CLIENT ACQUISITION
Target market: Young professionals, 25-45 years old. Top income decile
but don’t yet have the required assets to hire traditional advisors.
Not sharing at this time... sorry
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Tip #4: Set a deadline.
Once you have a leader investor, move fast to close your round.
Closing will always take longer than you expect.
Deadline
1-3 ۷۵۷6
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Tip #5: Put some money in yourself (if you can).
+ If you can afford it, investing in your own round goes along way
+ Signals to investors that you are committed, aligned, and will be
a responsible steward of their capital
+ Surprisingly few teams invest in their own rounds so it can also
help you stand out.
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Great resources on fundraising
How to raise money
http://paulgraham.com/fr.html
۳ North One Post to Rule Them All
Sta tup 50 startupnorth.ca/2014/06/24
Founders Other founders that have been there before
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Recap
Lead investor
. Think beyond tech
. Make a great deck
. Set a deadline
. Putsome money in yourself
ORWNS
