Web 2.0
اسلاید 1: Web 2.0Hosting the Conversation
اسلاید 2: The World in Which we LiveThe Consumer is in Control
اسلاید 3: Consumers have unlimited options
اسلاید 4: Consumers are avoiding advertisingPop-up Blocker
اسلاید 5: Some are revolting against it
اسلاید 6: Consumers are Online
اسلاید 7:
اسلاید 8:
اسلاید 9: Consumers are going to the webWhat are they finding?
اسلاید 10: Web 1.0Company to Consumer: Shut up & listen Consumer to company: Is anyone there?
اسلاید 11: Web 1.0One-way communicationPretty postcards“brochure-ware”Internet is just another channel“Corporate-speak”
اسلاید 12: Web 1.0People want human interactionThe Internet is NOT just another channel for broadcastingThe conversation went elsewhere
اسلاید 13: If Web 1.0 is dead……what is Web 2.0?
اسلاید 14: Web 2.0 – three facetsDesignOpen sourceCommunications
اسلاید 15: Web 2.0 DesignCustomers want a rich user experience
اسلاید 16: MINIUSA.com
اسلاید 17: comeclean.com
اسلاید 18: nike.com/nikeplus
اسلاید 19: Web 2.0 Open SourceIf you want to get, you gotta give
اسلاید 20: aws.amazon.com
اسلاید 21: code.google.com
اسلاید 22: RSS
اسلاید 23:
اسلاید 24:
اسلاید 25: Web 2.0 CommunicationWho will host the conversation?
اسلاید 26: Markets are ConversationsCompanies must:Pay attentionParticipate
اسلاید 27: Who do consumers trust?CEO or Secretary?Marketing or peer?“a person like me”i.e. other consumers
اسلاید 28: Social Media put Consumers in Control of the conversationEvery consumer is…
اسلاید 29: … a publisher
اسلاید 30: …a DJ
اسلاید 31: …an expert
اسلاید 32: …a broadcaster
اسلاید 33: …an editor
اسلاید 34: …a network
اسلاید 35: …a critic
اسلاید 36: …syndicated
اسلاید 37: If institutions want to participate in this conversation, they must acknowledge and facilitate consumer control.
اسلاید 38: Changing MSMThe mainstream media are opening their sites to citizen journalism
اسلاید 39: ushare.keloland.com/ushare
اسلاید 40:
اسلاید 41: Changing CompaniesCompanies are creating what are essentially online databases that capture user generated content
اسلاید 42: amazon.com
اسلاید 43: ebay.com
اسلاید 44: musicdownloads.walmart.com
اسلاید 45:
اسلاید 46: Thank YouNathan SchockDirector of Public RelationsBreukelman Kubista Groupfreshglue.commyspace.com/nschocklinkedin.com/in/nschockAIM: natjoschockSkype: nathanschock
اسلاید 47: ReferencesSlide #4: tivo.com, toolbar.google.com, xmradio.com, donotcall.govSlide #5: adbusters.org, nologo.org. Hat tip to Piers Fawkes, PSFK (www.psfk.com/branded_utility_psfk_13nov06.pdf)Slide #6: Pew Internet & the American Life Project (www.pewinternet.org/trends/Internet_Adoption_4.26.06.pdf)Slide # 7, 8: Morgan Stanley, Mary Meeker & David Joseph (www.morganstanley.com/institutional/techresearch/pdfs/Webtwopto2006.pdf)Slide #16: MINIUSA.com. Hat tip to David Armano, Logic + Emotion, and Kevin Mullet, Macromedia Experience Design Team, The Essence of Effective Rich Internet Applications (http://darmano.typepad.com/for_blog/essence_of_ria.pdf).Slide #17: comeclean.comSlide #18: nike.com/nikeplusSlide #20: aws.amazon.comSlide #21: code.google.comSlide #22: feedicons.comSlide #23: bloglines.comSlide #24: my.yahoo.com
اسلاید 48: ReferencesSlide #26: Cluetrain Manifesto (cluetrain.com)Slide #27: Edelman 2006 Annual Trust Barometer (edelman.com/image/insights/content/FullSupplement_final.pdf).Slide #29: blogger.com, typepad.com, wordpress.org, spaces.live.comSlide #30: podcast.net, apple.com/itunes, music.podshow.com, apple.com/ipodSlide #31: wikipedia.orgSlide #32: youtube.comSlide #33: digg.comSlide #34: myspace.com/nschockSlide #35, 42: amazon.comSlide #39: ushare/keloland.com/ushareSlide #40: argusleader.com/apps/pbcs.dll/section?Category=COMMUNITYPUBSlide #43: ebay.comSlide #44: musicdownloads.walmart.comSlide #45: music.yahoo.com
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