۲۰ viable social network ideas
اسلاید 1: 20 Viable Social Network IdeasPat Kitano, MediaTransparent.com
اسلاید 2: What Makes a Viable Social Network?Participants Need to Network and Collaborate with Others in their Field1. Common Purpose
اسلاید 3: Make it Scalable2. Critical Mass of UsersNetworks are more Viable when there are a Lot of Participants 12,000 Beekeepers in the US don’t scale… over 2 million involved in the Real Estate Industry does scale
اسلاید 4: Make it Attractive3. Networks Need Leaders Do-It-Yourself Networks Started by Unknowns Rarely Gain Traction
اسلاید 5: Use Celebrity3. Networks Need LeadersMarc Andreessen, Founder and Ning and Netscape has built Ning into a leading DIY social network platformHigh Profile Works to Attract Followers
اسلاید 6: Make it Indispensable4. Networks Need DataNetworks Should Leverage User-Generated Data that Fuels the Context of the Conversation
اسلاید 7: Give it Integrity5. No Participant SpammingNetworks Don’t Work if Participants Use It as an Advertising Platform
اسلاید 8: Make it Easy to Use6. Networks Need SimplicityTwitter Simplifies Broadcasts to your NetworkIn 140 characters or less
اسلاید 9: Certain Verticals Scale WellSelf Expressive VerticalsConsumer Advocacy and OpinionsGeneral Social NetworksCultural Verticals
اسلاید 10: General Social NetworksToo Many to CountFriendfeed Profiles all these Networks
اسلاید 11: Cultural VerticalsSocial Networks based on Cultures Evolved EarlyAcademicPoliticalCultureDatingAgeSome Networks Grew Up
اسلاید 12: Self Expression VerticalsVideo, Music, Sports and Travel are Highly Personalized and Emotional“Porn can be included, but very few (except those with webcams) want to identify themselves”
اسلاید 13: Opinion VerticalsOnline Shopping Sites have Well Developed Consumer CommunitiesLocal Review Sites have Become Big Brand Names
اسلاید 14: What Doesn’t ScaleSmall IndustriesHVAC NetworkHobbiesSpecialist Occupations
اسلاید 15: What Doesn’t Work“Health Care Professionals Can’t Contribute Advice Online without Liability Issues”Litigious IndustriesSo They are Forming their Own Closed Networks
اسلاید 16: Few Industries have Social NetworksReal Estate is a Unique Industry Vertical that Uses Social Media for Lead GenerationSome Big Industries are too Arcane for NetworksWhat would a Community of Pharmaceutical Workers Discuss?
اسلاید 17: Ten Industries that can Support Scalable Social Networks RestaurantsTravelRetailFashionHollywoodAcademiaFoodGlobal TradeGreenNew Age
اسلاید 18: Restaurant Industry NetworkFohBoh.com is a Good Example of a Restaurant Industry Network that Connects Restaurant Workers
اسلاید 19: Foodies NetworkRecipes have been Exchanged for Centuries“Great Synergy with Restaurant Networks”
اسلاید 20: Travel Industry NetworkTripAdvisor.com is for Consumer Content, a Travel Industry Network Discusses Travel from an Industry Perspective“And Consumers would Peruse for Deals”
اسلاید 21: Retail NetworkRetailing is a Vendor Intensive Industry that will Support Diverse B2B Conversations
اسلاید 22: Film Industry NetworkThe Ultimate Networked Industry icewhole is a first, but Celebrities could Ignite a New One
اسلاید 23: Global Trade NetworkPotentially Multi-Lingual, Participants Discuss Import/Export and Market Opportunities“…but they have to contribute substance, and not spam deal flow”
اسلاید 24: Academic Research NetworkAcademic Research is Opaque and Siloed behind University Gates… a Collaborative Network can Open these Walls
اسلاید 25: Green NetworkGreen / Clean Living Social Networks for the Betterment of Humanityand the Earth“Buzzword du Jour”
اسلاید 26: Self Help / New Age NetworkHighly Personalized Content Inspires Loyal Participation
اسلاید 27: Ten Occupational Social NetworksCar MechanicsLaw EnforcementTruck DriversPaparazziCase Study NetworkLawyersInsurance AgentsTeachersConsumer AdvocatesPerforming Artists
اسلاید 28: Car Mechanics NetworkLeverage the Popularity of NPR’s Car Talk to a Community of Car Mechanics Describing How-To’s
اسلاید 29: Law Enforcement NetworkThe Popularity of Reality Cop Shows Translates into a Reality Community that Talks about their Life Work
اسلاید 30: Truck Drivers NetworkCB Radio Fueled the First Occupational “Network” in the 70’s… Mobile Devices and Wifi Truck Stops Should Fuel this Community“…unless they die crashing while thumbing”
اسلاید 31: Paparazzi NetworkCelebrity Flickr? Gain Notoriety! “This is a No-Brainer”
اسلاید 32: Performing Artists NetworkBringing Performers, Pro and Amateur, into Conversations and Videos about the Arts and Production“Schools especially Need Resources for Amateur Productions”
اسلاید 33: Insurance Agent NetworkInsurance of All Kinds Confounds the ConsumerLike Real Estate Bloggers, Insurance Agent Bloggers don’t have to Discuss Boring Insurance Issues, They canTrack their Neighborhood
اسلاید 34: Lawyers NetworkThe Diversity of the Law Promotes Knowledge Sharing and Networking for ResourcesLegal On Rmap is a Closed Invitation Social Network… an Open Network would Benefit the Masses with General Advice (under Blanket Disclaimer, of course)
اسلاید 35: Teachers NetworkTeachers Network for Jobs, Curriculum Ideas and Self-MarketingTeachers.net Comes Close, but its Forum-based Community doesn’t Profile Participants
اسلاید 36: Consumer Advocates NetworkConsumer Reviews are Currently Ensconced in Shopping SitesConsumer Reports Online doesn’t have Community because they still want to Charge for ContentDevelop a Massive Product Database and Let Users Rate and Review Them
اسلاید 37: Case Study NetworkFor Managers Everywhere, Create and Upload Case Studies for Distribution and Feedback“Case Studies are Effective Resume Supplements”
اسلاید 38: MediaTransparent.com Documents the Future of Social Media as it Converges with the Mainstream MediaFrom the Author of Transparent Real Estate
اسلاید 39: Domus Media Builds Social MediaPat Kitano, Domus Media, pkitano (at) gmail
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