creativity and innovation
اسلاید 1: CREATIVITY & INNOVATION83Sharif University of TechnologyGraduate School of Management & EconomicsDr. S. Alireza Feyzbakhsh
اسلاید 2: Creativity, Innovation and EntrepreneurshipThinking new thingsDoing new thingsCreating value in the market placeInnovationCreativityEntrepreneurship
اسلاید 3: Creativity - a necessity for Survival PARIS IN THE THE SPRING TIMECan creativity be Taught?
اسلاید 4: Creative ThinkingAlways ask “Is there a better way?”Challenge custom, routine and traditionBe reflective, deep in thoughtSee from a different perspective
اسلاید 5: More than one “right answer”See mistakes and failures pit stops on the way to successHave “Helicopter skills”Relate unrelated ideas to generate innovative solutions
اسلاید 6: Barriers to Creativity1. Searching for the one “right” answer.2. Focusing on “being logical”.3. Blindly following the rules.4. Constantly being practical.5. Viewing play as frivolous.
اسلاید 7: 6. Becoming overly specialized. 7. Avoiding ambiguity.8. Fearing looking foolish.9. Fearing mistakes and failure.10. Believing that “I’m not creative”. Barriers to Creativity (Continued)
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اسلاید 23: How to Enhance CreativityExpecting creativity.Expecting and tolerating failure.Encouraging curiosity.Viewing problems as challenges.Providing creativity training.Providing support.Rewarding creativity.Modeling creativity.
اسلاید 24: The Creative Process1. Preparation. Involves getting the mind ready for creative thinking 2. Investigation. Requires the individual to develop a solid understanding of the problem or decision.3. Transformation. Involves viewing the similarities and the difference among the information collected.4. Incubation. Allows the subconscious mind to reflect the information collected.
اسلاید 25: 6. Verification. Involves validating the idea as accurate and useful.7. Implementation. Involves transforming the idea into a business reality.5. Illumination. Occurs at some point during the incubation stage when a spontaneous breakthrough causes “the light bulb to go on”
اسلاید 26: CREATIVE PROBLEM SOLVINGBrainstormingReverse brainstormingSynecticsGordon methodChecklist methodFree associationForced relationshipsCollective notebook method
اسلاید 27: HeuristicScientific methodValue analysisAttribute listing methodMatrix chartingInspired (big-dream) approachParameter analysisCREATIVE PROBLEM SOLVING
اسلاید 28: PRODUCT PLANNING AND DEVELOPMENT PROCESSIdea stageConcept stageProduct development stageTest marketing stageCommercialization
اسلاید 29: Major Innovation MythsMyth1 Innovation is planned and predictableMyth2Technical specifications should be thoroughly preparedMyth3Creativity relies on dreams and blue-sky ideas
اسلاید 30: Major Innovation Myths Myth4Big projects will develop better innovations than smaller ones Myth5 Technology is the driver force of innovation and success
اسلاید 31: Sources of Innovation Unexpected occurrences IncongruitiesProcess needs Industry and market changesDemographic changesPerceptual changes Knowledge-based concepts
اسلاید 32: Principles of Innovation Be action oriented Make the product ,process,or service Simple and understandableMake the product,process,or service Customer-basedStart smallAim highLearn from failures Follow a milestone scheduleReward heroic activityWork,work,work
اسلاید 33: The Creative ClimateNo enterprise will have creative owners and managers for long if the right climate is not established and nurtured
اسلاید 34: The Role of CreativityThe generation of ideas that result in the improved efficiency or effectiveness of a system
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