DIGITAL TRENDS 3
اسلاید 1: (REAL)time#1Real,liveexperiencesandengagementatthespeedofnow.beyondadvertising.Realrelationshipsandrelevantinformation&
اسلاید 2: Whatcouldmeanforourclients?
اسلاید 3: oAudiencesaremobile–weneedtowidendigitaltouchpointsandbecometheenabler&filterforpeople,-Helpthemnowandhelpthemplanforwhattheyaredoingnext.oTodothiswillrequiremovingbeyondawebsite-centricmodeltoadistributedplatform.-Enablecustomerstoengageinthechanneltheyprefer/haveavailableandtrackthemthroughfragmentedjourneyswithasingleidentity-Serveonlywhat’srelevantincurrentneedstateandlocationoCustomerfeedbackwillbedynamicandrealtime–thecrowdwillexpresswhatitwantsthroughitsbehaviouraswellascommunicatingpreferencesandviews.-An‘opensource’approachshouldbeconsidered,tailoringourpropositions(functionandcontent)toneedsandfeedbackinrealtimeoSocialCRMcombiningsociallisteningtoolswithCRMsystemstiedbacktocompanydatatotrackinfluencerfinancialvalueandhelpusrespondtotheirneedsfaster.
اسلاید 4: oCustomerswillautomaticallyconnectwithpeopletheyhavesomethingincommonwith,experiencesareloggedandsharedautomatically,sowe’llneedtoonlyserveuprelevantcontentforpeopletomakebetterdecisions.-Personaliseandaggregatetheiroffersandpromotionsaspartofshoppingexperience,makeiteasierforthemtoshareagooddealandnottomissout-Dealexpiryalertsintheirstreams,usenetworkstosharetrackableoffercodesoIfeverythingisconnectedthenthereareincreasedengagementopportunities:butweneedtodesignaccordinglyandappropriately.oCanweextendcommunicationstopackaging/POSgivingthemalayerofdigitalinformationorutility?oTheincreaseindigitalnoiseforpeoplewillmeanthatourbrandwillhaveakeyroletocarrytherelationship.-Hardtocompeteforshareofattention-Humanreactiontomaskoutnoise-Weneedtohelpthembymakingsureallinteractionsandcommunicationshavethevalueexchangefirmlyintheirfavour
اسلاید 5: #2&Thetroughisn’tthatdisillusioning.Theskydidn’talfl
اسلاید 6: #2Thetroughisn’tthatdisillusioning.Theskydidn’tfall&
اسلاید 7: “IntensifyingsolvencyconcernsaboutanumberofthelargestUS-basedandEuropeanfinancialinstitutionshavepushedtheglobalfinancialsystemtothebrinkofsystemicmeltdown.”DominiqueStrauss-Kahn,InternationalMonetaryFund12October2008
اسلاید 8: Spendingcuts“couldcausestrikesonscaleof1970s”DailyTelegraph,1August“Helpordinarypeopleorwefaceasummerofturmoil”SundayExpress,1March
اسلاید 9: 876543210-1-2-3-4-5-62006200720082009UKtotalweeklyearningsgrowth:yearonyearSource:ONS%Christmasbonusesdisappearedandwagegrowthturnednegativefor3monthsaspeople“acceptedreality”.Thenacautiouslevelofstabilityreturned.TheCharteredInstituteofPersonnel&Developmentreviseditsunemploymentpredicitonsfor2010from3.2mto2.8mThenthishappened.
اسلاید 10: -2.7%1.5%-4.20.3-4.40.98.59.05.46.4-7.51.5-0.73.5-3.41.31.75.1-1.13.1Now-4.75IMFForecasts,10/09Country/Region200720082009E2010E2009E2010EDifferencefrom7/09IMFForecasts(1)(2)USA2.0%0.4%0.3%0.6%Eurozone2.70.70.60.6ChinaIndia9.47.30.0-0.1Russia8.15.6-1.00.0Brazil5.75.10.61.0UK2.60.713.09.01.00.5-0.20.7DevelopedMarketsEmergingMarketsWorld2.70.60.40.78.36.00.20.45.23.00.30.6Source:MaryMeeker,MorganStanley,“Economy+InternetTrends”,InternationalMonetaryFund(IMF)WorldEconomicOutlook(WEO)database,10/09.Note:(1)IMFequivalentof“advancedeconomies”;(2)IMFequivalentof“emerginganddevelopingeconomies”GDPGrowthForecastseventurnedpositive…butledbythenewpowerhousesofChinaandIndia.
اسلاید 11: Acompetitiontocalltimeontheplummet.
اسلاید 12: Evenifwemightstillbeintheeyeofthestorm?Uncertaintyaswemoveinto2010meanswe’relookingbackwardsmorethanforward.Anditisrecenthistorythatisouranchor.
اسلاید 13: 2009.Ayearofoutrage...
اسلاید 14: ...seriousmoneyworries...$4trillion(£2.75tn)TheInternationalMonetaryFund(IMF)estimateoflossesfromthecreditcrunch.
اسلاید 15: ...globalhealthscaresand...
اسلاید 16: ...evenabitofeuphoria.(rememberthat?)Butoneyearonandboththehypeandhoneymoonarefadingmemories.Howhavewechanged?
اسلاید 17: 1.Denial2.Anger3.Bargaining4.Depression5.AcceptanceSource:Kübler-RossmodelFirstly...
اسلاید 18: UKHouseholdSavingRatioU.SFemale,47ResourceInteractiveresearchinterviewsSecondly...10%86420-220042005200620072008200940%areaddingtoemergencyfund“Ithasbeenatremendouslessoninhowtolivewithinyourmeansandseparatewantsfromneeds.”We’rerebalancing.
اسلاید 19: “90%oftheU.S.respondentssaidthattheirhouseholdshadreducedspendingasaresultoftherecession.McKinseyQuarterly,March2009
اسلاید 20: It’snotallhairshirtsandhonestappraisals.of18-29yearoldsagreewiththeidea“Mygenerationisbeingdealtanunfairblowbecauseofthisrecession.”EvenifitwasoftentheirparentsborrowingmoneytofuelaGenerationYspendingspree.adigressionSource:KellyMooney,ResourceInteractive;JWT2009
اسلاید 21: TheninetiesandthenoughtiespromisedusthateverythingwouldbeNASAKanye“I’mgonnaletyoufinish”West
اسلاید 22: Nowwewon’tbelievethehypeorthepromises,becauseweknowyouhavepayforiteventually.Madoff
اسلاید 23: Evenpromisestheoftechnologycanfalter.“Whatsdrivingusageonthenetwork...likevideo,oraudiothatkeepsarethingsplayingaroundtheclock.Andsowevegottogettothosecustomersandhavethemrecognisethattheyneedtochangetheirpattern,ortherewillbeotherthingsthattheyaregoingtohavetodotoreducetheirusage.”RalphdelaVega,headofwirelessatAT&TIssuesoftrust&dependancywiththecloud.WhenGmailwentdowninFeburary&September…Countthecost:25musers,33%affected;averageofperhourlostproductivity,$50$415mperhoureconomiccost...
اسلاید 24: Butequallywewon’tbelievebecausethatdidn’tcometrueeither.
اسلاید 25: We’vechangedourperspectivetoamorerealisticview.So,thirdly.
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