Message Formats
اسلاید 1: Chapter 5 - Writing Direct Messages1Message FormatsMemorandaGet to the point more quickly than lettersImportant information is streamlined for the readerE-mailInformalMay include attachmentsLettersFormalUsually only one page
اسلاید 2: Chapter 5 - Writing Direct Messages2The Direct ApproachSender’s primary goal agrees with receiver’s primary goalImmediately and clearly presents your main or most important thoughtPositive content should appear before negative contentPositive information – pleases readerNeutral information – neither positive or negativeNegative information – reader will not want to read
اسلاید 3: Chapter 5 - Writing Direct Messages3Delivering Positive InformationStart with most positive informationNext thought will be received in a more receptive moodAdditional thoughts will be received more favorablyThe more positive the information, the more positive and stronger your language should beRank the importance of the items from reader’s viewpointOmit extraneous informationWrite transitions from thought to thought
اسلاید 4: Chapter 5 - Writing Direct Messages4Delivering Neutral InformationCan carry information of equal or higher importance than positive messagesEmotional content and involvement is lowerOrder acknowledgments or inquiriesRequests for credit informationUse the direct approachReport the most important information firstUse smooth transitions
اسلاید 5: Chapter 5 - Writing Direct Messages5Delivering Negative InformationMust decide whether to use direct or indirect organizationDoes information or occasion justify direct approach?Does person prefer a direct approach?Is the message routine, “business as usual”?Use direct approach only if answer to all of the above questions is “yes”Indirect approach is the safest
اسلاید 6: Chapter 5 - Writing Direct Messages6Delivering Negative InformationPrepare negative messages following the direct organization method by:Placing negative information firstDelivering the negative information gentlyGiving reasons that support the decisionIncluding some positive informationSounding sincereWorking for continued goodwill
اسلاید 7: Chapter 5 - Writing Direct Messages7Additional Direct Information MessagesRoutine MessagesOccur at periodic intervalsQuarterly reportsProgress reportsIf message contains negative content, emphasize the routine aspect of messageDon’t express the routine aspect of message when message is unusual and individually exciting to reader
اسلاید 8: Chapter 5 - Writing Direct Messages8Additional Direct Information MessagesDirectivesInternal messages issued to employees to identify desired or undesired behaviorTo give directionTo provide written record to which employees can be held accountable and to which they can refer over timeUsually follow the direct approachMain purpose is to direct behaviorIdentify behavior clearly and firmly at beginning of message
اسلاید 9: Chapter 5 - Writing Direct Messages9Additional Direct Information MessagesDirectivesPresent the rationale behind the directiveExplanation for desired behaviorSupport explanation with reasonsInclude a motivational thoughtBe careful not to undermine your authority, lose your tone of firmness, or appear too warm or friendlyUse an impersonal tone with few adjectives, adverbs, similes, metaphors, or colorful language
نقد و بررسی ها
هیچ نظری برای این پاورپوینت نوشته نشده است.