Next Generation Social Marketing
اسلاید 1: Next GenerationSocialMarketingPhoto: ocean.flynnhttp://www.flickr.com/photos/oceanflynn/315385916/
اسلاید 2: SocialMediaJeopardy!
اسلاید 3: HerteenageangstaboutparentsandboyfriendwaswatchedbymillionsonYouTubeuntilshewasexposedasahiredactress
اسلاید 4: ThisworddescribinganonlinecollaborativetoolcomesfromtheHawaiianwordmeaning“quick”
اسلاید 5: Youwouldbeexcitedtobelistedasoneofsomeone’stopeightfriendsonthissocialnetworkingsite
اسلاید 6: ThispresidentialcandidaterecentlyopenedavirtualofficeinSecondLife
اسلاید 7: TheinitialsRSSstandforthistoolusedbyblogs,newssitesandpeoplewantingtotracktheiregofeed
اسلاید 8: ThecombinationofthesetwoingredientsstartedatrendonYouTubeofvideosshowingtheexplosiveresults
اسلاید 9: “Astroturfing”and“sockpuppetry”aretwodifferentmethodsofdoingthisonlinemarketingno-no
اسلاید 10: TherevelationaboutaforgeddocumentbythisblogledtothedownfallofDanRather
اسلاید 11: socialmedia.wikispaces.com/presentation
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اسلاید 13: Web1.0is…•Static•Centrallymanaged•Slowtochange•Unidirectional•Tech-heavyPhoto:trixiebedlamhttp://www.flickr.com/photos/trixiepix/382991932/
اسلاید 14: Web1.0
اسلاید 15: WhatisWeb2.0?
اسلاید 16: ThePeopleFormerlyKnownastheAudiencePhoto:ArendKuesterhttp://www.flickr.com/photos/arendpictures/1165255854
اسلاید 17: Photo:WaxyPoetichttp://www.flickr.com/photos/waxypoetic/274724321/
اسلاید 18: TheInternetisPartofOurLivesPewInternetSurvey-Dec.2006•U.S.adults-70%useit•World-17%useit•91%ofinternetusersusee-mail•91%usesearchengines•67%getnews•66%visitagovernmentwebsite•39%readblogsPhoto:KimiIwasakihttp://www.flickr.com/photos/quimix/149816828/
اسلاید 19: MostAdultsareOnline2000-2006100%85%80%60%40%20%0%80%Age18-29Age30-49Age50-64Age65+69%31%PewInternetProjectSurveys,2000-2006
اسلاید 20: 93%ofAmericanteensareonlinePhoto:Bdeganhttp://www.flickr.com/photos/bdegan/70074551/
اسلاید 21: Health&SocialIssuesOnline•79%ofinternetuserslookforhealth/medicalinformationonline•58%gotoawebsitethatprovidesinfo/supportforaspecificmedicalconditionorpersonalsituation•54%lookonlinefornewsorinformationaboutpolitics•30%lookforreligious/spiritualinfo•18%makeadonationtoacharityonlinePewInternetProjectSurveysPhoto:WujekDobraRadahttp://www.flickr.com/photos/wujek-dobra-rada/414458218/
اسلاید 22: MediaShiftSource:BlackfriarsMarketinghttp://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio
اسلاید 23: TheDeathofthe30SecondSpot?Photo:youareyouratmanhttp://www.flickr.com/photos/midlander/47670621/
اسلاید 24: SocialMediaMarketingSOCIALMEDIATOTHERESCUE!WithapologiestoXKCDhttp://xkcd.com/c208.html
اسلاید 25: Whatcanyoudowithsocialmedia?CommunicateCollectiveWisdomConnectCustomizationCollaborate/ConversationCo-CreateCollect/CategorizeCommunityAllleadingtothebigC--CHANGE!
اسلاید 26: CommunicateBlogsPodcastsVideoBloggingVideoSharingPhotoSharing
اسلاید 27: Blogs
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اسلاید 32: Podcasts
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اسلاید 34: VideoBlogging/Sharing
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اسلاید 37: PhotoSharing
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اسلاید 39: ConnectSocialnetworksMobiletextmessagingInstantmessaging/TwitterSkype
اسلاید 40: SocialNetworks
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اسلاید 44: MobileTextMessagingSmokingcessationNutritionFitnessMedicationremindersDisasterresponseSymptomcheckerDiabetesPhoto:de.ef.hahttp://www.flickr.com/photos/deefha/40136221/
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اسلاید 47: Collaborate/Co-CreateWikisConsumer-GeneratedMediaOpenSourceSoftwareCreativeCommonsMash-ups
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اسلاید 50: CGM
اسلاید 51: OpenSourcing
اسلاید 52:
اسلاید 53: Collect/CategorizeTaggingSocialBookmarkingSearchEngines
اسلاید 54: TaggingPhoto:BethKanterhttp://www.flickr.com/photos/cambodia4kidsorg/260004685/
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اسلاید 58: CollectiveWisdomRatingsSitesWikipediaSocialNews
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اسلاید 63: CustomizationRSSWidgetsVirtualWorlds/Avatars
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اسلاید 66: Widgets
اسلاید 67: CustomAvatars
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اسلاید 69: ConversationBlogComments/ResponsesMemeTrackers
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اسلاید 74: CommunityCreatedbyalloftheaboveFosteredbycommoninterestsBuiltthroughconversations
اسلاید 75: Howcanthesetoolsleadtochange?Buildingawareness,spreadingthewordProvidingsocialsupportandmotivationCoordinatingunifiedapproachInvolvingthoseaffectedbytheproblemincreatingthesolutionHelpingpeopletakeactionCustomizingmessagesHumanizingtheissue
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