web 2

web 2

اسلاید 1: Web 1.0 was CommerceWeb 2.0 is People- Ross MayfieldWeb 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon the your state of mind.- Kevin Maney

اسلاید 2: IntroductionThe concept of Web 2.0 began with a conference brainstorming session between OReilly and MediaLive International in 2004The phrase Web 2.0 hints at an improved form of the World Wide Web Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.The more explicit synonym of Participatory Web

اسلاید 3: Principles of Web 2.0

اسلاید 4: No Products but Services“There are no products, only solutions”Not what customer wants but why they wantA problem solving approachSimple Solutions

اسلاید 5: CustomizationEvery individual is uniqueSome people want to be differentAllow him to choose instead of forcing him to use what you have madeMake him feel homee.g.My yahoo, Google Homepage, myspaceFirefox extensionse.g. (This slide is better for reading online)

اسلاید 6: CustomizationEvery individual is uniqueAllow him to choose instead of forcing him to use what you have madeSome people want to be differentMake him feel homee.g.My yahoo, Google Homepage, myspace, my naukri??Firefox extensionse.g (This slide is better for taking printouts).

اسلاید 7: Focus on the “Long Tail”Reach out to the entire webTo the edges and not just to the centre, to the long tail and not the just the headLeverage customer-self service e.g. Google, StumbleUpon, orkut

اسلاید 8: Harnessing Collective IntelligenceNetwork effects from user contribution are the key to market dominance in Web 2.0 eraThe Wisdom of crowds – Users add valueAmazon, ebay - User reviews, similar items, most popular, Wikipedia – content can be added/edited by any web user,Flickr – tagging images Cloudmark – Spam emails

اسلاید 9: Harnessing Collective Intelligence..Some systems,designed to encourage participation Pay for people to do it – ‘gimme five’Get volunteers to perform the same taskInspired by the open source communityMutual benefits e.g. P2P sharing

اسلاید 10: Harnessing Collective IntelligenceBut only a small percentage of users will go to the trouble of adding value to your applications via explicit means.Therefore web 2.0 companies set inclusive defaults for aggregating user data and building value as side effect of ordinary use of the application. It requires radical experiment in trust“with enough eyeballs, all bugs are shallow” - Eric Raymond

اسلاید 11: Specialized DatabaseEvery significant application to date has been backed by a specialized databaseE.g. Amazon, Google, EbayDatabase management is the core competency of Web 2.0 companies“infoware” rather than merely “software”

اسلاید 12: Who owns the dataControl over data has led to market control and oversized financial returnsIt will provide a sustainable competitive advantage to the companyEspecially is data sources are expensive to create or amenable to increasing returns via network effectsRace is to own certain classes of core data e.g. naukri.com, 99acre, yahoo

اسلاید 13: End of the Software Release Cycle“Release Early and Release Often”“Perpetual BETA”Daily operations must become a core competency Software will cease to perform unless it is maintained on a daily basis

اسلاید 14: End of the Software Release Cycle..Automate the maintenance process Real time monitoring of user behaviorMicrosoft – upgrades every 2-3 yrFlickr- Deploy new build up to every half hr“Put two or three new features on some part of the site everyday, and if user don’t adopt them, take them out. If they like them roll them out on entire site” - Anonymous

اسلاید 15: Software above the level of a Single DeviceThe PC is no longer the only access device for internet applications Applications that are limited to a single device are less valuable than those that are connected. Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.

اسلاید 16: Benefits of Web 2.0Recruitment:Due to the cutting-edge underlying technologies and usability-focused interfaces (the ‘cool’ factor)Organisations adopting Web 2.0 tend to attract sophisticated, high-caliber technical candidates. Reduced cost: Not only are Web 2.0 offerings low-cost, but the same techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs.For example, wikis can enable your users to build documentation and knowledge base systems, with relatively little investment from yourself.

اسلاید 17: LoyaltyThe open, participatory Web 2.0 environment encourages user contribution, enhancing customer loyalty and lifespan. Marketing/PR. By taking advantage of the aforementioned benefits, marketing and PR teams can implement low-cost, wide-coverage, viral strategies. Search Engine Optimisation (SEO)Web 2.0 delivery mechanisms - such as Blogs and RSS - significantly enhance search engine exposure through their distributed natureBenefits of Web 2.0

اسلاید 18: Summing UpNo products but solutionsCustomization abilityFocus on long tailUsers add valueSpecialized DatabasePerpetual BetaSoftware above the level of single device

اسلاید 19: So Far So GoodIn the year and a half since, the term Web 2.0 has clearly taken hold, with more than 9.5 million citations in Google. 20052006

اسلاید 20: What Next ??

اسلاید 21: Web 3.0This term that has been coined to describe the Semantic Web It promises to “organize the world’s information” Can reason about information and make new conclusions

اسلاید 22: Thank you ! Satyajeet Singh (satyajeet.singh@yahoo.com)