نرخ مشارکت فیس بوک (facebook)

صفحه 1:
Facebook Engagement Rate (E.R.) Are fans really listening to me? <( 

صفحه 2:
This rate reflects the huge growth on Facebook and Twitter, the new trend for marketers, professionals, companies and average mortals. and you can get this data in another bazillion places 

صفحه 3:
Facebook VS Twitter: Unique Visitors 10000000 112500000 75000000 37500000 0 01/giu/08 o1/lug/os 01/59/08 8 0/0 011/0 ‏يك‎ O1/giu/09 01/۵ — Facebook — Twitter Source: Compete.com frozenfrogs 

صفحه 4:
This rate shows if and how Facebook is a trend for marketers. and again...you can get this data in another bazillion places 

صفحه 5:
Results for “Facebook for m._. Business” in Google 0 Become fans of a page each day ML Movies on Facebook and 2 endless books سس " ی ‎panera‏ 

صفحه 6:
If you don’t live under a rock, you heard of the “race to |,000,000 followers”, where popular profiles have thousand and thousand of people following them. If you are in Facebook, Twitter or even MySpace, you are popular if you have thousands of them. 

صفحه 7:
One day Kevin Spacey said to David Letterman that, with 800,000 followers on Twitter, he will get lots of people saying “hi” back to him. David Letterman replied that, to achieve the same thing, he just needs to walk down the street. 

صفحه 8:
This raises a question: are 800,000 people really following Kevin Spacey? and millions of fan are really following companies and brands ? 

صفحه 9:
Our goal is to get a benchmark to understand if fans are really engaged with brands and, if they are ... how much are they ? frozenfrogs 

صفحه 10:
"650108 2 52۴0۵16 ۵۴ ۱۵۸۵۲۵ 6820 ۱00 6۵۱ active business pages, across multiple sizes and different industries, in their status update we've seen that the behavior of the fan was very similar for every page. So we defined and found ... 

صفحه 11:
That stands for Engagement Rate how much people are really engaged with you. sorry, no George Clooney here. 

صفحه 12:
2: 3001 - ۷ 2 150-1 ۷ - 1001 :هه 120: 100-۷ 120: 5006 -1 Lo 5OK - 100K Observing Facebook: portions of the “f” match the size of the groups (a square block is around 3001 ‏عط عانطن'ت ,(مة؟‎ 6 كعطاعغهم غعطوتعط عط[ .عغةظ أمع رع عدومط ‎latest block has been‏ ‎exploded to give a‏ ‎clearer representation.‏ 120: 1۱ meee 127 3۳ ae frozenfr 

صفحه 13:
150 - 10K With small communities, you have no excuses not to 9 ‏م۳(‎ take care of each one. Growing towards 100K you might lose some focus (we need more fans, damn it!) or, 5 10K - 50K simply you are not quite “there”, when you are a part 0 ۱66 of your customers life. 50K - 100K ‏م0۳‎ 5 100K - 300K ١4 ‏مزه ع3 ناملا‎ the way to having 1million of fan, you are ‏م0۳‎ on the way to making something great for your customers. Could it be a new phone, or a car maker 300K - 600K _ going green? 0,36% 600K - 1ML ‏م2(‎ ‎5 AML - 3ML On huge fan pages it is normal to have lower 0, ‏م4‎ Engagement Rate, as long as you are not Michael Jackson (RIP). Keep these ER as a benchmark, see them ۴ 3ML - 6ML grow on important announcements or drop when you 0 ۱4 bore your audience. 

صفحه 14:
| Know that with 1,000 or 1,000,000 fans, they engage with the brand/page in similar ways. ... aS long as you take care of them. 

صفحه 15:
| 8 1 ١ to know that, to keep my fans engaged, there are 5 main trends to follow. ... to avoid to run in the pit of the endless (and useless) chit-chat that will lead in a near oblivion. 

صفحه 16:
S | adidas Originals Take a look at the FallWinter adidas Originals Respect ME. collection of fostweer, clothes and accessories created for girls who wart bald looks and fun glamour. Originally launched in collaboration with Missy Elliott, Respect MLE, represents orig...ead More ~ e ۳ When you are a fan you have a special das Originals Fall/Winter 2009 "Respect ME.” Collection relationship with that brand.And it is very nice Sonor aos ۲ ‏وم‎ ‎UB Sentenber 12 at 11:04am: Share to have a conversation with it. 155 3,133 people ike ths. However, to bring some meaning to it, the 01 1 ‏يي 1 ز‎ announcement of a major product release or CE ce an important upgrade raises the interest of asian) your audience. Even better if powered by your customers feedback. By susue 27 2k 2:080m Share ‏که‎ 2,909 people like ths. Q Viewall 430 comments frozenfrogs 

صفحه 17:
5555555 Of course, with a new product release there will be a promo. Discounts, special offers, freebies will not be ignored by your audience. Do not underestimate the fact that, if you want something from your fans, they will inevitably ask “What is in for me?”. Apple Students Mac 0S X Snow Leopard, the world's most advanced operating system is row available, Upgrade from Mac OS X Leopard for just $29. Mac 0S X Snow Leopard. Better. Faster. Easier. Source: Facebookstudents.anple. com Sno Leopard enhances your entire Mac experience, In ways big ‘and snall, it gets Faster, more reliable, and easier ta use, It's the Mae you know and leve, made even better for colege ie &]] Aucust 28 at 9:220m » Comment» Like Shae ‏که‎ 6,790 people the this 1D View all724 comments J BlackBerry® Touch it. Love it. Share it. Winit! Cant get enough of your BlackBerry® Starm™ smartphone? Share the love and:el the world why you love your Storm and enter the Touchit. Love it. share it. Win it! Contest ‏مما تد اوج مع .”عطاك ق ااال ترا‎ 821 Gy wed at 1:43pm share 1&4 1,050 people lke this, موف ام جر frozenfrogs 

صفحه 18:
Be green! Being eco-friendly, supporting causes (with cash and not with apps!), doing something concrete to make this world a better place gives you an instant approval from your fans. After all, you show that you care, just like them. This is working particularly well for automotive brands on Facebook. Also, charity involvment works! Exclusive Audi e-tron Unveiling ‘Thanks to Fouritude's George Achom for sending us this exclusive look at Audie-tron unveiled at Frankfurt Motor show catlior taday. Lenath: 1:09 "Ba Wed at 12:15am Share 5 1,597 people like this ‎View all 141 comments‏ و ‎‘World of Difference UK 2009 ‎Miguel's July photos 144 new photos Septernber 1 a 10:50am Share ‎ ‎people ike this,‏ 150 كير ‎1D) View ll 40) comments ‎frozenfrogs 

صفحه 19:
Do something really special! When FC. Barcelona won the Champions League cup, the announcement had thousands and thousands of feedback messages on a single status updage. This is not limited to sports team on facebook. It should never be.A brand shoud do something exceptional for their loyal customers.Apple does it, Coca Cola does it.What’s your excuse? 6 Real Madrid GF. Zurich 2 - Real Madrid 5. Trurmphal debut in Zurich Follow the match report in realmadrid.com ‎Source: cas‏ مود ‎Bi ott & ‎ ‎EI Wed al 3:08a0° shave wh 6,097 people lke this, ‎1D View all 670 commerts ‎Coca-Cola “Heist” just won an Emmy! (Or was it stolen by the insects?) Heist Source: www.youtube.com ‎‘whie-a guy sleeps after a picnic inch in the park, the insects steal Fis Cake bottle to enjoy tin their cwn wey with music and creatvit ‎[Fl te 2t5:200m Shave ‏که‎ 3,791 people lke this. ‎1 View ali 375 comments ‎frozenfrogs 

صفحه 20:
Something for the eye Last but not least, you should not limit yourself to text updates. Video consumption is on the rise, YouTube and mySpace are turning to be entertainement channels. Along with text and pics, a video will do no harm. BP Pringles Pringles Party Game fom Japan. Leaigou7y ‏سنا‎ JOYSOUNDIE CAD HIE FLAAIIS ITY) CHREREL 1 See the report of Funny event from iapani Source: ww, yout BB ur 22 at6:470m Share ۲۳ 1,883 people lke this, 1 View all 232 comments (sus Fans Lift off. U2%s 960 Tourkicks off at Soller ۴۵۵ ‏ط‎ Chicaco tonight, Join the band heating to the show. The alane’s'not too shabby’ More exclusive clips at http:jwaw.U2.com Lenath: 2:57 1g September 13 at 6:47am © Share 12 5,504 people like ths, 1G) View allé28 comments frozenfrogs 

صفحه 21:
Examples How can you read it ۵99 Showed in a bubble chart, the size and its colour represents the level of engagement between the brand and their fans. 

صفحه 22:
Example: Wired US in September Bentley Buy your own Burglars at avy your the Apple The 747 Fire Store ‏موس‎ ‎Fighter contact lenses To run better, Anti paparazzi Everything ditch your Nike defences on about Abram ovich Yacht Apple Touchpad The BMW Vision Brew your own beer You can smoke on European Airlines Wired US uses its Facebook Fan page to feed news items from wired.com to its fans. Looking at the Wired US page, we see how users are more engaged on strange and particular news and tech articles, while news that have been featured everywhere gain less interest.Also, we see that news related to Europe gain less interest. frozenfrogs 

صفحه 23:
Example: Ducati in September The new About Ducati Ipermotard Monster Art Casey is back Please, do not spam Imola GP First place for Nicky Haiden Ducati uses its Facebook Fan Page to feed general news to its users, from sport news, to new models and others activities. With Ducati we see the tight relationship between fans, brand and the competitive world where users seem awarding Ducati success of the race tracks. And when the launch of the new Ipermotard reaches such high levels of engagement, we can expect Ducati clients to be some of the loyalest out there. frozenfrogs 

صفحه 24:
methodology (or... the missing slides) how to bake it in your own page we appreciate your questions and feedback at frozenfrogs.it gianluca@frozenfrogs.it denis@frozenfrogs.it frozenfrogs 

صفحه 25:
۳۳۱۳۱۳۵05 facebook engagement rate your status update, your news, your new product ..1| don’t like the لت their feedback Great !!! the way your fan interact with you. | love it They like your status or they reply on it. the ER [engagement rate] [comment + like per status] x 100 the percentage of fan that give a feedback over a company update. 8 8 8 8 8 8 8 

صفحه 26:
frozenfrogs facebook engagement rate - some cases frozenfrogs 

صفحه 27:
frozenfrogs Digital & Emerging Media Agency FrozenFrogs is a digital media agency, focused on social and emerging media. Our projects start from listening to, and learning, from the online conversation of consumers, analysing their online behaviours. From their behavious and online activities, users send feedback and ideas that can help you reach results in terms of Engagement, Co-Creation, Conversation and, consequently, better results. We strongly believe that the performance of an online business depends from the trust you can establish with your clients. We can help you establish this relationship. NEED MORE? Visit us at www.frozenfrogs.it (in Italian) or either get in touch with: gianluca@frozenfrogs.it (follow him at @frozenfrogs) denis@frozenfrogs.it (follow him at @denisr)