صفحه 1:
Sharif University of Technolo
Graduate School of Management & Economics
CREATIVITY
&
INNOVATION
Dr. S. Alireza Feyzbakhsh
83
صفحه 2:
Creativity, Innovation and Entrepreneurship
Thinking new things
Doing new things
Creating value in
aah the market place
صفحه 3:
Creativity - a necessity for Survival
PARIS IN THE
THE SPRING TIME
Can creativity be Taught?
صفحه 4:
Creative Thinking
Always ask “Is there a better way?”
Challenge custom, routine and _ يم
tradition
See from a different perspective
Be reflective, deep in thought
صفحه 5:
More than one “right answer”
See mistakes and failures
pit stops on the way to success
late unrelated ideas to
nerate innovative solutions
ve “Helicopter skills”
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Barriers to Creativity
1. Searching for the one “right”
answer.
2. Focusing on “being logic
3. Blindly following the rules.
4. Constantly being practica
5. Viewing play as frivolous.
صفحه 7:
Barriers to Creativity (Continued)
6. Becoming overly specialized.
7. Avoiding ambiguity.
8. Fearing looking foolish.
9. Fearing mistakes and failure.
Believing that “I’m not creative”.
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How to Enhance Creativity
O Expecting creativity. > ©
O Expecting and tolerating fatrure?
9 Encouraging curiosity.
O Viewing problems as challenges.
O Providing creativity training.
9 Providing support.
O Rewarding creativity.
O Modeling creativity.
صفحه 24:
The Creative Process
1. Preparation. Involves getting the mind
ready for creative thinking
2. Investigation. Requires the individual to
develop a solid understanding of the
problem or decision.
3. Transformation. Involve:
similarities and the di
information collected.
4. Incubation. Allows
mind to reflect the in!
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5. Illumination. Occurs at some point during
. the incubation stage when a spontaneous
breakthrough causes “the light bulb to go
on”
6. Verification. Involves validating the
idea as accurate and useful.
0 plementation. Involves transforming
ee o a business reality.
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CREATIVE
PROBLEM SOLVING
Brainstorming
Reverse brainstorming
Synectics
Gordon method
Checklist method
Free association
Forced relationships
Collective notebook method
صفحه 27:
CREATIVE
PROBLEM SOLVING
Heuristic
Scientific method
Value analysis
Attribute listing method
Matrix charting
Inspired (big-dream) approach
Parameter analysis
صفحه 28:
PRODUCT PLANNING AND
DEVELOPMENT PROCESS
* Idea stage
* Concept stage
* Product development stage
* Test marketing stage
* Commercialization
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Major Innovation Myths
° Myth1
Innovation is planned and predictable
° Myth2
Technical specifications should be
thoroughly prepared
° Myth3
Creativity relies on dreams and blue-sky
ideas
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Major Innovation Myths
۰ 4
Big projects will develop better
innovations than smaller ones
° Myth5
Technology is the driver force of
innovation and success
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Sources of Innovation
* Unexpected occurrences
* Incongruities
* Process needs
¢ Industry and market changes
* Demographic changes
* Perceptual changes
* Knowledge-based concepts
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Principles of Innovation
* Be action oriented
* Make the product ,process,or service Simple and
understandable
* Make the product,process,or service Customer-
based
* Start small
¢ Aim high
* Learn from failures
* Follow a milestone schedule
¢ Reward heroic activity
* Work,work,work
صفحه 33:
The Creative Climate
No enterprise will have creative
owners and managers for long if
the right climate is not
established and nurtured
صفحه 34:
The Role of Creativity
¢ The generation of ideas that result
in the improved efficiency or
effectiveness of a system