Next Generation Social Marketing

Next Generation Social Marketing

اسلاید 1: Next GenerationSocialMarketingPhoto: ocean.flynnhttp://www.flickr.com/photos/oceanflynn/315385916/

اسلاید 2: SocialMediaJeopardy!

اسلاید 3: HerteenageangstaboutparentsandboyfriendwaswatchedbymillionsonYouTubeuntilshewasexposedasahiredactress

اسلاید 4: ThisworddescribinganonlinecollaborativetoolcomesfromtheHawaiianwordmeaning“quick”

اسلاید 5: Youwouldbeexcitedtobelistedasoneofsomeone’stopeightfriendsonthissocialnetworkingsite

اسلاید 6: ThispresidentialcandidaterecentlyopenedavirtualofficeinSecondLife

اسلاید 7: TheinitialsRSSstandforthistoolusedbyblogs,newssitesandpeoplewantingtotracktheiregofeed

اسلاید 8: ThecombinationofthesetwoingredientsstartedatrendonYouTubeofvideosshowingtheexplosiveresults

اسلاید 9: “Astroturfing”and“sockpuppetry”aretwodifferentmethodsofdoingthisonlinemarketingno-no

اسلاید 10: TherevelationaboutaforgeddocumentbythisblogledtothedownfallofDanRather

اسلاید 11: socialmedia.wikispaces.com/presentation

اسلاید 12:

اسلاید 13: Web1.0is…•Static•Centrallymanaged•Slowtochange•Unidirectional•Tech-heavyPhoto:trixiebedlamhttp://www.flickr.com/photos/trixiepix/382991932/

اسلاید 14: Web1.0

اسلاید 15: WhatisWeb2.0?

اسلاید 16: ThePeopleFormerlyKnownastheAudiencePhoto:ArendKuesterhttp://www.flickr.com/photos/arendpictures/1165255854

اسلاید 17: Photo:WaxyPoetichttp://www.flickr.com/photos/waxypoetic/274724321/

اسلاید 18: TheInternetisPartofOurLivesPewInternetSurvey-Dec.2006•U.S.adults-70%useit•World-17%useit•91%ofinternetusersusee-mail•91%usesearchengines•67%getnews•66%visitagovernmentwebsite•39%readblogsPhoto:KimiIwasakihttp://www.flickr.com/photos/quimix/149816828/

اسلاید 19: MostAdultsareOnline2000-2006100%85%80%60%40%20%0%80%Age18-29Age30-49Age50-64Age65+69%31%PewInternetProjectSurveys,2000-2006

اسلاید 20: 93%ofAmericanteensareonlinePhoto:Bdeganhttp://www.flickr.com/photos/bdegan/70074551/

اسلاید 21: Health&SocialIssuesOnline•79%ofinternetuserslookforhealth/medicalinformationonline•58%gotoawebsitethatprovidesinfo/supportforaspecificmedicalconditionorpersonalsituation•54%lookonlinefornewsorinformationaboutpolitics•30%lookforreligious/spiritualinfo•18%makeadonationtoacharityonlinePewInternetProjectSurveysPhoto:WujekDobraRadahttp://www.flickr.com/photos/wujek-dobra-rada/414458218/

اسلاید 22: MediaShiftSource:BlackfriarsMarketinghttp://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio

اسلاید 23: TheDeathofthe30SecondSpot?Photo:youareyouratmanhttp://www.flickr.com/photos/midlander/47670621/

اسلاید 24: SocialMediaMarketingSOCIALMEDIATOTHERESCUE!WithapologiestoXKCDhttp://xkcd.com/c208.html

اسلاید 25: Whatcanyoudowithsocialmedia?CommunicateCollectiveWisdomConnectCustomizationCollaborate/ConversationCo-CreateCollect/CategorizeCommunityAllleadingtothebigC--CHANGE!

اسلاید 26: CommunicateBlogsPodcastsVideoBloggingVideoSharingPhotoSharing

اسلاید 27: Blogs

اسلاید 28:

اسلاید 29:

اسلاید 30:

اسلاید 31:

اسلاید 32: Podcasts

اسلاید 33:

اسلاید 34: VideoBlogging/Sharing

اسلاید 35:

اسلاید 36:

اسلاید 37: PhotoSharing

اسلاید 38:

اسلاید 39: ConnectSocialnetworksMobiletextmessagingInstantmessaging/TwitterSkype

اسلاید 40: SocialNetworks

اسلاید 41:

اسلاید 42:

اسلاید 43:

اسلاید 44: MobileTextMessagingSmokingcessationNutritionFitnessMedicationremindersDisasterresponseSymptomcheckerDiabetesPhoto:de.ef.hahttp://www.flickr.com/photos/deefha/40136221/

اسلاید 45:

اسلاید 46:

اسلاید 47: Collaborate/Co-CreateWikisConsumer-GeneratedMediaOpenSourceSoftwareCreativeCommonsMash-ups

اسلاید 48:

اسلاید 49:

اسلاید 50: CGM

اسلاید 51: OpenSourcing

اسلاید 52:

اسلاید 53: Collect/CategorizeTaggingSocialBookmarkingSearchEngines

اسلاید 54: TaggingPhoto:BethKanterhttp://www.flickr.com/photos/cambodia4kidsorg/260004685/

اسلاید 55:

اسلاید 56:

اسلاید 57:

اسلاید 58: CollectiveWisdomRatingsSitesWikipediaSocialNews

اسلاید 59:

اسلاید 60:

اسلاید 61:

اسلاید 62:

اسلاید 63: CustomizationRSSWidgetsVirtualWorlds/Avatars

اسلاید 64:

اسلاید 65:

اسلاید 66: Widgets

اسلاید 67: CustomAvatars

اسلاید 68:

اسلاید 69: ConversationBlogComments/ResponsesMemeTrackers

اسلاید 70:

اسلاید 71:

اسلاید 72:

اسلاید 73:

اسلاید 74: CommunityCreatedbyalloftheaboveFosteredbycommoninterestsBuiltthroughconversations

اسلاید 75: Howcanthesetoolsleadtochange?Buildingawareness,spreadingthewordProvidingsocialsupportandmotivationCoordinatingunifiedapproachInvolvingthoseaffectedbytheproblemincreatingthesolutionHelpingpeopletakeactionCustomizingmessagesHumanizingtheissue