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همم طلسم ۳۳۲ 9.9 Table
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CHAPTER
EIGHTEEN
Organization Culture
Copyright © Houghton Mifflin Company. All rights reserved.
Learning Objectives
• Define organization culture, explain how it affects
employee behavior, and understand its historical roots
• Describe how to create organization culture
• Describe two different approaches to culture in
organizations
• Identify emerging issues in organization culture
• Discuss the important elements of managing the
organizational culture
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18 | 2
The Nature of Organization Culture
• Organizational Culture Defined
– Culture is some set of values held by individuals in a firm
that help employees understand acceptability of actions
– Culture values often are taken for granted
• They are not made explicit in a manual or training program
– Communication of values is done through symbolic
means
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18 | 3
Table 18.1 Definitions of Organization
Culture
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18 | 4
The Nature of Organization Culture
• Historical Foundations
– Anthropology: Study of human cultures
– Sociology: Study of people in social systems
– Social Psychology: Study of groups and the influence
of social factors on individuals
– Economics: Study of creating economic advantage
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18 | 5
The Nature of Organization Culture
• Culture versus Climate
– Organization culture: Refers to historical context within
which a situation occurs and the impact of this context on
the behaviors of employees
• Difficult to alter in the short-run
• Means through which people in the organization
learn/communicate organization acceptability
(values/norms)
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18 | 6
The Nature of Organization Culture
• Culture versus Climate
– Organization climate: Refers to current situations in an
organization and the linkages among work groups,
employees, and work performance
• Easier for management to manipulate in order to directly
affect the behavior of employees
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18 | 7
Creating the Organization Culture
•
Process of Creating an Organization: Culture-Linking
Strategic-Cultural Values
–
Steps in Creating Organization Culture
1.
2.
3.
4.
5.
Formulate strategic values
Develop cultural values
Create vision
Initiate implementation strategies
Reinforce cultural behaviors
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18 | 8
Approaches to Describing Organization
Culture
• The Ouchi Framework*- William G. Ouchi
– Analyzed Three Types of Firms
• Typical U.S. firms
• Typical Japanese firms
• Type Z U.S. firms
* William G. Ouchi, Theory Z: How American Business Can Meet the Japanese Challenge (Reading, MA:
Addison-Wesley, 1981).
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18 | 9
Approaches to Describing Organization
Culture
• The Ouchi Framework: William G. Ouchi
• Type Z U.S. firms
– Committed to retaining employees
– Evaluate workers’ performance based on qualitative and
quantitative information
– Emphasize broad career paths
– Exercise control through informal/implicit mechanisms
– Require that decision making occur in groups
– Are committed to full information-sharing
– Expect individuals to take responsibility for decisions
– Emphasize concern for people
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18 | 10
Table 18.3 The Ouchi Framework
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18 | 11
Approaches to Describing Organization
Culture
• The Peters-Waterman* Approach
– Attributes of an Excellent Firm
•
•
•
•
•
•
•
•
Bias for action
Stay close to the customer
Autonomy and entrepreneurship
Productivity through people
Hands-on management
Stick to the knitting
Simple form, lean staff
Simultaneously loose and tight organization
*Thomas J. Peters and Robert H. Waterman Jr., In Search of Excellence: Lessons from America’s Best-Run Companies
(New York: Harper & Row, 1982).
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18 | 12
Emerging Issues in Organization Culture
• Innovation: The process of creating and doing new
things that are introduced into the marketplace as
products, processes, or services
– Types
• Radical innovation
• New ventures
• Corporate research
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18 | 13
Emerging Issues in Organization Culture
• Innovation (cont.)
• Radical innovation
– Major breakthroughs that change or create whole industries
– Systems innovation: Creates a new functionality by assembling
parts in new ways
– Incremental innovation: Continues the technical improvement and
extends the applications of radical and systems innovations
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Emerging Issues in Organization Culture
• Innovation (cont.)
• Radical innovation
• New ventures
– Require entrepreneurship and good management
– Intrapreneurship: Entrepreneurial activity that takes place within
the context of a large organization
– Entrepreneur’s profile
• Needs achievement
• Desires to assume responsibility
• Willing to take risks
• Focuses on concrete results
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Emerging Issues in Organization Culture
• Innovation (cont.)
• Radical innovation
• New ventures
• Corporate research
– Supports existing businesses to provide incremental innovations
and to explore potential new technology bases
– Responsible for keeping the company’s products/ processes
technologically advanced
– Corporate culture can be instrumental in fostering environment
for creativity and innovation
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Emerging Issues in Organization Culture
• Empowerment
– The process of enabling workers to set their own work
goals, make decisions, solve problems within their sphere
of responsibility and authority
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Emerging Issues in Organization Culture
• Appropriate Cultures
– Goffee and Jones*: The nature of the value chain and
the dynamism of the environment are two factors that
may determine what type of culture is appropriate for a
particular organization
*Rob Goffee and Gareth Jones, “Organizational Culture,” in Organization 21C: Someday All Organizations Will Lead This Way , et.
Subir Chowdhury (Upper Saddle River, NJ: Financial Times-Prentice Hall, 2003), pp. 273-290.
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18 | 18
Managing Organization Culture
• Elements of Managing
Organization Culture
– Taking advantage of the
existing culture
– Teaching organization
culture
– Changing the organization
culture
Source: © Royalty Free/Triangle Images/ Getty Images
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18 | 19
Managing Organization Culture
• Elements of Managing Organization Culture
– Taking advantage of the existing culture
• Easier/faster to alter employee behaviors within the existing
culture than it is to change existing history/traditions/values
• Managers must be aware/understand the organization’s
values
• Managers can communicate their understanding to lowerlevel individuals
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Managing Organization Culture
• Elements of Managing Organization Culture
– Taking advantage of the existing culture
– Teaching organization culture
• Organizational socialization: Process through which
employees learn about the firm’s culture and pass their
knowledge/understanding on to others
• Organizational mechanisms:
– Examples employees see in experienced people’s behavior
– Corporate pamphlets and formal training sessions
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18 | 21
Managing Organization Culture
• Elements of Managing Organization Culture
– Taking advantage of the existing culture
– Teaching organization culture
– Changing the organization culture
• Managing symbols: Substitute stories/myths that support new
cultural values for those that support old ones
• The difficulty of change
– Upper management inadvertently reverts to old behavior
• The stability of change
– New values/beliefs are as stable/influential as old ones
– Value systems tend to be self-reinforcing
– Changing value systems requires enormous effort
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18 | 22