صفحه 1:
صفحه 2:
Sa SS
The Dimerstoms-of Strategic
Change
Content (the what)
*Assessment of choice of
products/services
*Objectives and assumptions
*Targets and evaluation
Internal
ResourcesContext
Capabilitiqthe wh
Culture 8 3
Politics
Process (the how)
Change managers
Models of change
Formulation/
implementation
Pattern through time
ernal
Economic
Political
Social
صفحه 3:
Strategic Drift
* Can occur where a firms strategy
does not ‘fit’ or moves away from
changes to its operating
environment
صفحه 4:
صفحه 5:
The risk of strategic drift
Environmental
change
Strategic
3 change
Amount of change
Time
Phase 1 Phase 2 Phase 3/4
Incremental change Flux Transformational
change or demise
صفحه 6:
Restraining
Forces
Equilibrium
Driving
Forces
Strategic management: a summary
Expectations
and purposes
Resources,
competencies
and capability
The
environment
Strategic
analysis
Organisation
structure and
design
Bases
of strategic
choice
Strategic
choice
Strategic
options
Strategy
evaluation and
selection
Strategy
implementation
Managing
strategic
change
Resource
allocation and
control
The Dimensions of Strategic
Change
Process (the how)
•Change managers
•Models of change
•Formulation/
implementation
•Pattern through time
External
Economic
Political
Social
Content (the what)
•Assessment of choice of
products/services
•Objectives and assumptions
•Targets and evaluation
Internal
ResourcesContext
Capabilities
(the why)
Culture
Politics
Strategic Drift
• Can occur where a firms strategy
does not ‘fit’ or moves away from
changes to its operating
environment
Amount of change
Incremental change
Environmental change
Strategic change
Time
Amount of change
The risk of strategic drift
Environmental
change
5
1
3
Strategic
change
2
4
Phase 1
Incremental change
Phase 2
Flux
Time
Phase 3/4
Transformational
change or demise
Lewin’s force-field analysis
model
Restraining
Forces
Equilibrium
Driving
Forces
