کسب و کارمدیریت و رهبری

UNDERSTANDING THE BUSINESS VALUE OF SYSTEMS AND MANAGING CHANGE

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3 ۳ 13 UNDERSTANDING THE BUSINESS VALUE OF j SYSTEMS 75 AND MANAGING هس رجا 8008© ۷ ۸ 5۱7۲ 90

Chapter 13 UNDERSTANDING THE BUSINESS VALUE OF SYSTEMS AND MANAGING 13.1 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change OBJECTIVES • How can our company measure the business benefits of our information systems? What models should be used to measure that business value? • Why do so many system projects fail? What are the principal reasons for system failures? • How should the organizational change surrounding a new system be managed to ensure success? 13.2 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change OBJECTIVES • Are there any special challenges in implementing international information systems? • What strategies can our organization use to manage the system implementation process more effectively? 13.3 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGEMENT CHALLENGES • Determining benefits of a system when they are largely intangible • Dealing with the complexity of large-scale systems projects 13.4 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Traditional Capital Budgeting Models Capital budgeting • Process of analyzing and selecting various proposals for capital expenditures 13.5 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Limitations of Financial Models • Do not express the risks and uncertainty of own cost and benefits estimates 13.6 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Case Example: Primrose, Mendelson, and Hansen The Problem • No automated way of tracking billable hours • No secure method for communication • No client database • No system to track costs 13.7 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Case Example: Primrose, Mendelson, and Hansen The Solution • Local area network • Lotus Notes to handle client accounting, document management, group collaboration, and e-mail 13.8 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Costs and Benefits of the Legal Information System 13.9 Figure 13-1 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Financial Models 13.10 Figure 13- © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Case Example: Primrose, Mendelson, and Hansen The Payback Method • Measure of time required to pay back the initial investment on a project Accounting Rate of Return on Investment (ROI) • Approximates the accounting income earned by the investment 13.11 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Case Example: Primrose, Mendelson, and Hansen Present value • Value of a payment or stream of payments to be received in dollars Net present value • Amount of money an investment is worth 13.12 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Case Example: Primrose, Mendelson, and Hansen Cost-benefit ratio • Calculates returns from capital expenditure Profitability index • Compares profitability of alternative investments by dividing the present value of total cash inflow by initial cost 13.13 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Case Example: Primrose, Mendelson, and Hansen Internal Rate of Return (IRR) • Rate of return or profit an investment is expected to earn Results of the Capital Budgeting Analysis • Cash flow positive over the time period and returns more benefits than it costs 13.14 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Strategic Considerations Portfolio Analysis • Analysis of portfolio of potential applications within a firm • Determines risks and benefits • Selects among alternatives for information systems 13.15 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Strategic Considerations Scoring Models • Method for deciding among alternative systems based on a system of ratings Real Options Pricing Models • Models for evaluating information technology investments with uncertain returns 13.16 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS A System Portfolio 13.17 Figure 133 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Strategic Considerations Knowledge Value–Added Approach • Focuses on knowledge input into a business process • Determines costs and benefits of changes in business processes from new information systems 13.18 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change UNDERSTANDING THE BUSINESS VALUE OF INFORMATION SYSTEMS Information Technology Investments and Productivity Productivity • Measure of firm’s efficiency in converting inputs to outputs Information Technology • Reduces cost • Increases quality of products and services 13.19 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Information System Problem Areas System failure • Information system does not perform as expected, is not operational at a specified time • Poor design, inaccurate data, excessive expenditure, breakdown in operations 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change THE IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Information System Problem Areas 13.21 Figure 134 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Change Management and the Concept of Implementation Implementation • Organizational activities working towards adoption, management, and routinization of innovation Change agent • Individual acting as catalyst to ensure successful organizational adaptation to a new system or innovation 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Causes of Implementation Success and Failure • Role of users in implementation process • Degree of management support for implementation effort • Level of complexity and risk of implementation project • Quality of management of implementation process 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Factors in Information System Success or Failure 13. Figure 13- © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE User Involvement and Influence User–designer communications gap • Different backgrounds, interests, and priorities • Impedes communication and problem solving among end users and information systems specialists 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Management Support and Commitment • Project requires backing and commitment of management at various levels • Perceived positively by both users and technical information services staff 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Level of Complexity and Risk • Project size: Larger project has greater risk • Project structure: Clear and straightforward requirements help define outputs and processes • Experience with technology: Project risk rises if project team and information system staff lack required technical expertise 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Management of the Implementation Process Improper management leads to: • Cost overruns • Unexpected time slippage • Technical shortfalls • Failure to obtain anticipated benefits 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Consequences of Poor Project Management Figure 136 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE Change Management Challenges for Enterprise Applications, Business Process Reengineering (BPR), and Mergers and Acquisitions System Challenges of Mergers and Acquisitions • Integrating systems • Organizational characteristics • Information technology infrastructures 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE The Challenge of Implementing Global Systems Disparate Information Requirements and Business Processes • Transborder data flow: Movement of information across international boundaries in any form • Technology Hurdles: Lack of standards and connectivity in hardware, software, and telecommunications 13.31 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change IMPORTANCE OF CHANGE MANAGEMENT IN INFORMATION SYSTEM SUCCESS AND FAILURE The Challenge of Implementing Global Systems • Local User Resistance to Global Systems: Difficult to convince local managers to change their business processes 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Controlling Risk Factors • Managing Technical Complexity: Usage of internal integration tools to ensure operation of implementation team • Formal Planning and Control Tools: Structures and sequences tasks, monitors progress towards fulfillment of goals 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Controlling Risk Factors • Increasing User Involvement and Overcoming User Resistance: Linking work of implementation team to that of users at all organizational levels 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Formal planning and control tools help to manage information systems projects successfully 13. Figure 13- © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Designing for the Organization Allowing for the Human Factor • Interaction of people and machines in work environment Sociotechnical Design • Produces information system blending technical efficiency with sensitivity to organizational and human needs 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Managing Global Implementations Core systems • Support functions absolutely critical to organization Implementation Tactics: Cooptation • Bringing opposition into process of designing and implementing a solution 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION 13. Figure 13-8 © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Managing Global Implementations Creating a Global Technology Infrastructure • Build international private network • Rely on value added network service • Use Internet technology • Build global intranets • Use Virtual Private Networks 13. © 2003 by Prentice Hal Essentials of Management Information Systems Chapter 13 Understanding the Business Value of Systems and Managing Change MANAGING IMPLEMENTATION Fourth-Generation Project Management • Project planning is an enterprise-wide focus • Managers focus on solving problems and meeting challenges 13. © 2003 by Prentice Hal Chapter 13 UNDERSTANDING THE BUSINESS VALUE OF SYSTEMS AND MANAGING 13.41 © 2003 by Prentice Hal

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