Web Content Management
اسلاید 1: Web Content ManagementMike McConnell Iain Middleton
اسلاید 2: Who we areMike McConnell Web Team Manager University of Aberdeen Iain Middleton Learning Technologist University of Aberdeen (formerly Web Editor, The Robert Gordon University)
اسلاید 3: Motion“Content Management software that enforces centrally defined styles and standards should be the only means by which content is added and maintained on your web site” Vote: YES NO or ABSTAIN
اسلاید 4: Who are you?Name, job, organisationDoes your organisation have CM software? How happy are you with you web site on a scale 1-5? (1 = very unhappy, 5 = very happy)What bugs you about your organisation’s web site?45 seconds or less
اسلاید 5: Groupwork 1: Managing ContentList the top 3 reasons why you need content management10 minutes
اسلاید 6: Groupwork 2: Software Implications3 most important implications/issues to consider if you introduce software to manage content (CMS)9 minutes
اسلاید 7: Groupwork 3: ShortfallThe 3 most important things you can (or must) do that CMS software won’t do for you8 minutes
اسلاید 8: Perspectives to considerImpact on, and implications for: The organisationManagementContent providersProviders of web servicesUsersWhat do they want? What do they need?
اسلاید 9: Case studies1. The Robert Gordon University In-house developed CMS:major projectcompulsory / uniformityproduct-centred approach
اسلاید 10: Case studies2. University of AberdeenCM facilitated by range of solutions:emphasis on supportopt-in culture, managed growthprocess-centred approach
اسلاید 11: Case study 1: RGUMajor project - driven from the top In conjunction with major BPRComplete redevelopment:full representation through easy publicationconsistencyto be perceived as “best in class”Key personnel required to take partBig budget, tight timescale
اسلاید 12: Case study 1: RGUInitiation:Project team assembled“Compass” defined (purpose, standards, requirements)Systems procurementKey personnel identified to: build detail, agree(!) priorities and manage content collectiontake responsibility!CMS & templates developed in-housepre & post launch monitoring
اسلاید 13: Case study 1: RGUResources and broad participationmade it possibleAuthoritymade the participation happenDefined goals and techniques for achieving thesebuilt the siteA CMS tool, training and monitoringmade it sustainable
اسلاید 14: Case study 2: U of AberdeenProcess focus approach Devolved, highly active extant authoring communityImprove what’s there, encourage and facilitate partcipationRealisation of budget (and other) constraintsObjective thus to provide a sustainable community for future development
اسلاید 15: Case study 2: U of AberdeenCentral body with management authority to oversee policy: ‘assess core needs, evaluate competing interests and have the authority to sanction or preclude Web activity’Central support team to advise, assist and monitor; develop corporate styleCharged service provision Support mechanisms: tools/training/ communities of interest
اسلاید 16: Case study 2: U of AberdeenParticipationsustains and supports existing authoring community and users; involves managementdoesn’t impose: changes by persuasion and best practice; policy where necessarySupportfree support and training; cost effective serviceCommunicationgreater, two way communication between management and departments
اسلاید 17: Vote again“Content Management software that enforces centrally defined styles and standards should be the only means by which content is added and maintained on your web site”Vote: YES NO or ABSTAIN
اسلاید 18: A meaningless question?Need to define what we mean by / want from content managementThe mechanics of implementing solutions will differ from organisation to organisationSoftware may be a part of the solution; on its own it is not the solutionWe all have our own understanding of the issues, meanings and terminology
اسلاید 19: Further InformationIain Middleton - iain@imiddleton.com Mike McConnell - m.mcconnell@abdn.ac.uk The Robert Gordon Universityhttp://www.rgu.ac.ukUniversity of Aberdeenhttp://www.abdn.ac.uk
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