Your Business Plan
اسلاید 1: Your Business PlanUC Santa CruzSeptember 23, 2000Steve MusheroGLOBALTECHwww.globaltech.com - mushero@globaltech.com
اسلاید 2: Copyright 2000 GLOBALTECH 2Why do a plan ?To raise moneyTo see if you want to raise moneyTo plan your startupTo reduce the risks – financial, market, technology, team
اسلاید 3: Copyright 2000 GLOBALTECH 33 C’sCompellingTell a gripping storyConciseShort, powerful, to the pointCompleteAll NECESSARY informationNot everything you can think of
اسلاید 4: Copyright 2000 GLOBALTECH 4Plan ComponentsExecutive SummaryThe PlanFinancialsCover Letters / Emails
اسلاید 5: Copyright 2000 GLOBALTECH 5Who reads whatExecutive Summary is criticalYou will mail this outInvestors will start hereGoal: Next stepBusiness PlanRarely read, maybe in diligence You must know it coldFinancialsPerhaps readYou must know it colder
اسلاید 6: Copyright 2000 GLOBALTECH 6Executive SummaryPurpose – Next StepStructure – 2-3 pagesFormat – Short & CleanMain conceptsUnfair monopolyGreat ideaGreat interest/marketGreat execution plannedGreat peopleGreat financials
اسلاید 7: Copyright 2000 GLOBALTECH 7Exec Summary OutlineSummaryVery concise, strongest messagesMake them keep reading“MyCompany.com will create world peace using patented technology that makes everyone happy. The market is the world GNP, or $100 trillion dollars, the founders are all ex-presidents of western countries and customers are all lined up.”
اسلاید 8: Copyright 2000 GLOBALTECH 8ProblemWhat extremely painful problem are you solving ?Describe in concrete terms, Be as familiar as possible, connect with readerHit hot buttonsCostly, time consuming, paper intensive, fragmented, chaos
اسلاید 9: Copyright 2000 GLOBALTECH 9SolutionWhat is your solutionValue proposition (why will someone buy it)How does it work (briefly)Why is it betterPricing and acceptance“People will pay $100/month for this.”Future products / revenueKeep it short
اسلاید 10: Copyright 2000 GLOBALTECH 10Market / NeedWho are the customers and how many are thereUse ADDRESSABLE market, not market sizeHow much you can get !If you help rent apartments, the market is not the world-wide rental market.Pricing – plan, powerBarriers to entryCite external sources
اسلاید 11: Copyright 2000 GLOBALTECH 11ExecutionCritical – show you can manage thisCustomers / Revenue todayTechnology status and planMarketing plan and costSales strategyPartners, existing and planned
اسلاید 12: Copyright 2000 GLOBALTECH 12CompetitionBe honest, more or lessList of firms and productsWhy you are betterWhat if you are late to marketDon’t be “me-too” or have a few extra featuresBarriers to entry
اسلاید 13: Copyright 2000 GLOBALTECH 13PeopleImpressive biosManagementAdvisorsAccomplishmentsStartup experienceWorking as a team
اسلاید 14: Copyright 2000 GLOBALTECH 14MoneyHow much you needHow long it will lastHow it will be usedSome milestones for referenceFinancials – one page summary
اسلاید 15: Copyright 2000 GLOBALTECH 15Business PlanExecutive Summary, plus moreMore in depthMore executionMore market and need analysisBack up everything you say in appendices
اسلاید 16: Copyright 2000 GLOBALTECH 16Business Plan ExtrasSolutionProduct details, flowTechnology specs (high level)Follow on productsMarketMarketing methods / planWho the customers areMarket segmentsFuture directions/growthPricing optionsSales methods, cyclePartners and your value to them
اسلاید 17: Copyright 2000 GLOBALTECH 17Business Plan ExtrasExecutionStaffing and office plansInternational strategyPR strategy
اسلاید 18: Copyright 2000 GLOBALTECH 18FinancialsSophisticated is good, but simple is okayDo three yearsMulti-sheet ExcelPeople / Payroll, loadedCapital expendituresExpensesRevenueCash flow
اسلاید 19: Copyright 2000 GLOBALTECH 19ResourcesGLOBALTECHwww.globaltech.comArtemis Ventureswww.artemis.ventures.com/resources.htmlOther VC Sites
اسلاید 20: Copyright 2000 GLOBALTECH 20Thanks !Steve MusheroMushero@globaltech.comwww.globaltech.com888-564-8004
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