رموز موفقیت سم والتون

رموز موفقیت سم والتون

اسلاید 1: سم والتون بعنوان بنیانگذار فروشگاه های زنجیره ای والمارت و کارآفرین شناخته شده در سرار دنیا، اولین شعبه ی والمارت را در سال 1962در آرکانزاس آمریکا افتتاح کرد. که هم اکنون دارای بیش از 8500 شعبه در سراسر دنیا، از جمله آمریکا، کانادا، مکزیک، ژاپن، انگلیس، روسیه، شیلی، برزیل، آرژانتین و حتی هند میباشد. گرچه به دلیل عدم موفقیت در کشور های آلمان و کره جنوبی مجبور به خروج از آنها شد ولی به حضورموفق خود در سایر کشورها ادامه داد.تاریخچه و معرفی

اسلاید 2: زمانی که سم والتون اولین شعبه ی والمارت را در آرکانزاس افتتاح نمود هیچکس موفقیتی را که در انتظار این فروشنده گمنام بود، پیشبینی نمیکرد. مهارت والتون در کاهش و پایین نگه داشتن هزینه ها باعث شد که والمارت نه تنها به بزرگترین بلکه به پر فروشترین خرده فروش در دنیا تبدیل شود.میتوان گفت که این موفقیت چشمگیر از 3 باور اصلی سام والتون نشأت گرفت:

اسلاید 3: احترام به کارمندان میتوان گفت که بیشترین مهارت والتون در استخدام، آموزش و پرورش کارمندانی متعهد بود که خود او از آنها به عنوان همکارانش یاد میکرد. والتون همواره اعتقاد داشت که باید به حرف کارمندانش گوش دهد و آنها را برای دادن ایده ها و پیشنهادات جدید به چالش بکشد. این کارمندان هستند که در والمارت برای کاهش هزینه پیشنهاداتی میدهند و کارمندان هر شعبه ازاین حیث با هم رقابت میکنند. نهایتاً صرفه جویی های انجام شد در تعمیرات و ساخت شعبه های جدید مورد استفاده قرار میگیرد. والمارت کارمندان خود را برای فعالیتی که انجام میدهند به خوبی تجهیز میکند و موفقیت آنها را در زمینه ای که در آن مشغول به فعالیت هستند میسر میسازد.“Our people make the difference”“Yes we can Sam…”

اسلاید 4: احترام به مشترییکی از عمیقترین باور های والتون این بود که همیشه حق با مشتری است و کارمندان باید بتوانند حد اکثر ظرف مدت 24 ساعت به تقاضا و نیاز مشتری و یا تأمین کننده پاسخ دهند. والتون: ما همواره انتظارات مشتریانمان را در هر ساعت ازهر روز برآورده میکنیم و این فلسفه ایست که والمارت همچنان دنبال میکند.باید به مشتریان به هنگام ورود خوشامدگویی گفته شود و هر شعبه منعکس کننده ی ارزش های مشتریانش باشد.How can we help you…?Aggressive Hospitality…!

اسلاید 5: عطش برای بهترین بودن گسترش و رشد در بازار های جدید، نوآوری با همواره پایین نگه داشتن هزینه ها.Always low prices….

اسلاید 6:

اسلاید 7: The corporate mission can be stated as follows:As Wal-Mart continues to grow into new areas and new mediums, our success will always be attributed to our culture. Whether you walk into a Wal-Mart store in your hometown or one across the country while youre on vacation, you can always be assured youre getting low prices and that genuine customer service youve come to expect from us. Youll feel at home in any department of any store...thats our culture.مأموریت:

اسلاید 8: Strategic Goalsاهداف استرتژیک Dominate the Retail Market wherever Wal-Mart has a presence.Growth by expansion in the US and Internationally.Create widespread name recognition and customer satisfaction with the Wal-Mart brand, and associate the retailer with the reputation of offering the best prices. Branching out into new sectors of retailing such as pharmacies, automotive repair, and grocery sales. 

اسلاید 9: Dominate the Retail Market EverywhereA key strategy of Wal-Mart is to dominate the retail market.  Company founder Sam Walton put in place a retail philosophy the company still follows.  Wal-Mart is primarily a discount retailer because they sell their products at the lowest possible prices.  By selling at the lowest price.  Walton outlines that the essence of successful discount retailing to cut the price on an item as much as possible, lowering the markup, and earn profit on the increased volume of sales. Another subset of this strategy is the competitiveness of every unit.  Each store is encouraged to ferociously compete against all other stores in its customer base until the Wal-Mart store gains dominance over its local competitors.  Wal-Mart is currently ranked as the worlds number one retailer and the number one company in the world in terms of sales (over $200 billion) on the Fortune 500 list .The key strategy is to dominate a market.  Using its size and volume buying power, the company effectively implements its strategy. 

اسلاید 10: 2.Growth by expansion in the US and Internationally. A strategic goal of Wal-Mart is to expand.  It has done so successfully.  Looking at the facts and figures clearly shows the corporations dominance and power.  Currently the corporation employs over 1.3 million employees, one million in the US alone.  The company owns over 8500 stores worldwide.  Over 1,200 units (stores) are in operation internationally.   Domestically, Wal-Mart is the largest US retailer, employing around 1 million people. It has over 3,000 stores and outlets, and 77 distribution centers.  The company serves more than 100 million customers weekly in all 50 states, Puerto Rico, and several nations around the world. Internationally, the retailer operates in Mexico, Canada, Brazil, Japan, Argentina, Brazil, Chile and the United Kingdom. Its expansion strategy internationally has been aggressive and powerful. Wal-Mart is now the largest retailer in Canada and the UK. 

اسلاید 11: 3.Create Positive Brand and Name Recognition The company aims to create positive impression of customer satisfaction with the Wal-Mart brand.  Their goal is to have the customer associate the retailer with the reputation of offering the best prices.  The company accomplishes this through television advertising campaigns and newspaper adverts.  Characteristic of Wal-Mart advertising is the use of actual Wal-Mart stores and employees in its commercials.  Key themes, such as Low Prices Always are featured.  The company engages in partnerships and co-branding.  For example, many Wal-Mart stores have a McDonalds restaurant inside them.  Due to the size of the retailer, certain exclusive promotions are made with Hollywood movie companies and music companies, for exclusive in Wal-Mart promotions and distribution

اسلاید 12: 4.Branching out into New Sectors of Retailing A successful company strategy has been to branch out into new sectors of retailing.  Wal-Mart has recently become a major pharmacy, automotive repair shop, and is now moving into grocery sales.  This is an example of success - it exemplifies Sam Waltons vision of being the best retailer around.  After a store expands physically and geographically, it must then expand in terms of what they sell; branching out and competing with other businesses.  The traditional retail business of Wal-Mart has been selling discount and cheap house wares and plastic goods, clothing, sporting goods, and toys.  Other departments include but are not limited to stationary and office supplies, hardware, home improvement, paint supplies, arts and crafts, cosmetics and toiletries, shoes, books and magazines, greeting cards, and confectionery. Wal-Mart has also encroached into home electronics, automotive supplies, pharmaceuticals, jewelry sales, photo finishing, travel planning, and home gardening.  More recently Wal-Mart has begun to move into the grocery store business with its new Neighborhood Markets.  Everywhere the store has a department, it competes with those businesses, which specialize in that sector, often putting smaller competitors out of business.  Wal-Mart can be judged by the fear it puts into its potential competitors and by the uproar caused by them protesting a Wal-Mart incursion, as is the case with grocers

اسلاید 13: What are the Key Features of Wal-Marts Approach to Implementing the Strategy Put Together by Sam Walton -- The key features of Wal-Marts approach to implementing the strategy put together by Sam Walton emphasizes building solid working relationships with both suppliers and employees, being aware and taking notice of the most intricate details in store layouts and merchandising techniques, capitalizing on every cost saving opportunity, and creating a high performance spirit. This strategic formula is used to provide customers access to quality goods, to make these goods available when and where customers want them, to develop a cost structure that enables competitive pricing, and to build and maintain a reputation for absolute trustworthiness

اسلاید 14:

اسلاید 15: SWOT Analysis Wal-MartStrengths نقاط قوت Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Marts efficient procurement.A focused strategy is in place for human resource management and development. People are key to Wal-Marts business and it invests time and money in training people, and retaining a developing them.

اسلاید 16: Weaknessesنقاط ضعف Wal-Mart is the Worlds largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.The company is global, but has has a presence in relatively few countries Worldwide.

اسلاید 17: Opportunities فرصت ها To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites.Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.

اسلاید 18: Threats تهدید ها Being number one means that you are the target of competition, locally and globally.Being a global retailer means that you are exposed to political problems in the countries that you operate in.The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.

اسلاید 19: با تشکر............