DIGITAL TRENDS 2
اسلاید 1: Real-timehasonlylimitedapplicabilitytosomeonesittingatadeskinfrontofacomputerbeyondnewsanddialogue,whereistherealbenefit?“Whydon’tyouswitchoffandinstead?”yourlessscreenboringdosomething
اسلاید 2: honest.
اسلاید 3: MobileInternetOutpacesDesktopInternetAdoptioniPhone+iTouchUsers=8xAOLUsers8QuartersAfterLaunchMobileInternetNTTdocomoi-modeLaunched6/99DesktopInternetAOL*v2.0Launched9/94iPhone+iTouchNetscape*10~7MMQ1Q3Q5Q7Q9Q11Q13Q15Q17Q19QuartersSinceLaunchiPhone+iTouchNTTdocomoi-modeAOLNetscape2060504030(MM)Subscribers~57MMMobileInternetLaunched6/07~25MMDesktopInternetLaunched12/94~11MM18.3millionmillionpeoplemobilesocialnetworkuniquemobilesocialuseFacebookonaaudienceforYTDJuly‘09.networkusers.mobiledevice.65187%increaseinSource:MaryMeeker,MorganStanley,“Economy+InternetTrends”,October2009;NeilsenGlobalMobile–StrategiesforGrowth
اسلاید 4: “Themajorityofthereal-timesearchboomwillbeinitsconvergencewithanotherrapidlygrowingindustry,mobilecomputing.[Offeringpeople]real-timerecommendationsbasedonyourcurrentlocationusinganapplicationthataggregatesinformationfromreal-timesearchesaswellassocialsiteslikeYelpandUrbanSpoon......localadvertisementsand“limitedtime”discountsonyourmobile.”*SocialPeriphery*RobDiana
اسلاید 5: PhysicalobjectsinintelligentenvironmentsBrandsastheilterandtheenabler.Ideasmustbe“goodenoughtoshare”Oniso7/O7isonasphysicalanddigitalworldsfusenetworksGlobalServicesandCommunitiesCommunities&forumsBlogs,UGC&nichesitesNearFieldVision)SocialRFID&LocalnetworksofsensorsanddevicesGPS,location&bespokesensorsBarcodes,QRcodesandmarkersDynamiccommunicationbasedonactionandrelevance(Ambientawareness/SocialPeripheralMobile&mixedmediaapplications/toolsContent&relationshipsasintelligenceContext&LocationasilterSocialPeriphery&MobileSocialNetworksbyDavidJ.Carrdavidjcarr.wordpress.comBasedonNokia’sMobileGateway&JyriEngestromHelpingusplanfornowandwhat’snext.
اسلاید 6: Frompalmofyourhandsocialfeedintegrationasstandard,to24hrlocation-basedcontentstreamsanddocumentaries(TheGrid),
اسلاید 7: tothird-wavemobileapplicationsandhardwareextensionstomonitoranythingfromourfinancestoourhealthandfitness.Ande-readers/tablets.
اسلاید 8: Evenplayfullocation-basedsocialperipherytools.
اسلاید 9:
اسلاید 10: Augmentedrealitymovingbeyondmarketinggimmick.
اسلاید 11: Whatdothesetoolsmeanforourrelationships?adigression
اسلاید 12: Canwechallenge150?adigression
اسلاید 13: GeographicalproximityGeographicalproximityGeographicalproximityGeographicalproximityPre-digitalsociety:Closer,lessdiversediscussionnetworks,moregeographicallyclustered?>150<150(Dunbar’snumber)>150ofNumberRelationshipsadigressionRelationshipsNumberof>150<150(Dunbar’snumber)>150Digitally-enabledsociety:Morediversediscussionnetworks,moregeographicallyspread?Sources:PewInternetAndAmericanLifeProject,
اسلاید 14: adigression
اسلاید 15: Mobile&(REAL)timeMoreliveexperienceMoretimelyinformationMoreconnectionsMoreopportunitiestomeetupintherealworld
اسلاید 16: (REAL)timenow.live.
اسلاید 17: digitalexperiencesweparticipateinanduse,experiencesthatbreakoutintotherealworld.What’shelpingthishappen?
اسلاید 18: Frommobilephonestocarsandtubealwaysontickets,inaworldofcheap,fast&Wi-Fi,anunconnecteddeviceisunusual.Moreliveinterfaceswiththerealworld.Onisoff/Offison.
اسلاید 19: “Ayearfromnowbasicallyeverynewphonethat’ssoldwillhave[NearFieldCommunication].It’satwo-way,bio-directionalRFIDcommunicationlinkthatmakesthisdeviceworkasatagorasareader.”SonyEricsson’sVPofsystemsarchitecture,HåkanDjuphammar
اسلاید 20: Balls?
اسلاید 21: adigressionArduino&Homemadehardwarehacking
اسلاید 22: Thesesensors,technologiesanddevicesarehelpingbrandsmovefrommessagingtodigitally-enabled,increasinglylive,real-worldexperiences.
اسلاید 23: Theshifttodigitalexperiencesenablesmoreshared“watercooler”moments...
اسلاید 24: ...accessto“exclusive”liveevents...
اسلاید 25: ...andeventhefeelingofliveandunfilteredbrandengagementorconsumercontrol.
اسلاید 26: 65.3%reportadigitalexperiencechangingtheirperceptionofabrand97.1%reportthatthedigitalexperiencehasinfluencedpurchase24%haveproduceddigitalcontentinordertoenteracontestSource:RazorfishFeedWhatinfluencesdodigitalexperienceshaveonconsumers?
اسلاید 27: Engagement=QuantityorTimeEngagement=Depth&Quality=Engagement
اسلاید 28: evenextendstochangingmarketingfrompurecommstocreatinguseful,useable&delightfulservices/productsadigression
اسلاید 29: digitalretailpos...orenablinglive,real-timeresponsiveretailPOSandoutdoor.Only16%ofgroceryshoppersuselists.70%ofpeoplemaketheirproductselectionatthefixture.adigressionSources:GMA2009,Insights”ReportACNielsenShopper“Actionable
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